Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Midland Reporter-Telegram | ||||||||||
Midland, Texas | ||||||||||
Owner: Hearst Newspapers (N.Y.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 12.5 | |||||||||
2004 | 8.3 | |||||||||
2003 | 16.0 | |||||||||
2002 | 8.7 | |||||||||
2001 | 15.0 | |||||||||
2000 | 15.0 | |||||||||
1999 | 10.3 | |||||||||
1998 | 5.9 | |||||||||
1997 | 7.4 | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | 10.0 | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2003 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Midland Reporter-Telegram | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 12.5 | 38.4 | 33 | |||||||
2004 | 8.3 | 38.4 | 22 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Hearst Newspapers (N.Y.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 45. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Midland Reporter-Telegram | ||||||||||
This newspaper's Newsroom Diversity Index is 33. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 129 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 19,785 ranks 488 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Midland Reporter-Telegram | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 29.7 | 35,261 | ||||||||
Black | 6.8 | 8,020 | ||||||||
Asian and Pacific Islander | 0.8 | 992 | ||||||||
Native-American | 0.4 | 421 | ||||||||
Other non-white | 0.0 | 52 | ||||||||
Multi-racial | 0.7 | 864 | ||||||||
Non-white | 38.4 | 45,610 | ||||||||
White | 61.6 | 73,071 | ||||||||
Total | 118,681 | |||||||||
Home county: Midland | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 29.0 | 33,676 | ||||||||
Black | 6.8 | 7,940 | ||||||||
Asian and Pacific Islander | 0.9 | 1,056 | ||||||||
Native-American | 0.4 | 415 | ||||||||
Other non-white | 0.0 | 52 | ||||||||
Multi-racial | 0.7 | 855 | ||||||||
Non-white | 37.9 | 43,994 | ||||||||
White | 62.1 | 72,015 | ||||||||
Total | 116,009 | |||||||||
The home county of this newspaper is Midland. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Midland Reporter-Telegram | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
79705 / Midland / TX / 3.6 mi. | 5,400 | 11,012 | 49.0 | $44,673 | 35.5 | 22.9 | 10.8 | 0.3 | 0.7 | |
79707 / Midland / TX / 4.6 mi. | 4,892 | 10,419 | 47.0 | $50,166 | 20.1 | 13.4 | 3.5 | 0.3 | 1.9 | |
79701 / Midland / TX / 0.8 mi. | 4,253 | 8,543 | 49.8 | $27,369 | 63.5 | 50.2 | 11.9 | 0.4 | 0.3 | |
79703 / Midland / TX / 2.2 mi. | 2,777 | 6,822 | 40.7 | $36,566 | 38.6 | 31.8 | 4.6 | 0.4 | 0.9 | |
79706 / Midland / TX / 0.9 mi. | 1,339 | 5,316 | 25.2 | $36,929 | 32.8 | 31.1 | 0.6 | 0.4 | 0.2 | |
79720 / Vealmoor / TX / 37.2 mi. | 396 | 10,850 | 3.6 | $30,531 | 44.1 | 38.2 | 4.0 | 0.4 | 0.6 | |
79782 / Stanton / TX / 18.4 mi. | 350 | 1,246 | 28.1 | $30,283 | 47.7 | 44.8 | 2.1 | 0.2 | 0.2 | |
79714 / Andrews / TX / 34.3 mi. | 112 | 4,593 | 2.4 | $34,086 | 43.7 | 40.0 | 1.5 | 0.5 | 0.7 | |
79762 / Odessa / TX / 16.8 mi. | 72 | 14,461 | 0.5 | $35,720 | 31.5 | 25.1 | 3.8 | 0.6 | 1.2 | |
79778 / Rankin / TX / 49.1 mi. | 68 | 341 | 19.9 | $38,516 | 30.8 | 26.4 | 2.5 | 1.0 | 0.0 | |
79761 / Odessa / TX / 17 mi. | 63 | 10,578 | 0.6 | $29,053 | 57.3 | 46.9 | 8.5 | 0.3 | 0.7 | |
79739 / Garden City / TX / 31.3 mi. | 38 | 338 | 11.2 | $36,250 | 35.5 | 32.7 | 0.6 | 0.1 | 0.0 | |
79765 / Odessa / TX / 17.2 mi. | 37 | 1,578 | 2.3 | $43,633 | 29.8 | 25.3 | 1.2 | 0.5 | 2.0 | |
79511 / Coahoma / TX / 46.5 mi. | 21 | 546 | 3.8 | $38,854 | 20.7 | 19.5 | 0.4 | 0.5 | 0.1 | |
File | tx_midland_reporter-telegram | |||||||||
Time | 5/21/05 12:30 PM | |||||||||
Page | 488 | |||||||||
Member | 146200 |