Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily Herald, Columbia | ||||||||||
Columbia, Tennessee | ||||||||||
Owner: Stephens Media Group (Donrey) (Nev.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | Did not report | |||||||||
2004 | 0.0 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | 0.0 | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily Herald, Columbia | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 18.1 | N/A | |||||||
2004 | 0.0 | 18.1 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Stephens Media Group (Donrey) (Nev.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 37. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily Herald, Columbia | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 11,066 ranks 739 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily Herald, Columbia | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.2 | 2,416 | ||||||||
Black | 13.4 | 10,180 | ||||||||
Asian and Pacific Islander | 0.3 | 258 | ||||||||
Native-American | 0.3 | 196 | ||||||||
Other non-white | 0.1 | 75 | ||||||||
Multi-racial | 0.8 | 637 | ||||||||
Non-white | 18.1 | 13,762 | ||||||||
White | 81.9 | 62,095 | ||||||||
Total | 75,857 | |||||||||
Home county: Maury | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.3 | 2,264 | ||||||||
Black | 14.1 | 9,821 | ||||||||
Asian and Pacific Islander | 0.4 | 242 | ||||||||
Native-American | 0.3 | 181 | ||||||||
Other non-white | 0.1 | 74 | ||||||||
Multi-racial | 0.9 | 589 | ||||||||
Non-white | 19.0 | 13,171 | ||||||||
White | 81.1 | 56,327 | ||||||||
Total | 69,498 | |||||||||
The home county of this newspaper is Maury. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily Herald, Columbia | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
38401 / Columbia / TN / 0 mi. | 8,476 | 19,366 | 43.8 | $41,039 | 21.3 | 3.9 | 15.9 | 0.2 | 0.4 | |
38474 / Mount Pleasant / TN / 14.6 mi. | 1,226 | 2,770 | 44.3 | $33,852 | 18.7 | 1.2 | 16.3 | 0.3 | 0.1 | |
37174 / Spring Hill / TN / 8.2 mi. | 629 | 2,763 | 22.8 | $56,935 | 13.4 | 3.7 | 7.9 | 0.5 | 0.3 | |
38451 / Culleoka / TN / 11.4 mi. | 560 | 1,452 | 38.6 | $44,888 | 4.5 | 0.7 | 2.2 | 0.4 | 0.2 | |
38482 / Santa Fe / TN / 13.4 mi. | 217 | 567 | 38.3 | $42,750 | 3.0 | 1.2 | 1.1 | 0.2 | 0.0 | |
37091 / Lewisburg / TN / 16.6 mi. | 204 | 7,356 | 2.8 | $36,733 | 14.3 | 3.2 | 9.8 | 0.2 | 0.4 | |
38472 / Lynnville / TN / 17.9 mi. | 143 | 1,042 | 13.7 | $40,163 | 7.4 | 0.7 | 4.8 | 0.4 | 0.3 | |
38461 / Hampshire / TN / 20 mi. | 139 | 450 | 30.9 | $44,792 | 8.7 | 1.4 | 6.2 | 0.2 | 0.4 | |
38462 / Hohenwald / TN / 32 mi. | 134 | 3,798 | 3.5 | $30,020 | 3.3 | 1.1 | 1.1 | 0.2 | 0.2 | |
38483 / Summertown / TN / 23.5 mi. | 119 | 1,670 | 7.1 | $31,277 | 2.1 | 0.8 | 0.3 | 0.4 | 0.1 | |
38487 / Williamsport / TN / 13.6 mi. | 102 | 350 | 29.1 | $39,423 | 7.3 | 1.3 | 5.2 | 0.8 | 0.0 | |
38464 / Lawrenceburg / TN / 34.4 mi. | 55 | 8,907 | 0.6 | $30,655 | 5.1 | 1.2 | 2.4 | 0.4 | 0.4 | |
38454 / Duck River / TN / 21.5 mi. | 43 | 441 | 9.8 | $22,241 | 5.1 | 0.8 | 3.4 | 0.1 | 0.1 | |
37034 / Chapel Hill / TN / 17 mi. | 40 | 1,812 | 2.2 | $43,667 | 4.9 | 1.4 | 2.4 | 0.5 | 0.1 | |
38456 / Ethridge / TN / 26.8 mi. | 18 | 1,373 | 1.3 | $27,273 | 1.7 | 0.4 | 0.7 | 0.1 | 0.1 | |
File | tn_the_daily_herald__columbia | |||||||||
Time | 5/20/05 12:54 AM | |||||||||
Page | 738 | |||||||||
Member | 144000 |