Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Amarillo Globe-News
Amarillo, Texas
Owner: Morris Communications (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 7.4
2004 4.0
2003 5.1
2002 3.5
2001 6.1
2000 7.6
1999 7.2
1998 5.1
1997 6.1
1996 3.0
1995 5.3
1994 3.1
1993 5.8
1992 7.7
1991 8.5
1990 Did not report
The latest year at peak is 1991
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Amarillo Globe-News
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 7.4 30.5 24
2004 4.0 30.5 13
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Morris Communications (Ga.),
has a companywide, circulation-weighted Diversity Index of 21.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Amarillo Globe-News
This newspaper's Newsroom Diversity Index is 24. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 111 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 49,190 ranks 212 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Amarillo Globe-News
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 23.2 92,638
Black 4.5 17,986
Asian and Pacific Islander 1.1 4,460
Native-American 0.6 2,308
Other non-white 0.1 217
Multi-racial 1.1 4,237
  Non-white 30.5 121,846
White 69.5 277,351
Total 399,197
Home county:  Potter
Race/ethnicity % of population Number of residents
Hispanic 28.1 31,921
Black 9.7 11,047
Asian and Pacific Islander 2.5 2,795
Native-American 0.6 682
Other non-white 0.1 86
Multi-racial 1.4 1,545
  Non-white 42.3 48,076
White 57.7 65,470
Total 113,546
The home county of this newspaper is Potter.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Amarillo Globe-News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
79109 / Amarillo / TX / 3.9 mi. 9,247 20,168 45.8 $41,290 13.7 9.3 1.9 0.5 0.9
79106 / Amarillo / TX / 3.7 mi. 4,199 11,738 35.8 $30,529 22.8 15.3 4.6 0.5 0.8
79107 / Amarillo / TX / 2 mi. 3,363 10,513 32.0 $24,644 68.0 36.8 23.0 0.5 6.1
79110 / Amarillo / TX / 4 mi. 2,482 6,791 36.5 $39,408 18.5 14.2 1.7 0.7 0.6
79015 / Canyon / TX / 15.1 mi. 1,899 6,121 31.0 $35,676 14.3 9.9 1.6 0.4 1.6
79101 / Amarillo / TX / 0.4 mi. 1,776 1,244 142.8 $20,813 34.4 23.9 7.3 1.1 0.3
79121 / Amarillo / TX / 5.4 mi. 1,682 2,487 67.6 $69,485 11.1 5.8 1.1 0.4 3.0
79103 / Amarillo / TX / 1.9 mi. 1,521 3,450 44.1 $33,978 45.7 42.4 1.8 0.4 0.2
79102 / Amarillo / TX / 0.6 mi. 1,453 4,035 36.0 $29,171 37.1 31.2 3.4 0.8 0.6
79007 / Phillips / TX / 37.3 mi. 1,396 6,101 22.9 $36,012 25.6 19.3 3.4 1.1 0.5
79108 / Amarillo / TX / 4.9 mi. 1,311 4,160 31.5 $36,545 16.0 11.4 1.9 0.7 0.7
79118 / Amarillo / TX / 8.8 mi. 1,287 4,466 28.8 $42,979 13.5 10.5 0.8 0.8 0.2
79029 / Dumas / TX / 43.2 mi. 1,268 5,226 24.3 $35,872 44.2 41.3 0.5 0.4 1.1
79065 / Pampa / TX / 50.6 mi. 1,242 8,000 15.5 $31,614 23.2 13.9 6.3 0.8 0.4
