Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Austin American-Statesman
Austin, Texas
Owner: Cox Enterprises (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	23.6
2004	21.2
2003	22.1
2002	21.9
2001	22.3
2000	20.3
1999	21.6
1998	18.9
1997	17.6
1996	18.2
1995	19.5
1994	17.9
1993	20.7
1992	20.0
1991	17.0
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Austin American-Statesman
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	23.6	37.9	62
2004	21.2	37.9	56
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Cox Enterprises (Ga.),
has a companywide, circulation-weighted Diversity Index of 66.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Austin American-Statesman
This newspaper's Newsroom Diversity Index is 62.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 31 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is South Florida Sun-Sentinel, Fort Lauderdale, Florida, with a 28.3 percent non-white staff in a community that is 36.1 percent non-white. Its index is 79.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 177,926 ranks 61 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Austin American-Statesman
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	25.4	348,101
Black	7.4	101,388
Asian and Pacific Islander	3.3	44,438
Native-American	0.3	4,159
Other non-white	0.1	1,939
Multi-racial	1.3	18,262
Non-white	37.9	518,287
White	62.1	850,664
Total		1,368,951
	Home county:  Travis
Race/ethnicity	% of population	Number of residents
Hispanic	28.2	229,048
Black	9.0	73,242
Asian and Pacific Islander	4.5	36,232
Native-American	0.3	2,261
Other non-white	0.2	1,429
Multi-racial	1.5	12,251
Non-white	43.6	354,463
White	56.4	457,817
Total		812,280
The home county of this newspaper is Travis.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Austin American-Statesman
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
78704 / Austin / TX / 0 mi.	7,887	20,618	38.3	$35,733	42.4	34.0	4.7	0.4	1.4
78759 / Austin / TX / 11.1 mi.	7,221	19,675	36.7	$61,284	20.4	8.6	2.6	0.2	7.4
78745 / Austin / TX / 3.2 mi.	6,602	20,603	32.0	$43,458	49.5	40.3	5.6	0.4	1.6
78746 / Austin / TX / 4.5 mi.	6,040	9,958	60.7	$100,571	11.6	5.1	0.5	0.2	4.4
78731 / Austin / TX / 7.2 mi.	5,682	11,716	48.5	$62,404	15.0	6.7	1.0	0.2	5.6
78628 / Georgetown / TX / 28.6 mi.	5,475	10,005	54.7	$65,699	12.0	8.9	1.6	0.2	0.5
78664 / Round Rock / TX / 20.7 mi.	5,446	15,857	34.3	$59,829	37.1	23.7	8.6	0.4	2.8
78681 / Round Rock / TX / 19.4 mi.	4,877	10,395	46.9	$74,889	24.9	14.7	4.7	0.3	4.0
78613 / Cedar Park / TX / 17.8 mi.	4,543	11,336	40.1	$69,542	20.7	13.2	3.2	0.3	2.7
78660 / Pflugerville / TX / 17.1 mi.	4,370	11,009	39.7	$65,978	39.7	21.4	11.5	0.2	4.7
78750 / Austin / TX / 13.8 mi.	4,360	8,791	49.6	$78,428	20.7	9.8	2.7	0.2	6.2
78749 / Austin / TX / 6 mi.	4,359	10,780	40.4	$68,244	29.4	18.2	4.0	0.2	5.1
78703 / Austin / TX / 3.5 mi.	4,099	9,602	42.7	$54,591	18.7	7.6	1.5	0.3	7.5
78758 / Austin / TX / 10.6 mi.	4,062	18,024	22.5	$42,398	53.7	32.1	11.3	0.3	7.9
78757 / Austin / TX / 7.7 mi.	4,023	9,911	40.6	$45,090	25.5	19.6	2.2	0.4	1.8
78753 / Austin / TX / 10.8 mi.	3,836	16,633	23.1	$38,206	65.4	38.5	18.4	0.3	6.3
78748 / Austin / TX / 6.4 mi.	3,509	9,220	38.1	$57,710	40.5	30.4	5.1	0.3	3.1
78701 / Austin / TX / 2.4 mi.	3,427	1,811	189.2	$35,757	35.7	18.4	11.7	0.3	3.6
78729 / Austin / TX / 14.7 mi.	2,977	9,988	29.8	$59,497	26.2	11.6	4.9	0.3	7.7
78723 / Austin / TX / 6.3 mi.	2,888	10,430	27.7	$34,242	76.0	42.3	31.0	0.2	1.2
78727 / Austin / TX / 13 mi.	2,875	9,333	30.8	$62,648	31.8	14.6	6.0	0.4	8.7
78666 / San Marcos / TX / 28.5 mi.	2,731	17,640	15.5	$31,341	46.3	38.4	5.1	0.4	1.1
78702 / Austin / TX / 3.4 mi.	2,630	7,242	36.3	$23,348	92.5	67.7	23.3	0.2	0.4
78734 / Austin / TX / 14.2 mi.	2,599	5,086	51.1	$74,052	12.0	9.6	0.5	0.2	0.8
78741 / Austin / TX / 3.3 mi.	2,515	17,080	14.7	$25,369