Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Cleveland Daily Banner | ||||||||||
Cleveland, Tennessee | ||||||||||
Owner: Cleveland Newspapers (Tenn.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | 7.1 | |||||||||
1992 | 7.1 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1993 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Cleveland Daily Banner | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 7.4 | 0 | |||||||
2004 | N/A | 7.4 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Cleveland Newspapers (Tenn.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 6. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Cleveland Daily Banner | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 13,644 ranks 658 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Cleveland Daily Banner | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.0 | 2,013 | ||||||||
Black | 3.6 | 3,621 | ||||||||
Asian and Pacific Islander | 0.5 | 517 | ||||||||
Native-American | 0.2 | 249 | ||||||||
Other non-white | 0.1 | 75 | ||||||||
Multi-racial | 1.1 | 1,068 | ||||||||
Non-white | 7.4 | 7,543 | ||||||||
White | 92.6 | 94,538 | ||||||||
Total | 102,081 | |||||||||
Home county: Bradley | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.1 | 1,822 | ||||||||
Black | 4.0 | 3,481 | ||||||||
Asian and Pacific Islander | 0.6 | 501 | ||||||||
Native-American | 0.3 | 220 | ||||||||
Other non-white | 0.1 | 72 | ||||||||
Multi-racial | 1.1 | 952 | ||||||||
Non-white | 8.0 | 7,048 | ||||||||
White | 92.0 | 80,917 | ||||||||
Total | 87,965 | |||||||||
The home county of this newspaper is Bradley. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Cleveland Daily Banner | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
37312 / Cleveland / TN / 9.2 mi. | 5,055 | 10,803 | 46.8 | $43,734 | 8.0 | 2.2 | 3.7 | 0.2 | 0.9 | |
37311 / Cleveland / TN / 0 mi. | 3,679 | 10,139 | 36.3 | $23,903 | 12.8 | 3.1 | 7.2 | 0.3 | 0.7 | |
37323 / Cleveland / TN / 2.9 mi. | 2,721 | 9,824 | 27.7 | $36,474 | 4.5 | 1.4 | 1.6 | 0.2 | 0.3 | |
37310 / Charleston / TN / 13.1 mi. | 675 | 1,366 | 49.4 | $42,835 | 8.2 | 0.9 | 6.0 | 0.5 | 0.1 | |
37307 / Benton / TN / 14.5 mi. | 408 | 1,875 | 21.8 | $31,806 | 1.8 | 1.0 | 0.1 | 0.1 | 0.0 | |
37336 / Georgetown / TN / 15.3 mi. | 307 | 1,289 | 23.8 | $38,125 | 4.7 | 0.7 | 2.6 | 0.4 | 0.2 | |
37362 / Oldfort / TN / 13.7 mi. | 285 | 1,073 | 26.6 | $38,657 | 1.4 | 0.5 | 0.0 | 0.2 | 0.1 | |
37353 / Mc Donald / TN / 6.1 mi. | 282 | 1,541 | 18.3 | $35,000 | 3.8 | 1.6 | 0.4 | 0.3 | 0.2 | |
37309 / Calhoun / TN / 21.8 mi. | 127 | 793 | 16.0 | $37,500 | 9.2 | 4.6 | 2.8 | 0.3 | 0.2 | |
37369 / Reliance / TN / 19.9 mi. | 127 | 435 | 29.2 | $32,557 | 2.2 | 0.6 | 0.0 | 0.4 | 0.1 | |
37308 / Birchwood / TN / 19 mi. | 70 | 872 | 8.0 | $35,714 | 2.9 | 0.5 | 0.6 | 0.7 | 0.1 | |
37325 / Delano / TN / 19.1 mi. | 70 | 624 | 11.2 | $31,198 | 1.6 | 0.3 | 0.1 | 0.2 | 0.1 | |
File | tn_cleveland_daily_banner | |||||||||
Time | 5/19/05 11:00 PM | |||||||||
Page | 657 | |||||||||
Member | 143970 |