79124 / Amarillo / TX / 4.9 mi. 1,144 1,929 59.3 $64,507 9.8 4.9 1.7 0.6 1.3
79119 / Amarillo / TX / 10 mi. 1,065 1,444 73.8 $59,508 10.7 6.9 0.9 0.6 1.5
79045 / Hereford / TX / 38.8 mi. 941 6,073 15.5 $29,570 61.5 59.2 1.4 0.3 0.2
79104 / Amarillo / TX / 2.3 mi. 735 2,422 30.3 $27,822 66.3 62.0 1.9 0.6 0.9
79022 / Dalhart / TX / 66 mi. 656 3,252 20.2 $33,091 29.8 22.9 5.4 0.4 0.3
79070 / Perryton / TX / 93.4 mi. 655 3,106 21.1 $38,014 34.1 32.2 0.1 0.7 0.4
79068 / Panhandle / TX / 25.5 mi. 469 1,222 38.4 $41,469 11.2 8.9 0.5 0.7 0.2
79081 / Spearman / TX / 72 mi. 466 1,333 35.0 $36,046 32.3 30.7 0.0 0.4 0.3
79088 / Vigo Park / TX / 42.7 mi. 444 2,117 21.0 $29,558 43.6 35.4 7.2 0.4 0.1
79014 / Glazier / TX / 88.6 mi. 414 1,241 33.4 $35,403 19.3 15.8 1.7 0.8 0.3
79226 / Clarendon / TX / 52.6 mi. 399 1,314 30.4 $29,338 12.0 5.9 4.5 0.6 0.1
79079 / Twitty / TX / 83.7 mi. 349 1,182 29.5 $30,216 18.7 12.0 4.3 0.9 1.0
79201 / Northfield / TX / 99.4 mi. 346 2,488 13.9 $27,483 35.7 20.2 14.0 0.3 0.3
79095 / Wellington / TX / 88.4 mi. 336 1,124 29.9 $25,399 30.7 22.0 6.0 1.2 0.2
79036 / Fritch / TX / 30.6 mi. 330 2,144 15.4 $41,315 8.3 5.0 0.6 1.3 0.2
79245 / Memphis / TX / 74.9 mi. 299 1,085 27.6 $22,963 36.1 25.3 9.3 0.3 0.1
79035 / Friona / TX / 59.5 mi. 295 1,720 17.2 $32,500 53.1 50.9 1.1 0.3 0.3
79084 / Stratford / TX / 74.2 mi. 271 859 31.5 $32,333 30.4 28.8 0.6 0.5 0.0
79027 / Dimmitt / TX / 49.4 mi. 269 1,806 14.9 $29,973 55.6 52.6 2.4 0.3 0.0
79019 / Claude / TX / 23.3 mi. 266 714 37.3 $38,009 6.3 5.3 0.2 0.4 0.0
79083 / Stinnett / TX / 45 mi. 260 1,036 25.1 $33,688 11.4 7.9 0.2 1.4 0.2
88101 / Clovis / NM / 89.2 mi. 235 15,601 1.5 $28,934 42.3 30.9 6.9 0.6 2.0
88401 / Tucumcari / NM / 99.5 mi. 224 3,213 7.0 $24,094 48.0 44.4 1.0 0.8 1.0
88415 / Thomas / NM / 107 mi. 201 1,256 16.0 $27,450 43.8 41.8 0.0 0.2 0.4
79086 / Sunray / TX / 52.6 mi. 195 745 26.2 $34,000 36.3 34.3 0.3 0.7 0.1
79096 / Wheeler / TX / 83.5 mi. 192 738 26.0 $32,944 18.7 16.8 0.9 0.3 0.1
73942 / Guymon / OK / 97.4 mi. 190 4,256 4.5 $37,303 40.3 36.9 0.6 0.9 0.9
79072 / Plainview / TX / 65.4 mi. 189 9,205 2.1 $31,463 56.0 48.1 6.4 0.4 0.4
79111 / Amarillo / TX / 7.5 mi. 188 526 35.7 $42,308 24.2 15.2 4.2 0.6 1.4
79040 / Gruver / TX / 71.9 mi. 172 694 24.8 $33,158 33.5 32.4 0.0 0.4 0.1
79097 / White Deer / TX / 37.5 mi. 168 499 33.7 $39,554 6.0 4.5 0.1 0.5 0.0
73933 / Boise City / OK / 104.5 mi. 156 790 19.7 $30,988 21.9 18.2 0.4 1.2 0.2
79092 / Vega / TX / 31.4 mi. 156 460 33.9 $30,724 12.5 10.5 0.9 0.6 0.2
79078 / Sanford / TX / 35.8 mi. 150 169 88.8 $29,943 5.0 3.1 0.0 0.9 0.0
79042 / Happy / TX / 29.6 mi. 147 489 30.1 $32,569 13.0 10.5 0.4 0.4 0.4
79005 / Booker / TX / 105.7 mi. 142 533 26.6 $33,214 37.8 36.1 0.3 0.5 0.1
