Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Watertown Public Opinion
Watertown, South Dakota
Owner: United Communications (Wis.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 0.0
2004 0.0
2003 Did not report
2002 0.0
2001 0.0
2000 0.0
1999 0.0
1998 0.0
1997 0.0
1996 0.0
1995 0.0
1994 0.0
1993 0.0
1992 0.0
1991 Did not report
1990 0.0
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Watertown Public Opinion
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 0.0 7.7 0
2004 0.0 7.0 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, United Communications (Wis.),
has a companywide, circulation-weighted Diversity Index of 0.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Watertown Public Opinion
This newspaper's Newsroom Diversity Index is 0. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 159 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 12,381 ranks 693 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Watertown Public Opinion
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 0.7 553
Black 0.1 78
Asian and Pacific Islander 0.2 184
Native-American 5.2 3,927
Other non-white 0.0 16
Multi-racial 0.7 537
  Non-white 7.0 5,295
White 93.0 70,548
Total 75,843
Home county:  Codington
Race/ethnicity % of population Number of residents
Hispanic 1.1 274
Black 0.1 32
Asian and Pacific Islander 0.3 75
Native-American 1.4 361
Other non-white 0.0 7
Multi-racial 0.8 200
  Non-white 3.7 949
White 96.3 24,948
Total 25,897
The home county of this newspaper is Codington.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Watertown Public Opinion
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
57201 / Waverly / SD / 0 mi. 5,869 9,530 61.6 $36,175 3.9 1.1 0.1 1.5 0.3
57252 / Milbank / SD / 30.3 mi. 669 2,013 33.2 $32,563 1.5 0.7 0.0 0.1 0.4
57262 / Tekakwitha / SD / 49.2 mi. 495 1,677 29.5 $27,936 45.3 0.8 0.1 42.0 0.2
57225 / Clark / SD / 28.1 mi. 394 747 52.7 $31,190 1.2 0.3 0.2 0.3 0.2
57226 / Tunnerville / SD / 22 mi. 361 817 44.2 $34,648 1.2 0.2 0.0 0.3 0.3
57274 / Webster / SD / 33.2 mi. 280 1,274 22.0 $33,429 2.5 0.2 0.1 1.1 0.1
57223 / Kones Corner / SD / 12.2 mi. 238 511 46.6 $40,104 1.7 0.5 0.1 0.3 0.3
57234 / Estelline / SD / 19.4 mi. 204 508 40.2 $30,536 3.8 1.9 0.0 0.9 0.2
57279 / Wilmot / SD / 34.9 mi. 173 512 33.8 $27,991 5.7 0.2 0.0 4.3 0.5
57273 / Waubay / SD / 29.1 mi. 167 499 33.5 $26,466 33.1 0.7 0.0 30.4 0.1
57248 / Lake Norden / SD / 21.2 mi. 164 291 56.4 $30,441 3.4 1.3 0.4 0.8 0.1
57241 / Thomas / SD / 15.7 mi. 159 310 51.3 $36,736 1.4 0.0 0.0 0.7 0.0
56219 / Browns Valley / MN / 51.3 mi. 150 508 29.5 $25,800 21.1 1.6 0.0 18.8 0.3
57221 / Bryant / SD / 22.5 mi. 150 289 51.9 $31,172 1.0 0.5 0.1 0.1 0.1
56278 / Ortonville / MN / 40.7 mi. 143 1,213 11.8 $31,313 2.2 0.5 0.3 0.6 0.3
57235 / Florence / SD / 12.5 mi. 137 290 47.2 $40,208 2.7 0.0 0.1 1.2 0.1
