Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Jackson Sun | ||||||||||
Jackson, Tennessee | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 37.5 | |||||||||
2004 | 38.2 | |||||||||
2003 | 35.3 | |||||||||
2002 | Did not report | |||||||||
2001 | 27.0 | |||||||||
2000 | 21.1 | |||||||||
1999 | 31.6 | |||||||||
1998 | 25.5 | |||||||||
1997 | 30.8 | |||||||||
1996 | 26.2 | |||||||||
1995 | 26.8 | |||||||||
1994 | Did not report | |||||||||
1993 | 25.6 | |||||||||
1992 | 29.4 | |||||||||
1991 | 27.3 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Jackson Sun | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 37.5 | 24.7 | 152 | |||||||
2004 | 38.2 | 24.7 | 155 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Jackson Sun | ||||||||||
This newspaper's Newsroom Diversity Index is 152. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 9 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 35,080 ranks 290 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Jackson Sun | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.7 | 4,673 | ||||||||
Black | 21.8 | 61,054 | ||||||||
Asian and Pacific Islander | 0.3 | 893 | ||||||||
Native-American | 0.2 | 490 | ||||||||
Other non-white | 0.1 | 138 | ||||||||
Multi-racial | 0.7 | 2,062 | ||||||||
Non-white | 24.7 | 69,310 | ||||||||
White | 75.3 | 211,460 | ||||||||
Total | 280,770 | |||||||||
Home county: Madison | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.7 | 1,572 | ||||||||
Black | 32.3 | 29,657 | ||||||||
Asian and Pacific Islander | 0.6 | 572 | ||||||||
Native-American | 0.2 | 137 | ||||||||
Other non-white | 0.1 | 56 | ||||||||
Multi-racial | 0.8 | 690 | ||||||||
Non-white | 35.6 | 32,684 | ||||||||
White | 64.4 | 59,153 | ||||||||
Total | 91,837 | |||||||||
The home county of this newspaper is Madison. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Jackson Sun | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
38305 / Jackson / TN / 6.1 mi. | 8,432 | 15,689 | 53.7 | $47,142 | 25.0 | 2.2 | 20.6 | 0.2 | 1.2 | |
38301 / Jackson / TN / 2.4 mi. | 7,068 | 15,723 | 45.0 | $26,549 | 50.7 | 1.4 | 48.1 | 0.2 | 0.2 | |
38351 / Lexington / TN / 24.5 mi. | 2,001 | 6,626 | 30.2 | $31,791 | 11.2 | 1.0 | 8.8 | 0.1 | 0.2 | |
38343 / Three Way / TN / 16.1 mi. | 1,577 | 6,522 | 24.2 | $31,644 | 31.4 | 1.2 | 29.2 | 0.2 | 0.1 | |
38340 / Henderson / TN / 15.2 mi. | 1,186 | 4,185 | 28.3 | $34,311 | 14.7 | 1.0 | 12.3 | 0.2 | 0.3 | |
38358 / Milan Army Ammunition Plant / TN / 21.9 mi. | 1,123 | 4,844 | 23.2 | $32,904 | 19.0 | 1.3 | 16.3 | 0.2 | 0.3 | |