79057 / McLean / TX / 64.9 mi. 131 500 26.2 $26,650 6.3 3.6 0.3 0.4 0.2
73949 / Texhoma / OK / 84.3 mi. 122 683 17.9 $33,150 25.6 23.6 0.1 0.8 0.2
79039 / Groom / TX / 37.8 mi. 121 340 35.6 $35,662 6.7 5.1 0.1 0.2 0.1
79012 / Bushland / TX / 12.9 mi. 117 159 73.6 $49,438 7.3 5.2 0.9 0.0 0.4
79257 / Silverton / TX / 54.7 mi. 106 476 22.3 $30,250 24.0 21.8 1.1 0.3 0.1
79010 / Valle de Oro / TX / 35.3 mi. 105 201 52.2 $36,250 13.7 6.5 3.0 2.1 0.1
79063 / Nazareth / TX / 44.5 mi. 93 272 34.2 $44,779 10.9 10.2 0.3 0.3 0.0
88426 / Logan / NM / 76.9 mi. 89 540 16.5 $25,450 21.9 20.0 0.2 0.2 0.2
79059 / Miami / TX / 70.2 mi. 81 301 26.9 $38,125 4.3 3.2 0.1 0.1 0.1
67901 / Liberal / KS / 127.7 mi. 76 7,116 1.1 $36,640 51.4 42.8 3.7 0.6 3.0
79261 / Turkey / TX / 72 mi. 75 253 29.6 $20,536 30.6 26.0 3.9 0.2 0.2
79237 / Hedley / TX / 64.7 mi. 72 246 29.3 $31,111 11.7 9.3 1.2 0.9 0.0
79034 / Follett / TX / 118.8 mi. 69 244 28.3 $31,118 9.7 6.8 0.7 1.7 0.0
67950 / Elkhart / KS / 116 mi. 68 986 6.9 $37,331 16.7 13.7 0.1 0.9 1.2
79009 / Bovina / TX / 71.1 mi. 66 660 10.0 $26,875 69.6 67.7 1.1 0.3 0.0
79347 / Muleshoe / TX / 78.9 mi. 64 2,332 2.7 $28,093 48.6 46.2 1.1 0.2 0.1
88130 / Portales / NM / 103.4 mi. 61 6,155 1.0 $26,584 38.8 34.5 1.6 0.9 0.6
79044 / Hartley / TX / 52.9 mi. 60 199 30.2 $42,143 11.2 8.6 0.3 0.7 0.2
79087 / Texline / TX / 97.9 mi. 60 272 22.1 $33,618 23.6 22.4 0.0 0.3 0.0
79056 / Lipscomb / TX / 104.1 mi. 57 25 228.0 $24,375 8.7 0.0 0.0 8.7 0.0
79255 / Quitaque / TX / 68 mi. 55 240 22.9 $26,875 31.5 25.0 4.7 0.2 0.0
79046 / Higgins / TX / 111.6 mi. 53 258 20.5 $28,929 8.1 3.8 0.7 1.9 0.0
79018 / Masterson / TX / 40.6 mi. 47 187 25.1 $39,688 9.9 8.3 0.8 0.4 0.0
79001 / Adrian / TX / 55 mi. 46 120 38.3 $35,417 16.4 16.0 0.0 0.4 0.0
79054 / Lefors / TX / 56.1 mi. 46 278 16.5 $29,028 5.7 4.3 0.2 0.0 0.0
79098 / Wildorado / TX / 21.7 mi. 46 172 26.7 $38,750 9.3 7.8 0.4 0.9 0.0
79325 / Farwell / TX / 328.4 mi. 45 809 5.6 $31,065 33.3 31.2 0.5 0.3 0.6
79031 / Earth / TX / 70.8 mi. 40 467 8.6 $26,522 50.2 47.1 2.5 0.5 0.0
73945 / Optima / OK / 111.5 mi. 36 1,013 3.6 $36,080 19.2 16.8 0.2 1.2 0.1
73947 / Keyes / OK / 105.7 mi. 35 275 12.7 $26,827 8.2 6.4 0.0 0.1 0.0
79252 / Quanah / TX / 125.2 mi. 34 1,519 2.2 $28,082 21.8 15.3 4.9 0.4 0.3
73939 / Goodwell / OK / 89.7 mi. 31 580 5.3 $34,063 17.5 11.3 2.2 1.6 0.7
79011 / Briscoe / TX / 91.5 mi. 31 115 27.0 $33,750 4.3 4.0 0.0 0.3 0.0
79043 / Hart / TX / 54.4 mi. 30 551 5.4 $27,063 68.8 64.8 2.8 0.8 0.0
79013 / Cactus / TX / 55.3 mi. 28 723 3.9 $25,944 94.8 94.0 0.0 0.2 0.1
88434 / San Jon / NM / 75.5 mi. 28 188 14.9 $25,500 28.2 24.4 0.0 0.6 0.0
79062 / Morse / TX / 58.5 mi. 26 98 26.5 $36,875 21.0 19.8 0.0 0.4 0.0
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