Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Corpus Christi Caller-Times
Corpus Christi, Texas
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	37.7
2004	33.9
2003	20.0
2002	26.4
2001	30.4
2000	31.3
1999	27.3
1998	18.1
1997	14.7
1996	16.9
1995	16.4
1994	17.2
1993	18.2
1992	17.4
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Corpus Christi Caller-Times
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	37.7	62.4	60
2004	33.9	62.4	54
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Corpus Christi Caller-Times
This newspaper's Newsroom Diversity Index is 60.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 35 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 57,591 ranks 182 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Corpus Christi Caller-Times
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	56.5	308,450
Black	3.7	20,038
Asian and Pacific Islander	1.0	5,522
Native-American	0.3	1,577
Other non-white	0.1	478
Multi-racial	0.8	4,598
Non-white	62.4	340,663
White	37.6	204,967
Total		545,630
	Home county:  Nueces
Race/ethnicity	% of population	Number of residents
Hispanic	55.8	174,951
Black	4.1	12,718
Asian and Pacific Islander	1.2	3,594
Native-American	0.3	933
Other non-white	0.1	308
Multi-racial	0.9	2,963
Non-white	62.3	195,467
White	37.7	118,178
Total		313,645
The home county of this newspaper is Nueces.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Corpus Christi Caller-Times
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
78412 / Corpus Christi / TX / 7.2 mi.	5,647	13,393	42.2	$37,748	49.4	42.6	3.7	0.3	1.5
78413 / Corpus Christi / TX / 7.6 mi.	5,164	13,316	38.8	$50,867	49.0	40.7	4.0	0.3	2.7
78411 / Corpus Christi / TX / 4.8 mi.	4,610	10,561	43.7	$38,029	57.4	53.3	2.2	0.3	0.8
78415 / Corpus Christi / TX / 11.5 mi.	4,098	12,421	33.0	$30,993	80.0	75.1	3.5	0.2	0.5
78418 / Corpus Christi / TX / 11.5 mi.	3,821	10,034	38.1	$43,456	30.4	20.0	4.3	0.6	3.1
78410 / Corpus Christi / TX / 12.2 mi.	3,541	8,023	44.1	$46,975	41.0	37.8	1.3	0.4	0.5
78414 / Corpus Christi / TX / 9.6 mi.	2,626	5,946	44.2	$51,610	47.0	37.2	4.7	0.4	3.2
78374 / Portland / TX / 12.2 mi.	2,237	5,275	42.4	$48,090	33.6	26.7	3.8	0.4	1.1
78404 / Corpus Christi / TX / 2.1 mi.	2,158	6,383	33.8	$29,630	67.7	64.6	1.7	0.2	0.4
78416 / Corpus Christi / TX / 3.7 mi.	2,048	4,988	41.1	$25,297	97.1	85.4	11.0	0.2	0.2
78332 / Alice / TX / 43.7 mi.	1,973	9,279	21.3	$29,238	80.9	79.5	0.5	0.1	0.5
78363 / Kingsville / TX / 32.9 mi.	1,928	10,303	18.7	$29,146	72.6	66.2	3.6	0.3	1.6
78401 / Corpus Christi / TX / 0 mi.	1,912	1,827	104.7	$13,401	75.8	55.6	18.3	0.5	0.5
78408 / Corpus Christi / TX / 2.8 mi.	1,733	3,585	48.3	$24,013	82.2	74.7	5.8	0.3	0.6
78405 / Corpus Christi / TX / 3 mi.	1,688	5,141	32.8	$20,292	94.7	89.4	4.8	0.1	0.1
78380 / Robstown / TX / 21.7 mi.	1,670	6,986	23.9	$28,777	79.4	77.7	0.9	0.2	0.2
