Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Watertown Public Opinion | ||||||||||
Watertown, South Dakota | ||||||||||
Owner: United Communications (Wis.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | Did not report | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Watertown Public Opinion | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 7.7 | 0 | |||||||
2004 | 0.0 | 7.0 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, United Communications (Wis.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 0. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Watertown Public Opinion | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 12,381 ranks 693 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Watertown Public Opinion | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 553 | ||||||||
Black | 0.1 | 78 | ||||||||
Asian and Pacific Islander | 0.2 | 184 | ||||||||
Native-American | 5.2 | 3,927 | ||||||||
Other non-white | 0.0 | 16 | ||||||||
Multi-racial | 0.7 | 537 | ||||||||
Non-white | 7.0 | 5,295 | ||||||||
White | 93.0 | 70,548 | ||||||||
Total | 75,843 | |||||||||
Home county: Codington | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.1 | 274 | ||||||||
Black | 0.1 | 32 | ||||||||
Asian and Pacific Islander | 0.3 | 75 | ||||||||
Native-American | 1.4 | 361 | ||||||||
Other non-white | 0.0 | 7 | ||||||||
Multi-racial | 0.8 | 200 | ||||||||
Non-white | 3.7 | 949 | ||||||||
White | 96.3 | 24,948 | ||||||||
Total | 25,897 | |||||||||
The home county of this newspaper is Codington. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Watertown Public Opinion | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
57201 / Waverly / SD / 0 mi. | 5,869 | 9,530 | 61.6 | $36,175 | 3.9 | 1.1 | 0.1 | 1.5 | 0.3 | |
57252 / Milbank / SD / 30.3 mi. | 669 | 2,013 | 33.2 | $32,563 | 1.5 | 0.7 | 0.0 | 0.1 | 0.4 | |
57262 / Tekakwitha / SD / 49.2 mi. | 495 | 1,677 | 29.5 | $27,936 | 45.3 | 0.8 | 0.1 | 42.0 | 0.2 | |
57225 / Clark / SD / 28.1 mi. | 394 | 747 | 52.7 | $31,190 | 1.2 | 0.3 | 0.2 | 0.3 | 0.2 | |
57226 / Tunnerville / SD / 22 mi. | 361 | 817 | 44.2 | $34,648 | 1.2 | 0.2 | 0.0 | 0.3 | 0.3 | |
57274 / Webster / SD / 33.2 mi. | 280 | 1,274 | 22.0 | $33,429 | 2.5 | 0.2 | 0.1 | 1.1 | 0.1 | |
57223 / Kones Corner / SD / 12.2 mi. | 238 | 511 | 46.6 | $40,104 | 1.7 | 0.5 | 0.1 | 0.3 | 0.3 | |
