Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Jackson Sun
Jackson, Tennessee
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	37.5
2004	38.2
2003	35.3
2002	Did not report
2001	27.0
2000	21.1
1999	31.6
1998	25.5
1997	30.8
1996	26.2
1995	26.8
1994	Did not report
1993	25.6
1992	29.4
1991	27.3
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Jackson Sun
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	37.5	24.7	152
2004	38.2	24.7	155
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Jackson Sun
This newspaper's Newsroom Diversity Index is 152.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 9 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 35,080 ranks 290 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Jackson Sun
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.7	4,673
Black	21.8	61,054
Asian and Pacific Islander	0.3	893
Native-American	0.2	490
Other non-white	0.1	138
Multi-racial	0.7	2,062
Non-white	24.7	69,310
White	75.3	211,460
Total		280,770
	Home county:  Madison
Race/ethnicity	% of population	Number of residents
Hispanic	1.7	1,572
Black	32.3	29,657
Asian and Pacific Islander	0.6	572
Native-American	0.2	137
Other non-white	0.1	56
Multi-racial	0.8	690
Non-white	35.6	32,684
White	64.4	59,153
Total		91,837
The home county of this newspaper is Madison.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Jackson Sun
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
38305 / Jackson / TN / 6.1 mi.	8,432	15,689	53.7	$47,142	25.0	2.2	20.6	0.2	1.2
38301 / Jackson / TN / 2.4 mi.	7,068	15,723	45.0	$26,549	50.7	1.4	48.1	0.2	0.2
38351 / Lexington / TN / 24.5 mi.	2,001	6,626	30.2	$31,791	11.2	1.0	8.8	0.1	0.2
38343 / Three Way / TN / 16.1 mi.	1,577	6,522	24.2	$31,644	31.4	1.2	29.2	0.2	0.1
38340 / Henderson / TN / 15.2 mi.	1,186	4,185	28.3	$34,311	14.7	1.0	12.3	0.2	0.3
38358 / Milan Army Ammunition Plant / TN / 21.9 mi.	1,123	4,844	23.2	$32,904	19.0	1.3	16.3	0.2	0.3
38382 / Trenton / TN / 25.2 mi.	1,107	4,023	27.5	$30,564	21.7	1.4	19.2	0.1	0.2
38344 / Leach / TN / 35.2 mi.	939	3,617	26.0	$30,597	15.7	1.1	13.2	0.3	0.1
38012 / Brownsville / TN / 21.5 mi.	796	5,737	13.9	$28,403	57.0	3.1	53.3	0.1	0.1
38375 / Selmer / TN / 30.5 mi.	736	3,594	20.5	$29,144	13.5	1.1	10.8	0.1	0.2
38008 / Bolivar / TN / 22.4 mi.	689	3,969	17.4	$30,214	51.3	0.7	49.7	0.1	0.3
38320 / Camden / TN / 49.8 mi.	669	4,462	15.0	$29,277	5.2	1.0	2.9	0.3	0.3
38363 / Parsons / TN / 38.6 mi.	649	2,447	26.5	$28,219	7.7	2.7	4.0	0.2	0.2
38201 / McKenzie / TN / 39.2 mi.	582	3,873	15.0	$31,444	11.7	1.8	8.3	0.1	0.3
38006 / Bells / TN / 15.1 mi.	562	1,906	29.5	$28,961	27.0	12.0	14.4	0.1	0.1
38237 / Martin / TN / 48.2 mi.	456	5,829	7.8	$31,030	16.8	1.6	11.3	0.1	2.8
38372 / Savannah / TN / 40.5 mi.	431	6,952	6.2	$27,199	6.2	1.0	4.0	0.2	0.2
38330 / Dyer / TN / 31.9 mi.	422	1,780	23.7	$30,745	12.7	0.6	11.4	0.1	0.1
38316 / Bradford / TN / 30.5 mi.	342	1,183	28.9	$32,607	5.9	0.7	4.2	0.2	0.0
38220 / Atwood / TN / 27.9 mi.	329	848	38.8	$27,361	18.0	1.5	15.3	0.1	0.1
38313 / Beech Bluff / TN / 11.2 mi.	297	1,073	27.7	$37,319	6.0	1.0	4.0	0.2	0.2
38001 / Alamo / TN / 18.3 mi.	276	1,735	15.9	$29,536	19.7	3.1	15.6	0.1	0.1
38329 / Decaturville / TN / 39.6 mi.	262	1,299	20.2	$30,354	6.4	1.2	3.8	0.2	0.2
38369 / Rutherford / TN / 35 mi.	262	823	31.8	$30,430	16.5	0.5	15.1	0.3	0.1
38310 / Adamsville / TN / 34 mi.	232	2,250	10.3	$31,301	3.0	0.8	1.1	0.2	0.1
38366 / Pinson / TN / 9.1 mi.	217	793	27.4	$42,614