Rapid City Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Rapid City Journal

Rapid City, South Dakota

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.0

2004

3.0

2003

2.9

2002

0.0

2001

3.1

2000

3.3

1999

3.3

1998

3.1

1997

6.9

1996

7.7

1995

Did not report

1994

Did not report

1993

3.2

1992

5.9

1991

2.9

1990

0.0

The latest year at peak is

1996

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Rapid City Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.0

20.4

2004

3.0

19.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Rapid City Journal

This newspaper's Newsroom Diversity Index is 15.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 117 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 29,696 ranks 345 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Rapid City Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.2

4,221

Black

0.6

1,192

Asian and Pacific Islander

0.6

1,146

Native-American

14.3

27,679

Other non-white

0.1

108

Multi-racial

1.9

3,739

Non-white

19.7

38,085

White

80.3

155,351

Total

193,436

Home county: Pennington

Race/ethnicity

% of population

Number of residents

Hispanic

2.6

2,341

Black

0.8

722

Asian and Pacific Islander

0.9

814

Native-American

7.7

6,773

Other non-white

0.1

Multi-racial

2.3

2,052

Non-white

14.4

12,768

White

85.6

75,797

Total

88,565

The home county of this newspaper is Pennington.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Rapid City Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

57701 / Rockerville / SD / 13.3 mi.

7,672

15,679

48.9

$30,905

21.7

3.5

1.2

13.0

1.2

57702 / Silver City / SD / 11.9 mi.

6,402

11,773

54.4

$47,403

6.5

1.4

0.4

2.7

0.6

57703 / Rapid City / SD / 12.3 mi.

1,581

3,898

40.6

$38,636

10.9

2.2

0.6

4.4

0.7

57783 / Spearfish / SD / 27.8 mi.

1,574

5,276

29.8

$30,202

5.2

1.7

0.3

1.9

0.5

57785 / Volunteer / SD / 12.5 mi.

1,246

3,767

33.1

$34,867

5.6

1.5

0.1

2.2

0.3

57747 / Minnekata / SD / 51.6 mi.

788

2,394

32.9

$30,304

11.3

1.7

0.3

6.4

0.4

57717 / Willet / SD / 35 mi.

751

2,593

29.0

$30,091

6.4

3.5

0.1

1.4

0.2

57730 / Sylvan Lake / SD / 31.5 mi.

729

2,074

35.1

$36,737

6.6

1.4

0.2

3.1

0.2

57718 / Black Hawk / SD / 5.6 mi.

727

1,739

41.8

$44,636

5.8

1.2

0.4

1.9

0.3

57719 / Box Elder / SD / 16.2 mi.

504

1,476

34.1

$32,619

16.6

3.0

2.0

5.0

1.8

82701 / Newcastle / WY / 49 mi.

453

1,965

23.1

$32,828

5.4

2.2

0.2

1.4

0.2

57501 / Wendt / SD / 141 mi.

431

6,206

6.9

$43,531

10.9

1.2

0.2

7.7

0.4

57732 / Roubaix / SD / 18.2 mi.

387

1,048

36.9

$32,327

5.1

2.0

0.0

1.7

0.3

57770 / Pine Ridge Reser / SD / 65.9 mi.

370

1,124

32.9

$20,796

94.6

1.6

0.1

91.6

0.1

57754 / Trojan / SD / 19 mi.

357

1,566

22.8

$31,268

5.1

2.3

0.2

1.5

0.2

57745 / Rochford / SD / 21.2 mi.

332

697

47.6

$36,154

9.4

6.2

0.0

1.7

0.2

57769 / Tilford / SD / 0.1 mi.

322

1,091

29.5

$41,488

4.5

1.0

0.3

1.4

0.2

57744 / Red Shirt / SD / 26.9 mi.

231

602

38.4

$35,380

16.6

1.3

0.4

12.7

0.2

57790 / Wall / SD / 55.5 mi.