57234 / Estelline / SD / 19.4 mi. | 204 | 508 | 40.2 | $30,536 | 3.8 | 1.9 | 0.0 | 0.9 | 0.2 | |
57279 / Wilmot / SD / 34.9 mi. | 173 | 512 | 33.8 | $27,991 | 5.7 | 0.2 | 0.0 | 4.3 | 0.5 | |
57273 / Waubay / SD / 29.1 mi. | 167 | 499 | 33.5 | $26,466 | 33.1 | 0.7 | 0.0 | 30.4 | 0.1 | |
57248 / Lake Norden / SD / 21.2 mi. | 164 | 291 | 56.4 | $30,441 | 3.4 | 1.3 | 0.4 | 0.8 | 0.1 | |
57241 / Thomas / SD / 15.7 mi. | 159 | 310 | 51.3 | $36,736 | 1.4 | 0.0 | 0.0 | 0.7 | 0.0 | |
56219 / Browns Valley / MN / 51.3 mi. | 150 | 508 | 29.5 | $25,800 | 21.1 | 1.6 | 0.0 | 18.8 | 0.3 | |
57221 / Bryant / SD / 22.5 mi. | 150 | 289 | 51.9 | $31,172 | 1.0 | 0.5 | 0.1 | 0.1 | 0.1 | |
56278 / Ortonville / MN / 40.7 mi. | 143 | 1,213 | 11.8 | $31,313 | 2.2 | 0.5 | 0.3 | 0.6 | 0.3 | |
57235 / Florence / SD / 12.5 mi. | 137 | 290 | 47.2 | $40,208 | 2.7 | 0.0 | 0.1 | 1.2 | 0.1 | |
57260 / Victor / SD / 65.5 mi. | 133 | 359 | 37.0 | $30,529 | 5.0 | 0.4 | 0.6 | 3.3 | 0.1 | |
57212 / Lake Poinsett / SD / 34.5 mi. | 123 | 810 | 15.2 | $36,992 | 2.3 | 1.0 | 0.1 | 0.4 | 0.5 | |
57278 / Willow Lake / SD / 33.1 mi. | 120 | 271 | 44.3 | $29,185 | 3.1 | 0.3 | 0.0 | 2.4 | 0.0 | |
57243 / Henry / SD / 14.3 mi. | 104 | 213 | 48.8 | $36,944 | 1.4 | 0.9 | 0.0 | 0.4 | 0.0 | |
57216 / Big Stone City / SD / 39.1 mi. | 97 | 459 | 21.1 | $32,784 | 0.8 | 0.0 | 0.0 | 0.4 | 0.0 | |
57237 / Gary / SD / 27 mi. | 93 | 292 | 31.8 | $28,194 | 0.6 | 0.2 | 0.2 | 0.3 | 0.0 | |
57266 / Summit / SD / 31.4 mi. | 93 | 238 | 39.1 | $26,838 | 10.5 | 0.2 | 0.0 | 9.3 | 0.0 | |
56256 / Madison / MN / 43 mi. | 90 | 1,218 | 7.4 | $32,279 | 0.9 | 0.1 | 0.2 | 0.0 | 0.2 | |
57238 / Goodwin / SD / 15.6 mi. | 90 | 190 | 47.4 | $35,357 | 3.1 | 2.1 | 0.2 | 0.0 | 0.2 | |
56220 / Canby / MN / 40.8 mi. | 81 | 1,400 | 5.8 | $30,667 | 1.6 | 0.8 | 0.1 | 0.3 | 0.2 | |
57259 / Revillo / SD / 27.2 mi. | 79 | 226 | 35.0 | $32,734 | 2.9 | 0.2 | 0.0 | 1.7 | 0.2 | |
57242 / Hazel / SD / 15.3 mi. | 76 | 146 | 52.1 | $31,833 | 1.2 | 0.2 | 0.5 | 0.5 | 0.0 | |
57263 / South Shore / SD / 14 mi. | 76 | 206 | 36.9 | $33,125 | 1.3 | 0.4 | 0.0 | 0.7 | 0.2 | |
56257 / Nassau / MN / 33 mi. | 73 | 259 | 28.2 | $25,662 | 0.9 | 0.4 | 0.0 | 0.0 | 0.5 | |
57249 / Lake Preston / SD / 36.6 mi. | 64 | 476 | 13.4 | $32,708 | 1.4 | 0.6 | 0.0 | 0.5 | 0.0 | |
57231 / De Smet / SD / 38.7 mi. | 59 | 793 | 7.4 | $30,845 | 1.9 | 0.4 | 0.1 | 0.8 | 0.1 | |
