Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Laredo Morning Times
Laredo, Texas
Owner: Hearst Newspapers (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	91.3
2004	Did not report
2003	75.9
2002	72.7
2001	Did not report
2000	Did not report
1999	Did not report
1998	70.4
1997	77.4
1996	Did not report
1995	Did not report
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Laredo Morning Times
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	91.3	94.4	97
2004	N/A	94.4	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Hearst Newspapers (N.Y.),
has a companywide, circulation-weighted Diversity Index of 45.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Laredo Morning Times
This newspaper's Newsroom Diversity Index is 97.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 43 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 20,780 ranks 471 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Laredo Morning Times
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	93.6	192,364
Black	0.2	315
Asian and Pacific Islander	0.4	817
Native-American	0.1	152
Other non-white	0.0	23
Multi-racial	0.2	317
Non-white	94.4	193,988
White	5.6	11,447
Total		205,435
	Home county:  Webb
Race/ethnicity	% of population	Number of residents
Hispanic	94.3	182,070
Black	0.2	294
Asian and Pacific Islander	0.4	799
Native-American	0.1	144
Other non-white	0.0	22
Multi-racial	0.1	280
Non-white	95.1	183,609
White	4.9	9,508
Total		193,117
The home county of this newspaper is Webb.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Laredo Morning Times
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
78041 / Laredo / TX / 0 mi.	5,380	11,211	48.0	$34,122	92.7	91.3	0.3	0.1	0.8
78040 / Laredo / TX / 27.2 mi.	4,471	11,887	37.6	$19,204	97.1	96.7	0.1	0.1	0.1
78045 / Laredo / TX / 22.5 mi.	3,861	7,869	49.1	$50,981	91.7	90.1	0.3	0.1	1.0
78043 / Laredo / TX / 36.2 mi.	3,320	9,437	35.2	$26,736	95.7	95.1	0.1	0.1	0.3
78046 / Laredo / TX / 29.5 mi.	2,470	9,641	25.6	$23,832	97.4	97.1	0.0	0.1	0.1
78076 / Zapata / TX / 72.6 mi.	497	3,908	12.7	$24,596	85.5	84.8	0.2	0.1	0.2
78364 / Kingsville / TX / 100.8 mi.	179	95	188.4	$43,125	22.0	20.6	0.0	0.5	0.0
78019 / Encinal / TX / 22.7 mi.	112	302	37.1	$15,438	87.0	86.5	0.2	0.0	0.1
78067 / San Ygnacio / TX / 51.1 mi.	97	9	1077.8	$0	82.4	82.4	0.0	0.0	0.0
78344 / Bruni / TX / 49.8 mi.	53	157	33.8	$25,893	87.9	87.2	0.0	0.6	0.0
78371 / Oilton / TX / 41.7 mi.	47	116	40.5	$23,542	95.0	94.5	0.3	0.0	0.0
78369 / Mirando City / TX / 41 mi.	44	149	29.5	$26,500	91.7	90.9	0.0	0.0	0.8
78014 / Cotulla / TX / 40.9 mi.	33	1,448	2.3	$23,243	81.6	77.0	3.9	0.1	0.4
File	tx_laredo_morning_times
Time	5/21/05 10:06 AM
Page	471
Member	146070