38382 / Trenton / TN / 25.2 mi. | 1,107 | 4,023 | 27.5 | $30,564 | 21.7 | 1.4 | 19.2 | 0.1 | 0.2 | |
38344 / Leach / TN / 35.2 mi. | 939 | 3,617 | 26.0 | $30,597 | 15.7 | 1.1 | 13.2 | 0.3 | 0.1 | |
38012 / Brownsville / TN / 21.5 mi. | 796 | 5,737 | 13.9 | $28,403 | 57.0 | 3.1 | 53.3 | 0.1 | 0.1 | |
38375 / Selmer / TN / 30.5 mi. | 736 | 3,594 | 20.5 | $29,144 | 13.5 | 1.1 | 10.8 | 0.1 | 0.2 | |
38008 / Bolivar / TN / 22.4 mi. | 689 | 3,969 | 17.4 | $30,214 | 51.3 | 0.7 | 49.7 | 0.1 | 0.3 | |
38320 / Camden / TN / 49.8 mi. | 669 | 4,462 | 15.0 | $29,277 | 5.2 | 1.0 | 2.9 | 0.3 | 0.3 | |
38363 / Parsons / TN / 38.6 mi. | 649 | 2,447 | 26.5 | $28,219 | 7.7 | 2.7 | 4.0 | 0.2 | 0.2 | |
38201 / McKenzie / TN / 39.2 mi. | 582 | 3,873 | 15.0 | $31,444 | 11.7 | 1.8 | 8.3 | 0.1 | 0.3 | |
38006 / Bells / TN / 15.1 mi. | 562 | 1,906 | 29.5 | $28,961 | 27.0 | 12.0 | 14.4 | 0.1 | 0.1 | |
38237 / Martin / TN / 48.2 mi. | 456 | 5,829 | 7.8 | $31,030 | 16.8 | 1.6 | 11.3 | 0.1 | 2.8 | |
38372 / Savannah / TN / 40.5 mi. | 431 | 6,952 | 6.2 | $27,199 | 6.2 | 1.0 | 4.0 | 0.2 | 0.2 | |
38330 / Dyer / TN / 31.9 mi. | 422 | 1,780 | 23.7 | $30,745 | 12.7 | 0.6 | 11.4 | 0.1 | 0.1 | |
38316 / Bradford / TN / 30.5 mi. | 342 | 1,183 | 28.9 | $32,607 | 5.9 | 0.7 | 4.2 | 0.2 | 0.0 | |
38220 / Atwood / TN / 27.9 mi. | 329 | 848 | 38.8 | $27,361 | 18.0 | 1.5 | 15.3 | 0.1 | 0.1 | |
38313 / Beech Bluff / TN / 11.2 mi. | 297 | 1,073 | 27.7 | $37,319 | 6.0 | 1.0 | 4.0 | 0.2 | 0.2 | |
38001 / Alamo / TN / 18.3 mi. | 276 | 1,735 | 15.9 | $29,536 | 19.7 | 3.1 | 15.6 | 0.1 | 0.1 | |
38329 / Decaturville / TN / 39.6 mi. | 262 | 1,299 | 20.2 | $30,354 | 6.4 | 1.2 | 3.8 | 0.2 | 0.2 | |
38369 / Rutherford / TN / 35 mi. | 262 | 823 | 31.8 | $30,430 | 16.5 | 0.5 | 15.1 | 0.3 | 0.1 | |
38310 / Adamsville / TN / 34 mi. | 232 | 2,250 | 10.3 | $31,301 | 3.0 | 0.8 | 1.1 | 0.2 | 0.1 | |
38366 / Pinson / TN / 9.1 mi. | 217 | 793 | 27.4 | $42,614 | 12.5 | 1.3 | 10.4 | 0.1 | 0.0 | |
38225 / Dresden / TN / 45.6 mi. | 211 | 2,600 | 8.1 | $30,735 | 5.1 | 0.5 | 3.6 | 0.1 | 0.2 | |
38388 / Wildersville / TN / 26 mi. | 208 | 685 | 30.4 | $30,167 | 29.6 | 1.5 | 27.4 | 0.1 | 0.1 | |
38334 / Finger / TN / 22.3 mi. | 203 | 663 | 30.6 | $34,732 | 5.3 | 0.5 | 2.5 | 1.0 | 0.3 | |
38261 / Union City / TN / 54.7 mi. | 200 | 6,950 | 2.9 | $33,915 | 18.7 | 2.8 | 14.6 | 0.2 | 0.3 | |
38374 / Scotts Hill / TN / 33.2 mi. | 192 | 667 | 28.8 | $31,638 | 2.3 | 1.2 | 0.2 | 0.3 | 0.1 | |
38230 / Greenfield / TN / 36.3 mi. | 182 | 1,628 | 11.2 | $27,813 | 7.5 | 1.3 | 5.4 | 0.3 | 0.1 | |
