Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Odessa American | ||||||||||
Odessa, Texas | ||||||||||
Owner: Freedom Communications (Ca.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 7.7 | |||||||||
2004 | 5.0 | |||||||||
2003 | 4.2 | |||||||||
2002 | 8.7 | |||||||||
2001 | 16.7 | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2001 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Odessa American | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 7.7 | 49.3 | 16 | |||||||
2004 | 5.0 | 49.3 | 10 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Freedom Communications (Ca.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Odessa American | ||||||||||
This newspaper's Newsroom Diversity Index is 16. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 154 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Albuquerque Tribune, New Mexico, with a 28.9 percent non-white staff in a community that is 51.7 percent non-white. Its index is 56. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 24,139 ranks 405 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Odessa American | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 43.7 | 80,859 | ||||||||
Black | 3.8 | 7,013 | ||||||||
Asian and Pacific Islander | 0.6 | 1,094 | ||||||||
Native-American | 0.4 | 786 | ||||||||
Other non-white | 0.0 | 68 | ||||||||
Multi-racial | 0.8 | 1,442 | ||||||||
Non-white | 49.3 | 91,262 | ||||||||
White | 50.7 | 93,887 | ||||||||
Total | 185,149 | |||||||||
Home county: Ector | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 42.4 | 51,306 | ||||||||
Black | 4.4 | 5,370 | ||||||||
Asian and Pacific Islander | 0.6 | 775 | ||||||||
Native-American | 0.4 | 526 | ||||||||
Other non-white | 0.0 | 29 | ||||||||
Multi-racial | 0.8 | 949 | ||||||||
Non-white | 48.7 | 58,955 | ||||||||
White | 51.3 | 62,168 | ||||||||
Total | 121,123 | |||||||||
The home county of this newspaper is Ector. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Odessa American | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
79762 / Odessa / TX / 4 mi. | 7,523 | 14,461 | 52.0 | $35,720 | 31.5 | 25.1 | 3.8 | 0.6 | 1.2 | |
79761 / Odessa / TX / 0 mi. | 5,183 | 10,578 | 49.0 | $29,053 | 57.3 | 46.9 | 8.5 | 0.3 | 0.7 | |
79763 / Odessa / TX / 11.8 mi. | 3,704 | 10,491 | 35.3 | $27,655 | 63.9 | 58.9 | 3.6 | 0.3 | 0.2 | |
79764 / Odessa / TX / 8.2 mi. | 2,565 | 6,062 | 42.3 | $30,221 | 44.9 | 41.7 | 1.5 | 0.6 | 0.3 | |
79714 / Andrews / TX / 35.8 mi. | 963 | 4,593 | 21.0 | $34,086 | 43.7 | 40.0 | 1.5 | 0.5 | 0.7 | |
79756 / Monahans / TX / 41.9 mi. | 906 | 3,268 | 27.7 | $30,970 | 46.6 | 41.1 | 4.1 | 0.3 | 0.4 | |
79765 / Odessa / TX / 6.6 mi. | 715 | 1,578 | 45.3 | $43,633 | 29.8 | 25.3 | 1.2 | 0.5 | 2.0 | |
79735 / Fort Stockton / TX / 85 mi. | 589 | 4,234 | 13.9 | $27,352 | 70.9 | 64.8 | 4.7 | 0.2 | 0.5 | |
79745 / Kermit / TX / 39.2 mi. | 545 | 2,210 | 24.7 | $29,641 | 50.2 | 47.2 | 1.9 | 0.3 | 0.2 | |
79830 / Alpine / TX / 158 mi. | 494 | 2,921 | 16.9 | $25,752 | 48.8 | 45.4 | 1.1 | 0.6 | 0.4 | |
79731 / Crane / TX / 30.8 mi. | 451 | 1,292 | 34.9 | $31,375 | 48.8 | 44.8 | 2.9 | 0.3 | 0.4 | |
79772 / Pecos / TX / 85.2 mi. | 339 | 3,540 | 9.6 | $24,682 | 75.9 | 73.0 | 2.0 | 0.2 | 0.4 | |
79701 / Midland / TX / 25.6 mi. | 306 | 8,543 | 3.6 | $27,369 | 63.5 | 50.2 | 11.9 | 0.4 | 0.3 | |
79758 / Gardendale / TX / 12.3 mi. | 265 | 691 | 38.4 | $50,256 | 15.1 | 13.7 | 0.3 | 0.2 | 0.2 | |
79707 / Midland / TX / 15.1 mi. | 167 | 10,419 | 1.6 | $50,166 | 20.1 | 13.4 | 3.5 | 0.3 | 1.9 | |
79752 / Mc Camey / TX / 36.6 mi. | 160 | 814 | 19.7 | $26,152 | 51.1 | 48.6 | 1.2 | 0.9 | 0.0 | |
79766 / Odessa / TX / 6.2 mi. | 121 | 525 | 23.0 | $32,414 | 67.5 | 62.9 | 4.2 | 0.4 | 0.0 | |
79360 / Seminole / TX / 61.9 mi. | 112 | 3,369 | 3.3 | $31,052 | 32.9 | 30.3 | 1.5 | 0.2 | 0.2 | |
79705 / Midland / TX / 22.8 mi. | 112 | 11,012 | 1.0 | $44,673 | 35.5 | 22.9 | 10.8 | 0.3 | 0.7 | |
88252 / Jal / NM / 68.2 mi. | 97 | 786 | 12.3 | $30,893 | 43.1 | 41.0 | 0.4 | 0.8 | 0.1 | |
79789 / Wink / TX / 49.9 mi. | 94 | 353 | 26.6 | $39,659 | 24.6 | 23.6 | 0.8 | 0.2 | 0.0 | |
79744 / Iraan / TX / 66.2 mi. | 83 | 518 | 16.0 | $46,250 | 38.6 | 36.8 | 0.3 | 0.4 | 0.0 | |
79743 / Imperial / TX / 54.2 mi. | 59 | 182 | 32.4 | $26,667 | 39.3 | 35.8 | 0.2 | 0.8 | 1.2 | |
79778 / Rankin / TX / 49.3 mi. | 47 | 341 | 13.8 | $38,516 | 30.8 | 26.4 | 2.5 | 1.0 | 0.0 | |
79703 / Midland / TX / 11.5 mi. | 43 | 6,822 | 0.6 | $36,566 | 38.6 | 31.8 | 4.6 | 0.4 | 0.9 | |
79741 / Goldsmith / TX / 18.9 mi. | 42 | 113 | 37.2 | $35,625 | 25.3 | 23.8 | 0.0 | 0.4 | 0.0 | |
79788 / Wickett / TX / 43.6 mi. | 37 | 167 | 22.2 | $26,991 | 32.7 | 27.2 | 4.8 | 0.5 | 0.0 | |
79742 / Grandfalls / TX / 44.6 mi. | 34 | 182 | 18.7 | $23,750 | 51.6 | 49.6 | 0.0 | 0.8 | 0.0 | |
88231 / Eunice / NM / 65.7 mi. | 31 | 1,072 | 2.9 | $32,083 | 39.4 | 36.7 | 1.0 | 0.5 | 0.1 | |
79706 / Midland / TX / 21.2 mi. | 28 | 5,316 | 0.5 | $36,929 | 32.8 | 31.1 | 0.6 | 0.4 | 0.2 | |
File | tx_odessa_american | |||||||||
Time | 5/14/05 2:28 PM | |||||||||
Page | 405 | |||||||||
Member | 146250 |