Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Knoxville News-Sentinel
Knoxville, Tennessee
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	13.5
2004	10.8
2003	8.5
2002	6.7
2001	3.7
2000	6.1
1999	6.8
1998	6.0
1997	7.3
1996	8.3
1995	7.8
1994	8.5
1993	7.4
1992	6.3
1991	10.5
1990	8.2
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Knoxville News-Sentinel
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	13.5	8.4	160
2004	10.8	8.4	128
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Knoxville News-Sentinel
This newspaper's Newsroom Diversity Index is 160.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 2 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 113,994 ranks 91 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Knoxville News-Sentinel
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.4	12,377
Black	4.9	43,841
Asian and Pacific Islander	0.8	7,036
Native-American	0.3	2,249
Other non-white	0.1	685
Multi-racial	1.0	8,556
Non-white	8.4	74,744
White	91.6	812,967
Total		887,711
	Home county:  Knox
Race/ethnicity	% of population	Number of residents
Hispanic	1.3	4,803
Black	8.6	32,788
Asian and Pacific Islander	1.3	5,003
Native-American	0.3	946
Other non-white	0.1	428
Multi-racial	1.1	4,071
Non-white	12.6	48,039
White	87.4	333,993
Total		382,032
The home county of this newspaper is Knox.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Knoxville News-Sentinel
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
37922 / Knoxville / TN / 10.5 mi.	9,212	16,477	55.9	$75,428	7.1	1.3	2.3	0.2	2.5
37918 / Knoxville / TN / 7.6 mi.	7,000	15,029	46.6	$37,806	7.0	1.1	4.2	0.2	0.5
37920 / Knoxville / TN / 9.5 mi.	6,630	16,037	41.3	$30,426	7.1	1.1	4.0	0.3	0.5
37919 / Knoxville / TN / 4.3 mi.	5,198	13,148	39.5	$40,410	10.3	1.9	4.3	0.2	2.7
37923 / Knoxville / TN / 5.6 mi.	4,933	11,501	42.9	$46,089	11.3	2.0	5.1	0.2	2.5
37917 / Knoxville / TN / 5.3 mi.	3,662	11,460	32.0	$23,807	17.0	1.7	12.7	0.4	0.6
37830 / Oak Ridge / TN / 15.9 mi.	3,499	12,055	29.0	$41,450	14.0	1.9	8.2	0.3	2.0
37716 / Clinton / TN / 15 mi.	3,078	10,064	30.6	$34,805	4.0	0.7	1.7	0.4	0.3
37849 / Powell / TN / 5.9 mi.	3,007	8,355	36.0	$43,150	3.4	0.6	1.3	0.3	0.5
37931 / Knoxville / TN / 7.2 mi.	2,977	7,247	41.1	$45,314	5.6	1.1	2.4	0.3	0.9
37921 / Knoxville / TN / 0 mi.	2,973	10,537	28.2	$31,253	23.9	1.4	19.8	0.2	0.7
37774 / Loudon / TN / 27.5 mi.	2,500	6,069	41.2	$42,161	4.5	1.8	1.4	0.3	0.3
37912 / Knoxville / TN / 2.1 mi.	2,491	8,821	28.2	$30,705	11.5	1.2	6.9	0.4	1.5
37938 / Knoxville / TN / 10.6 mi.	2,310	5,128	45.0	$48,739	2.0	0.5	0.2	0.3	0.3
37914 / Knoxville / TN / 12.3 mi.	2,263	8,340	27.1	$30,453	43.8	0.9	41.1	0.2	0.3
37902 / Knoxville / TN / 4.7 mi.	2,210	745	296.6	$10,147	19.7	1.1	15.7	0.6	0.8
37865 / Seymour / TN / 17.6 mi.	2,026	6,538	31.0	$40,691	2.6	0.8	0.5	0.2	0.4
37803 / Maryville / TN / 17.6 mi.	1,925	10,678	18.0	$45,294	3.8	0.8	0.9	0.1	1.3
37909 / Knoxville / TN / 2.5 mi.	1,916	6,156	31.1	$35,696	11.9	2.0	5.9	0.2	1.9
37932 / Knoxville / TN / 11.6 mi.	1,790	4,240	42.2	$56,429	6.5	0.9	3.2	0.2	1.4
37771 / Lenoir City / TN / 19 mi.	1,715	5,174	33.1	$33,185	6.6	3.9	1.2	0.3	0.2
37814 / Morristown / TN / 41.7 mi.	1,620	12,245	13.2	$32,228	13.7	7.0	4.8	0.2	0.8
37725 / Dandridge / TN / 31.3 mi.	1,454	5,029	28.9	$34,631	3.5	0.7	1.9	0.2	0.2
37862 / Sevierville / TN / 31.8 mi.	1,430	7,420	19.3	$31,636	4.5	1.7	0.9	0.3	0.7
37924 / Knoxville / TN / 11.1 mi.	1,364	3,795	35.9	$36,902	9.7	1.2	7.0	0.3	0.3