Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Longview News-Journal
Longview, Texas
Owner: Cox Enterprises (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 23.1
2004 16.0
2003 16.7
2002 15.4
2001 15.4
2000 7.1
1999 7.7
1998 6.7
1997 9.4
1996 24.0
1995 13.8
1994 13.8
1993 13.3
1992 12.5
1991 14.3
1990 3.5
The latest year at peak is 1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Longview News-Journal
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 23.1 28.4 81
2004 16.0 28.4 56
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Cox Enterprises (Ga.),
has a companywide, circulation-weighted Diversity Index of 66.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Longview News-Journal
This newspaper's Newsroom Diversity Index is 81. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 23 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 28,848 ranks 355 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Longview News-Journal
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 7.0 17,223
Black 19.6 48,179
Asian and Pacific Islander 0.4 1,074
Native-American 0.4 948
Other non-white 0.1 123
Multi-racial 0.9 2,241
  Non-white 28.4 69,788
White 71.6 175,800
Total 245,588
Home county:  Gregg
Race/ethnicity % of population Number of residents
Hispanic 9.1 10,183
Black 19.7 21,989
Asian and Pacific Islander 0.7 762
Native-American 0.4 426
Other non-white 0.0 46
Multi-racial 1.0 1,122
  Non-white 31.0 34,528
White 69.0 76,851
Total 111,379
The home county of this newspaper is Gregg.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Longview News-Journal
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
75605 / Longview / TX / 4.3 mi. 4,724 10,211 46.3 $43,536 13.2 3.2 8.1 0.3 0.8
75604 / Longview / TX / 3.6 mi. 4,007 10,405 38.5 $36,761 21.5 9.5 9.4 0.5 0.9
75601 / Tenneryville / TX / 1.8 mi. 3,607 5,598 64.4 $33,903 31.6 11.4 18.2 0.4 0.8
75602 / Pinewood / TX / 1.8 mi. 2,265 7,442 30.4 $26,308 63.3 15.2 46.4 0.2 0.4
75662 / Monroe / TX / 9.8 mi. 1,982 8,355 23.7 $35,612 24.5 8.3 14.5 0.3 0.5
75644 / Willow Oak / TX / 18 mi. 1,364 7,428 18.4 $33,099 16.9 4.0 11.3 0.4 0.1
75647 / Gladewater / TX / 11.1 mi. 1,237 4,349 28.4 $32,954 16.5 3.3 11.3 0.7 0.3
75693 / White Oak / TX / 7 mi. 918 2,087 44.0 $43,710 6.9 3.0 1.8 0.9 0.1
75670 / Nesbitt / TX / 20.6 mi. 909 6,151 14.8 $24,582 58.7 10.6 46.9 0.2 0.3
75633 / Carthage / TX / 30.8 mi. 840 5,305 15.8 $32,465 22.1 3.6 17.2 0.3 0.3
75652 / Stewart / TX / 22.1 mi. 819 4,666 17.6 $33,795 36.8 8.3 27.4 0.2 0.3
75603 / Longview / TX / 4 mi. 798 2,162 36.9 $37,553 41.6 6.2 33.7 0.4 0.3
75650 / Walkers Mill / TX / 8.9 mi. 785 2,780 28.2 $41,539 10.8 1.9 7.5 0.2 0.2
75657 / Smithland / TX / 27.3 mi. 453 3,536 12.8 $26,005 31.4 1.8 27.5 0.5 0.3
75640 / New Diana / TX / 13.7 mi. 389 1,474 26.4 $35,146 12.1 2.5 8.3 0.6 0.1
75691 / Tatum / TX / 15.6 mi. 385 1,355 28.4 $29,444 35.9 16.0 18.2 0.7 0.1
75638 / Jenkins / TX / 34.4 mi. 380 2,452 15.5 $32,563 29.7 3.8 24.1 0.5 0.3
75656 / Hughes Springs / TX / 28.6 mi. 330 1,792 18.4 $30,818 17.3 2.4 13.7 0.5 0.0
75683 / Ore City / TX / 19.6 mi. 318 1,513 21.0 $29,683 19.8 6.3 10.7 1.3 0.3
75686 / Thomas / TX / 34.6 mi. 291 4,226 6.9 $31,193 36.0 14.8 20.0 0.2 0.2
75630 / Warlock / TX / 25.4 mi. 279 1,175 23.7 $27,813 18.1 2.7 13.2 0.6 0.0
75672 / Marshall / TX / 21.1 mi. 253 6,633 3.8 $37,011 24.9 3.7 19.7 0.3 0.5
75668 / Lone Star / TX / 28.8 mi. 222 855 26.0 $23,922 32.6 5.7 24.7 0.5 0.2
75631 / Grand Bluff / TX / 22.3 mi. 172 999 17.2 $33,017 21.2 4.9 14.8 0.3 0.1
75755 / Rhonesboro / TX / 21.1 mi. 152 2,613 5.8 $35,974 11.5 3.0 6.4 0.6 0.4
75651 / Harleton / TX / 14.3 mi. 139 695 20.0 $30,179 11.0 1.2 8.6 0.1 0.1
75455 / Mount Pleasant / TX / 44.4 mi. 132 8,285 1.6 $32,862 43.1 30.6 11.0 0.3 0.5
75684 / Wright City / TX / 19.3 mi. 117 2,438 4.8 $30,992 24.0 5.7 16.6 0.6 0.1
75563 / New Colony / TX / 38.8 mi. 62 1,878 3.3 $27,740 20.1 1.6 17.2 0.4 0.1
75765 / Jarvis College / TX / 26.9 mi. 56 1,663 3.4 $33,950 23.4 2.4 19.6 0.3 0.1
75571 / Omaha / TX / 44.1 mi. 47 1,073 4.4 $29,233 26.4 3.6 21.7 0.3 0.3
75568 / Rocky Branch / TX / 44.8 mi. 45 1,228 3.7 $23,964 29.9 1.9 26.5 0.6 0.1
75661 / Uncertain / TX / 32.3 mi. 44 1,129 3.9 $27,981 36.4 1.8 33.1 0.1 0.2
75654 / Henderson / TX / 22.1 mi. 31 4,490 0.7 $32,360 23.8 12.8 9.9 0.2 0.3
75643 / Gary City / TX / 35.3 mi. 30 633 4.7 $28,077 9.7 2.2 6.2 0.2 0.1
75692 / Waskom / TX / 36.6 mi. 29 1,880 1.5 $32,889 26.5 5.0 20.1 0.6 0.2
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