57260 / Victor / SD / 65.5 mi. 133 359 37.0 $30,529 5.0 0.4 0.6 3.3 0.1
57212 / Lake Poinsett / SD / 34.5 mi. 123 810 15.2 $36,992 2.3 1.0 0.1 0.4 0.5
57278 / Willow Lake / SD / 33.1 mi. 120 271 44.3 $29,185 3.1 0.3 0.0 2.4 0.0
57243 / Henry / SD / 14.3 mi. 104 213 48.8 $36,944 1.4 0.9 0.0 0.4 0.0
57216 / Big Stone City / SD / 39.1 mi. 97 459 21.1 $32,784 0.8 0.0 0.0 0.4 0.0
57237 / Gary / SD / 27 mi. 93 292 31.8 $28,194 0.6 0.2 0.2 0.3 0.0
57266 / Summit / SD / 31.4 mi. 93 238 39.1 $26,838 10.5 0.2 0.0 9.3 0.0
56256 / Madison / MN / 43 mi. 90 1,218 7.4 $32,279 0.9 0.1 0.2 0.0 0.2
57238 / Goodwin / SD / 15.6 mi. 90 190 47.4 $35,357 3.1 2.1 0.2 0.0 0.2
56220 / Canby / MN / 40.8 mi. 81 1,400 5.8 $30,667 1.6 0.8 0.1 0.3 0.2
57259 / Revillo / SD / 27.2 mi. 79 226 35.0 $32,734 2.9 0.2 0.0 1.7 0.2
57242 / Hazel / SD / 15.3 mi. 76 146 52.1 $31,833 1.2 0.2 0.5 0.5 0.0
57263 / South Shore / SD / 14 mi. 76 206 36.9 $33,125 1.3 0.4 0.0 0.7 0.2
56257 / Nassau / MN / 33 mi. 73 259 28.2 $25,662 0.9 0.4 0.0 0.0 0.5
57249 / Lake Preston / SD / 36.6 mi. 64 476 13.4 $32,708 1.4 0.6 0.0 0.5 0.0
57231 / De Smet / SD / 38.7 mi. 59 793 7.4 $30,845 1.9 0.4 0.1 0.8 0.1
57255 / New Effington / SD / 63.6 mi. 59 234 25.2 $33,542 13.5 0.0 0.0 13.5 0.0
57006 / Lake Campbell / SD / 41.6 mi. 55 7,951 0.7 $33,409 4.6 0.8 0.4 1.0 1.7
57270 / Veblen / SD / 62.5 mi. 46 260 17.7 $21,167 18.8 1.5 0.0 15.3 0.2
56232 / Dawson / MN / 48.2 mi. 44 1,019 4.3 $36,157 1.8 0.5 0.2 0.2 0.2
57218 / Brandt / SD / 25.4 mi. 44 138 31.9 $33,472 1.1 0.0 0.3 0.0 0.0
57269 / Twin Brooks / SD / 20.5 mi. 43 156 27.6 $35,729 1.5 1.0 0.0 0.2 0.0
56211 / Beardsley / MN / 40.3 mi. 42 281 14.9 $30,119 0.9 0.4 0.0 0.2 0.3
57217 / Crocker / SD / 26.8 mi. 42 125 33.6 $26,875 1.3 0.0 0.0 0.0 0.3
57227 / Shady Beach / SD / 36.1 mi. 42 122 34.4 $35,833 1.9 0.0 0.0 0.6 0.9
57258 / Raymond / SD / 36.6 mi. 42 87 48.3 $28,542 1.9 1.9 0.0 0.0 0.0
57257 / Peever / SD / 38.7 mi. 40 252 15.9 $23,750 72.6 1.0 0.1 70.1 0.0
57268 / Toronto / SD / 30.4 mi. 40 184 21.7 $27,344 2.5 0.2 0.2 0.0 0.0
57271 / Vienna / SD / 24.3 mi. 38 146 26.0 $27,188 0.9 0.9 0.0 0.0 0.0
57264 / Stockholm / SD / 19 mi. 37 99 37.4 $37,500 0.8 0.0 0.0 0.4 0.0
57265 / Troy / SD / 15.6 mi. 34 108 31.5 $30,417 1.5 0.4 0.0 0.0 0.0
57213 / Astoria / SD / 34.5 mi. 32 203 15.8 $32,955 2.6 1.0 0.0 0.2 0.4
57214 / Badger / SD / 27.1 mi. 32 67 47.8 $30,278 0.6 0.0 0.0 0.0 0.6
57272 / Wallace / SD / 17.7 mi. 30 80 37.5 $20,000 2.2 1.8 0.0 0.5 0.0
57246 / Labolt / SD / 20.8 mi. 29 81 35.8 $48,125 1.8 0.0 0.0 1.8 0.0
56212 / Bellingham / MN / 40 mi. 27 280 9.6 $30,455 0.4 0.1 0.1 0.0 0.1
57236 / Garden City / SD / 20 mi. 27 109 24.8 $39,464 0.3 0.0 0.0 0.0 0.0
57220 / Oakwood Lake / SD / 28.4 mi. 25 329 7.6 $42,159 3.2 2.8 0.0 0.0 0.2
57224 / Claire City / SD / 62.9 mi. 25 103 24.3 $34,375 12.2 0.0 0.0 11.0 0.0
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