78382 / Rockport / TX / 41.1 mi.	1,624	7,427	21.9	$31,472	25.7	20.0	1.3	0.5	2.7
78362 / Ingleside / TX / 12.7 mi.	969	3,314	29.2	$38,144	35.9	26.8	4.9	0.6	1.9
78336 / Aransas Pass / TX / 16.7 mi.	964	4,355	22.1	$30,049	38.4	33.4	2.4	0.5	0.4
78102 / Beeville / TX / 50.7 mi.	850	7,797	10.9	$28,843	66.2	54.1	10.8	0.2	0.5
78387 / Sinton / TX / 19.8 mi.	794	3,212	24.7	$29,768	69.9	66.7	2.2	0.3	0.1
78373 / Port Aransas / TX / 20.1 mi.	784	1,586	49.4	$39,761	9.4	6.0	0.4	1.0	0.9
78368 / Mathis / TX / 28.1 mi.	771	3,495	22.1	$26,606	68.0	66.1	0.9	0.2	0.1
78358 / Fulton / TX / 48.1 mi.	737	546	135.0	$26,490	23.0	9.4	1.4	0.7	10.6
78390 / Taft / TX / 14.7 mi.	552	2,014	27.4	$26,206	73.3	70.7	1.9	0.1	0.1
78370 / Odem / TX / 12.6 mi.	530	1,533	34.6	$32,473	66.3	65.0	0.2	0.3	0.1
78343 / Bishop / TX / 24.4 mi.	505	1,571	32.1	$34,149	62.7	60.6	1.1	0.3	0.2
78355 / Falfurrias / TX / 65.5 mi.	470	2,586	18.2	$17,886	91.5	91.0	0.1	0.1	0.2
78375 / Premont / TX / 54.6 mi.	380	1,200	31.7	$22,377	81.9	80.9	0.2	0.3	0.1
78384 / San Diego / TX / 58.1 mi.	359	3,444	10.4	$21,085	92.0	91.2	0.5	0.1	0.0
78361 / Hebbronville / TX / 96.8 mi.	323	1,814	17.8	$25,833	91.1	90.1	0.4	0.4	0.1
78377 / Refugio / TX / 39.9 mi.	312	1,475	21.2	$30,339	54.1	41.2	11.2	0.5	0.4
78372 / Orange Grove / TX / 42.4 mi.	294	1,558	18.9	$32,888	55.6	54.5	0.1	0.3	0.3
78022 / George West / TX / 53.6 mi.	283	1,737	16.3	$31,369	43.7	42.8	0.0	0.2	0.1
78402 / Corpus Christi / TX / 1.8 mi.	281	254	110.6	$32,045	29.7	20.4	2.4	0.0	5.5
78417 / Corpus Christi / TX / 5.7 mi.	247	867	28.5	$27,285	92.9	87.6	5.1	0.1	0.2
78071 / Three Rivers / TX / 69 mi.	245	1,316	18.6	$33,026	50.4	43.7	5.7	0.2	0.3
78409 / Corpus Christi / TX / 7.2 mi.	239	906	26.4	$32,406	63.8	60.4	1.3	0.4	0.4
78357 / Freer / TX / 75.8 mi.	227	1,026	22.1	$25,112	79.3	77.8	0.3	0.3	0.3
78407 / Corpus Christi / TX / 2.7 mi.	203	1,227	16.5	$19,053	84.3	57.3	25.4	0.3	0.3
78393 / Woodsboro / TX / 27.5 mi.	172	955	18.0	$30,608	48.7	44.8	2.6	0.1	0.1
78379 / Riviera / TX / 44.4 mi.	159	487	32.6	$30,750	56.6	55.1	0.2	0.5	0.2
78339 / Banquete / TX / 24.3 mi.	151	251	60.2	$30,833	88.2	87.7	0.0	0.4	0.0
78359 / Gregory / TX / 11.3 mi.	151	675	22.4	$31,553	95.0	94.1	0.3	0.0	0.1
78330 / Agua Dulce / TX / 31.1 mi.	125	329	38.0	$35,298	61.7	60.4	0.1	0.6	0.0
78406 / Corpus Christi / TX / 7.5 mi.	120	285	42.1	$29,375	80.2	74.3	5.6	0.0	0.2
78351 / Driscoll / TX / 22.9 mi.	118	268	44.0	$35,625	84.0	83.5	0.0	0.0	0.1
78389 / Skidmore / TX / 33.6 mi.	115	666	17.3	$25,125	52.7	50.0	1.6	0.3	0.2
78383 / Sandia / TX / 37.8 mi.	114	1,186	9.6	$33,455	36.6	33.5	0.5	0.7	0.6
78340 / Bayside / TX / 20.8 mi.	58	163	35.6	$26,458	33.0	30.2	1.3	1.0	0.0
77480 / Sweeny / TX / 133.1 mi.	40	2,606	1.5	$45,124	25.2	12.4	11.0	0.6	0.4
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