Kingsport Times-News... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Kingsport Times-News

Kingsport, Tennessee

Owner: Sandusky Newspapers (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

Did not report

2002

Did not report

2001

Did not report

2000

Did not report

1999

Did not report

1998

Did not report

1997

0.0

1996

0.0

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Kingsport Times-News

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

3.5

N/A

2004

N/A

3.6

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Sandusky Newspapers (Ohio),

has a companywide, circulation-weighted Diversity Index of 37.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Kingsport Times-News

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 41,484 ranks 253 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Kingsport Times-News

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

1,931

Black

1.7

4,213

Asian and Pacific Islander

0.4

925

Native-American

0.2

431

Other non-white

0.1

160

Multi-racial

0.6

1,565

Non-white

3.6

9,225

White

96.4

246,420

Total

255,645

Home county: Hawkins

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

417

Black

1.5

822

Asian and Pacific Islander

0.2

123

Native-American

0.2

Other non-white

0.1

Multi-racial

0.5

279

Non-white

3.3

1,764

White

96.7

51,799

Total

53,563

The home county of this newspaper is Hawkins.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Kingsport Times-News

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

37660 / Kingsprt / TN / 0.9 mi.

9,994

17,494

57.1

$30,403

6.6

0.9

3.8

0.2

0.7

37664 / Kingsprt / TN / 3.8 mi.

5,990

10,952

54.7

$36,625

3.7

0.9

1.4

0.2

0.4

37663 / Kingsprt / TN / 6.9 mi.

3,157

5,613

56.2

$46,601

2.8

0.7

0.1

0.6

37642 / Church Hill / TN / 7.1 mi.

2,689

5,543

48.5

$33,792

2.6

0.6

1.2

0.2

0.1

37617 / Blountville / TN / 10.5 mi.

2,011

5,087

39.5

$39,150

2.1

0.7

0.6

0.2

24251 / Snowflake / VA / 5.5 mi.

2,000

3,838

52.1

$30,427

2.3

0.4

1.0

0.2

0.1

37857 / Rogersville / TN / 24.8 mi.

1,956

8,339

23.5

$29,568

3.5

0.8

1.7

0.2

0.1

24219 / Big Stone Gap / VA / 23.5 mi.

1,594

4,474

35.6

$26,297

4.0

0.4

2.2

0.1

0.4

37645 / Mount Carmel / TN / 5.2 mi.

994

1,924

51.7

$36,948

2.1

0.5

0.7

0.1

0.2

37665 / Lynn Garden / TN / 2.2 mi.

976

1,985

49.2

$24,521

2.8

0.8

0.3

0.0

24293 / Wise / VA / 27.6 mi.

869

4,040

21.5

$30,237

3.0

0.7

1.1

0.1

0.6

24244 / Duffield / VA / 16.9 mi.

736

2,080

35.4

$25,337

1.6

0.4

0.2

0.1

37873 / Surgoinsville / TN / 14.6 mi.

727

1,760

41.3

$33,290

2.5

1.7

0.1

0.2

0.0

37615 / Johnson City / TN / 10.5 mi.

692

6,601

10.5

$41,607

2.9

0.9

0.7

0.2

0.4

24263 / Jonesville / VA / 29.6 mi.

664

2,364

28.1

$23,916

1.6

0.5

0.2

37656 / Fall Branch / TN / 7.6 mi.

645

1,513

42.6

$39,688

1.1

0.4

0.0

0.2

0.0

24277 / Pennington Gap / VA / 27.7 mi.

574

2,464

23.3

$22,687

3.0

0.5

1.1

0.2

24290 / Weber City / VA / 4.8 mi.

475

920

51.6

$26,477

2.0

0.2

0.9

0.1

0.0

24273 / Norton / VA / 25.4 mi.

422

2,741

15.4

$23,258

6.0

0.8

3.7

0.1

0.7

24271 / Nickelsville / VA / 15.2 mi.

392

1,095

35.8

$26,375

1.5

0.9

0.1

0.0

0.2

37659 / Jonesborough / TN / 18.3 mi.

392

8,808

4.5

$36,067

3.1

0.8

1.5

0.2

24230 / Coeburn / VA / 26 mi.

349

3,679

9.5

$25,038

4.5

1.1

2.3

0.1

24216 / Stonega / VA / 25.8 mi.

344

1,328

25.9

$22,090

4.8

0.8

3.0

0.2

37620 / Bristol / TN / 19.8 mi.

313

16,389

1.9

$30,912

4.3

0.6

2.3

0.3

0.5

24258 / Hiltons / VA / 10.3 mi.

244

601

40.6

$35,446

1.3

0.4

0.1

0.0

0.1

37601 / Johnson City / TN / 17.3 mi.

242

14,468

1.7

$30,197

8.3

1.5

4.7

0.3

0.5

24282 / Saint Charles / VA / 31.4 mi.

225

416

54.1

$17,344

2.0

1.0

0.7

0.1

24279 / Pound / VA / 25.4 mi.

218

1,881

11.6

$27,336

1.3

0.6

0.0

0.1

0.0

24243 / Dryden / VA / 24.3 mi.

177

858

20.6

$23,558

1.6

0.2

0.4

0.3

0.2

24250 / Fort Blackmore / VA / 13.8 mi.

175

588

29.8

$21,766

1.1

1.0

0.0

24221 / Blackwater / VA / 23.7 mi.

155

489

31.7

$21,300

0.9

0.3

0.0

0.3

0.0

24281 / Rose Hill / VA / 40.6 mi.

154

991

15.5

$18,104

1.8

0.5

0.1

0.2

24283 / Saint Paul / VA / 27.3 mi.

150

902

16.6

$25,552

3.0

0.3

1.2

0.4

0.3

37618 / Bluff City / TN / 17.6 mi.

148

4,904

3.0

$33,712

2.1

0.5

0.6

0.2

0.3

24248 / Willow Tree / VA / 49.5 mi.

138

1,079

12.8

$27,575

1.4

0.9

0.0

0.3

0.0

37686 / Piney Flats / TN / 13.5 mi.

136

2,585

5.3

$36,157

1.4

0.5

0.2

0.3

0.2

37869 / Sneedville / TN / 33.9 mi.

136

2,010

6.8

$20,264

2.3

0.4

0.3

0.1

24245 / Dungannon / VA / 18.1 mi.

127

496

25.6

$20,441

1.2

0.3

0.1

0.0

24265 / Keokee / VA / 27.8 mi.

327

25.1

$23,375

2.2

0.4

0.1

0.0

0.1

37743 / Tusculum College / TN / 28 mi.

9,831

0.8

$29,877

5.3

1.0

3.2

0.2

0.3

37641 / Chucky / TN / 25.7 mi.

2,824

2.4

$32,441

3.1

1.7

0.5

0.2

0.1

24228 / Honeycamp / VA / 39.4 mi.

3,133

1.6

$24,705

1.2

0.3

0.1

0.2

24201 / Bristol / VA / 20.8 mi.

7,323

0.2

$27,165

8.3

1.0

5.7

0.2

0.4

File

tn_kingsport_times-news

Time

5/20/05 9:46 PM

Page

253

Member

144150