News Messenger, Marshall... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

News Messenger, Marshall

Marshall, Texas

Owner: Cox Enterprises (Ga.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

Did not report

2002

Did not report

2001

Did not report

2000

Did not report

1999

Did not report

1998

22.2

1997

22.2

1996

12.5

1995

11.1

1994

11.1

1993

20.0

1992

27.3

1991

27.3

1990

Did not report

The latest year at peak is

1992

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for News Messenger, Marshall

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

38.8

N/A

2004

N/A

37.6

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Cox Enterprises (Ga.),

has a companywide, circulation-weighted Diversity Index of 66.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for News Messenger, Marshall

This paper

Peer group

The median Diversity Index is 0 for all newspapers

reporting in this circulation category of 5,001 to 10,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 6,871 ranks 987 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of News Messenger, Marshall

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

5.7

2,980

Black

30.4

15,992

Asian and Pacific Islander

0.4

186

Native-American

0.3

166

Other non-white

0.0

Multi-racial

0.8

434

Non-white

37.6

19,773

White

62.4

32,768

Total

52,541

Home county: Harrison

Race/ethnicity

% of population

Number of residents

Hispanic

5.3

3,316

Black

23.9

14,861

Asian and Pacific Islander

0.3

207

Native-American

0.3

165

Other non-white

0.1

Multi-racial

0.8

489

Non-white

30.7

19,066

White

69.3

43,044

Total

62,110

The home county of this newspaper is Harrison.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

News Messenger, Marshall

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

75670 / Nesbitt / TX / 0.5 mi.

3,235

6,151

52.6

$24,582

58.7

10.6

46.9

0.2

0.3

75672 / Marshall / TX / 1.1 mi.

1,708

6,633

25.8

$37,011

24.9

3.7

19.7

0.3

0.5

75657 / Smithland / TX / 14 mi.

333

3,536

9.4

$26,005

31.4

1.8

27.5

0.5

0.3

75661 / Uncertain / TX / 12.2 mi.

274

1,129

24.3

$27,981

36.4

1.8

33.1

0.1

0.2

75650 / Walkers Mill / TX / 11.7 mi.

270

2,780

9.7

$41,539

10.8

1.9

7.5

0.2

75692 / Waskom / TX / 17 mi.

258

1,880

13.7

$32,889

26.5

5.0

20.1

0.6

0.2

75651 / Harleton / TX / 11.2 mi.

695

13.4

$30,179

11.0

1.2

8.6

0.1

75605 / Longview / TX / 22.4 mi.

10,211

0.9

$43,536

13.2

3.2

8.1

0.3

0.8

75602 / Pinewood / TX / 19.9 mi.

7,442

1.0

$26,308

63.3

15.2

46.4

0.2

0.4

75639 / Horton / TX / 24.4 mi.

1,262

4.3

$31,789

30.1

2.8

26.1

0.4

0.1

75633 / Carthage / TX / 25.2 mi.

5,305

0.9

$32,465

22.1

3.6

17.2

0.3

75601 / Tenneryville / TX / 19.9 mi.

5,598

0.8

$33,903

31.6

11.4

18.2

0.4

0.8

75604 / Longview / TX / 23.5 mi.

10,405

0.3

$36,761

21.5

9.5

9.4

0.5

0.9

75630 / Warlock / TX / 23.7 mi.

1,175

3.1

$27,813

18.1

2.7

13.2

0.6

0.0

75640 / New Diana / TX / 19.1 mi.

1,474

1.6

$35,146

12.1

2.5

8.3

0.6

0.1

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