38355 / Medina / TN / 11.7 mi. | 180 | 1,025 | 17.6 | $39,583 | 3.2 | 0.6 | 1.4 | 0.2 | 0.0 | |
38321 / Cedar Grove / TN / 24.9 mi. | 174 | 908 | 19.2 | $29,550 | 5.4 | 0.2 | 4.4 | 0.4 | 0.1 | |
38337 / Gadsden / TN / 13.4 mi. | 169 | 593 | 28.5 | $38,977 | 12.9 | 1.1 | 10.4 | 0.3 | 0.0 | |
38024 / Dyersburg / TN / 39.7 mi. | 156 | 11,160 | 1.4 | $32,185 | 17.4 | 1.2 | 14.9 | 0.2 | 0.4 | |
38050 / Maury City / TN / 23.9 mi. | 149 | 169 | 88.2 | $25,192 | 45.4 | 1.0 | 43.6 | 0.0 | 0.0 | |
38368 / Reagan / TN / 26.9 mi. | 148 | 741 | 20.0 | $30,313 | 2.6 | 1.4 | 0.7 | 0.3 | 0.0 | |
38229 / Gleason / TN / 42.1 mi. | 147 | 1,229 | 12.0 | $29,684 | 1.9 | 0.9 | 0.3 | 0.2 | 0.0 | |
38034 / Friendship / TN / 26.9 mi. | 145 | 1,375 | 10.5 | $26,883 | 12.7 | 1.7 | 10.6 | 0.2 | 0.0 | |
38317 / Bruceton / TN / 43.1 mi. | 142 | 1,108 | 12.8 | $28,297 | 8.6 | 0.8 | 6.6 | 0.3 | 0.1 | |
38315 / Bethel Springs / TN / 25.9 mi. | 138 | 1,488 | 9.3 | $28,750 | 5.2 | 0.9 | 3.4 | 0.2 | 0.0 | |
38255 / Sharon / TN / 41.4 mi. | 107 | 1,002 | 10.7 | $30,337 | 6.5 | 0.8 | 5.3 | 0.0 | 0.0 | |
38390 / Yuma / TN / 30.6 mi. | 99 | 383 | 25.8 | $27,778 | 8.4 | 2.2 | 4.0 | 0.5 | 0.6 | |
38391 / Denmark / TN / 7.6 mi. | 96 | 457 | 21.0 | $33,618 | 76.8 | 0.6 | 74.6 | 0.2 | 0.1 | |
38044 / Hornsby / TN / 23.8 mi. | 71 | 381 | 18.6 | $29,375 | 2.7 | 0.1 | 1.4 | 0.0 | 0.0 | |
38258 / Trezevant / TN / 31.4 mi. | 32 | 684 | 4.7 | $26,078 | 15.6 | 1.0 | 13.9 | 0.0 | 0.0 | |
38052 / Middleton / TN / 34.1 mi. | 31 | 1,453 | 2.1 | $31,932 | 9.2 | 0.3 | 7.6 | 0.0 | 0.7 | |
38342 / Hollow Rock / TN / 41.5 mi. | 28 | 649 | 4.3 | $28,750 | 7.8 | 0.5 | 6.2 | 0.1 | 0.1 | |
38059 / Newbern / TN / 39.8 mi. | 27 | 2,536 | 1.1 | $33,214 | 8.7 | 0.9 | 6.7 | 0.2 | 0.3 | |
38075 / Whiteville / TN / 23 mi. | 25 | 1,225 | 2.0 | $29,455 | 57.0 | 1.9 | 52.5 | 0.8 | 0.3 | |
38235 / McLemoresville / TN / 29.1 mi. | 17 | 105 | 16.2 | $27,946 | 7.5 | 3.1 | 3.5 | 0.4 | 0.0 | |
38361 / Morris Chapel / TN / 35 mi. | 15 | 376 | 4.0 | $27,159 | 12.0 | 0.9 | 9.4 | 0.1 | 0.1 | |
38370 / Saltillo / TN / 36.7 mi. | 15 | 307 | 4.9 | $22,400 | 15.3 | 0.2 | 14.6 | 0.2 | 0.2 | |
38359 / Milledgeville / TN / 28.8 mi. | 14 | 122 | 11.5 | $27,813 | 3.9 | 0.8 | 0.0 | 1.2 | 0.4 | |
38378 / Spring Creek / TN / 15.3 mi. | 11 | 21 | 52.4 | $53,542 | 1.7 | 0.0 | 1.7 | 0.0 | 0.0 | |
38242 / Paris / TN / 53.8 mi. | 10 | 7,961 | 0.1 | $29,313 | 14.9 | 0.9 | 12.4 | 0.1 | 0.4 | |
File | tn_the_jackson_sun | |||||||||
Time | 5/21/05 12:34 AM | |||||||||
Page | 290 | |||||||||
Member | 144050 |