Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily News Journal, Murfreesboro
Murfreesboro, Tennessee
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	Did not report
2002	3.2
2001	Did not report
2000	0.0
1999	0.0
1998	4.0
1997	0.0
1996	0.0
1995	0.0
1994	0.0
1993	Did not report
1992	0.0
1991	0.0
1990	Did not report
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily News Journal, Murfreesboro
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	15.4	N/A
2004	N/A	15.4	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily News Journal, Murfreesboro
		This paper
						Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 15,272 ranks 604 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily News Journal, Murfreesboro
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.8	4,143
Black	9.5	13,831
Asian and Pacific Islander	1.7	2,516
Native-American	0.3	365
Other non-white	0.1	126
Multi-racial	1.0	1,477
Non-white	15.4	22,458
White	84.6	123,685
Total		146,143
	Home county:  Rutherford
Race/ethnicity	% of population	Number of residents
Hispanic	2.8	5,065
Black	9.5	17,197
Asian and Pacific Islander	1.9	3,511
Native-American	0.3	470
Other non-white	0.1	147
Multi-racial	1.0	1,871
Non-white	15.5	28,261
White	84.5	153,762
Total		182,023
The home county of this newspaper is Rutherford.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily News Journal, Murfreesboro
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
37130 / Murfreesboro / TN / 0 mi.	5,922	16,955	34.9	$31,949	23.2	3.7	16.2	0.3	1.7
37129 / Murfreesboro / TN / 7.2 mi.	4,431	13,743	32.2	$50,504	11.9	2.5	6.4	0.2	1.9
37167 / Smyrna / TN / 12.1 mi.	1,502	12,760	11.8	$47,971	13.1	3.6	6.8	0.3	1.2
37128 / Murfreesboro / TN / 8.7 mi.	1,013	6,454	15.7	$51,788	13.9	1.3	7.9	0.2	3.3
37086 / La Vergne / TN / 16.4 mi.	473	6,545	7.2	$51,337	17.4	3.6	10.9	0.4	1.4
37149 / Readyville / TN / 8.2 mi.	400	725	55.2	$41,985	3.4	0.5	1.5	0.3	0.4
37118 / Milton / TN / 10.1 mi.	320	352	90.9	$56,354	9.5	0.2	8.2	0.2	0.5
37190 / Woodbury / TN / 16.5 mi.	303	3,188	9.5	$31,907	4.0	1.3	1.3	0.4	0.1
37037 / Christiana / TN / 11 mi.	292	1,471	19.9	$49,143	7.5	0.9	4.8	0.3	0.6
37127 / Murfreesboro / TN / 7.5 mi.	196	4,165	4.7	$51,315	18.4	1.5	9.4	0.2	6.0
37153 / Rockvale / TN / 14.7 mi.	148	1,668	8.9	$48,328	5.8	1.6	2.8	0.2	0.6
37060 / Eagleville / TN / 17.8 mi.	142	670	21.2	$46,250	10.4	1.0	8.4	0.5	0.0
37026 / Bradyville / TN / 17 mi.	114	766	14.9	$34,519	3.1	1.0	1.2	0.1	0.1
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