57255 / New Effington / SD / 63.6 mi. | 59 | 234 | 25.2 | $33,542 | 13.5 | 0.0 | 0.0 | 13.5 | 0.0 | |
57006 / Lake Campbell / SD / 41.6 mi. | 55 | 7,951 | 0.7 | $33,409 | 4.6 | 0.8 | 0.4 | 1.0 | 1.7 | |
57270 / Veblen / SD / 62.5 mi. | 46 | 260 | 17.7 | $21,167 | 18.8 | 1.5 | 0.0 | 15.3 | 0.2 | |
56232 / Dawson / MN / 48.2 mi. | 44 | 1,019 | 4.3 | $36,157 | 1.8 | 0.5 | 0.2 | 0.2 | 0.2 | |
57218 / Brandt / SD / 25.4 mi. | 44 | 138 | 31.9 | $33,472 | 1.1 | 0.0 | 0.3 | 0.0 | 0.0 | |
57269 / Twin Brooks / SD / 20.5 mi. | 43 | 156 | 27.6 | $35,729 | 1.5 | 1.0 | 0.0 | 0.2 | 0.0 | |
56211 / Beardsley / MN / 40.3 mi. | 42 | 281 | 14.9 | $30,119 | 0.9 | 0.4 | 0.0 | 0.2 | 0.3 | |
57217 / Crocker / SD / 26.8 mi. | 42 | 125 | 33.6 | $26,875 | 1.3 | 0.0 | 0.0 | 0.0 | 0.3 | |
57227 / Shady Beach / SD / 36.1 mi. | 42 | 122 | 34.4 | $35,833 | 1.9 | 0.0 | 0.0 | 0.6 | 0.9 | |
57258 / Raymond / SD / 36.6 mi. | 42 | 87 | 48.3 | $28,542 | 1.9 | 1.9 | 0.0 | 0.0 | 0.0 | |
57257 / Peever / SD / 38.7 mi. | 40 | 252 | 15.9 | $23,750 | 72.6 | 1.0 | 0.1 | 70.1 | 0.0 | |
57268 / Toronto / SD / 30.4 mi. | 40 | 184 | 21.7 | $27,344 | 2.5 | 0.2 | 0.2 | 0.0 | 0.0 | |
57271 / Vienna / SD / 24.3 mi. | 38 | 146 | 26.0 | $27,188 | 0.9 | 0.9 | 0.0 | 0.0 | 0.0 | |
57264 / Stockholm / SD / 19 mi. | 37 | 99 | 37.4 | $37,500 | 0.8 | 0.0 | 0.0 | 0.4 | 0.0 | |
57265 / Troy / SD / 15.6 mi. | 34 | 108 | 31.5 | $30,417 | 1.5 | 0.4 | 0.0 | 0.0 | 0.0 | |
57213 / Astoria / SD / 34.5 mi. | 32 | 203 | 15.8 | $32,955 | 2.6 | 1.0 | 0.0 | 0.2 | 0.4 | |
57214 / Badger / SD / 27.1 mi. | 32 | 67 | 47.8 | $30,278 | 0.6 | 0.0 | 0.0 | 0.0 | 0.6 | |
57272 / Wallace / SD / 17.7 mi. | 30 | 80 | 37.5 | $20,000 | 2.2 | 1.8 | 0.0 | 0.5 | 0.0 | |
57246 / Labolt / SD / 20.8 mi. | 29 | 81 | 35.8 | $48,125 | 1.8 | 0.0 | 0.0 | 1.8 | 0.0 | |
56212 / Bellingham / MN / 40 mi. | 27 | 280 | 9.6 | $30,455 | 0.4 | 0.1 | 0.1 | 0.0 | 0.1 | |
57236 / Garden City / SD / 20 mi. | 27 | 109 | 24.8 | $39,464 | 0.3 | 0.0 | 0.0 | 0.0 | 0.0 | |
57220 / Oakwood Lake / SD / 28.4 mi. | 25 | 329 | 7.6 | $42,159 | 3.2 | 2.8 | 0.0 | 0.0 | 0.2 | |
57224 / Claire City / SD / 62.9 mi. | 25 | 103 | 24.3 | $34,375 | 12.2 | 0.0 | 0.0 | 11.0 | 0.0 | |
File | sd_watertown_public_opinion | |||||||||
Time | 5/21/05 8:33 PM | |||||||||
Page | 692 | |||||||||
Member | 143850 |