213

441

48.3

$36,184

7.1

0.6

0.2

4.8

0.5

57735 / Lauzen / SD / 63.5 mi.

186

620

30.0

$30,063

7.1

1.8

0.0

3.2

0.1

57793 / Whitewood / SD / 18.8 mi.

177

610

29.0

$33,750

4.7

1.6

0.1

1.8

0.1

57567 / Plum Creek / SD / 80.9 mi.

173

628

27.5

$31,719

5.2

0.9

0.0

3.1

0.1

57625 / Standing Rock Re / SD / 110.3 mi.

156

1,220

12.8

$22,403

88.0

1.1

0.1

86.0

0.1

57760 / Newell / SD / 31.4 mi.

142

549

25.9

$25,875

3.8

1.0

0.0

1.4

0.1

57543 / Kadoka / SD / 91.8 mi.

140

373

37.5

$25,352

17.2

0.2

0.1

14.4

0.1

57551 / Vetal / SD / 102.8 mi.

139

839

16.6

$27,256

50.5

2.2

0.4

40.0

0.1

57555 / Pine Run / SD / 151.4 mi.

135

1,052

12.8

$22,737

80.7

1.8

0.1

76.3

0.0

82729 / Sundance / WY / 46.6 mi.

127

793

16.0

$39,688

3.0

0.6

0.0

1.2

0.2

57580 / Winner / SD / 173.6 mi.

122

1,889

6.5

$29,007

15.1

1.1

0.0

12.6

0.0

57751 / Keystone / SD / 18.6 mi.

117

288

40.6

$31,354

10.1

2.1

0.3

6.2

0.0

57761 / Viewfield / SD / 27.3 mi.

116

403

28.8

$34,911

5.2

0.6

0.0

3.7

0.1

69337 / Chadron / NE / 92.2 mi.

114

2,676

4.3

$29,308

8.7

2.7

1.0

3.3

0.4

57626 / Usta / SD / 80.5 mi.

112

398

28.1

$23,875

24.7

0.4

0.1

21.8

0.0

57559 / Van Metre / SD / 125.8 mi.

111

377

29.4

$30,966

5.0

0.4

0.0

2.9

0.1

57706 / Ellsworth AFB / SD / 15.8 mi.

1,184

7.9

$33,080

21.1

6.8

6.6

0.9

2.6

82716 / Weston / WY / 97.8 mi.

5,609

1.3

$42,385

6.8

4.0

0.2

1.0

0.5

57772 / Sharps Corner / SD / 81.2 mi.

321

21.5

$23,021

97.0

1.5

0.0

95.2

0.0

57752 / Kyle / SD / 67 mi.

520

12.7

$23,945

96.2

1.5

0.1

93.9

0.0

82718 / Gillette / WY / 98.5 mi.

5,488

1.1

$55,359

5.6

3.3

0.1

0.7

0.4

57763 / Oelrichs / SD / 68.2 mi.

133

45.1

$29,500

10.4

0.0

0.3

9.4

0.0

82730 / Upton / WY / 61.2 mi.

527

11.2

$34,875

5.1

2.1

0.0

0.8

0.2

57552 / Stamford / SD / 93.6 mi.

240

24.2

$28,333

1.2

0.0

0.7

0.0

57756 / Manderson / SD / 76 mi.

211

24.6

$13,466

98.3

1.2

0.0

95.9

0.0

82717 / Gillette / WY / 92.1 mi.

179.3

$6,136

2.6

0.0

57579 / White River / SD / 130 mi.

440

11.6

$24,353

55.5

1.9

0.0

50.7

0.2

57759 / Nemo / SD / 6.3 mi.

128

34.4

$37,708

19.1

2.4

0.4

15.4

0.4

69365 / Whiteclay / NE / 108 mi.

163.0

$46,250

22.6

0.0

22.6

0.0

57720 / Buffalo / SD / 82.1 mi.

279

15.1

$25,268

2.8

1.2

0.0

0.2

57577 / Wanblee / SD / 85.7 mi.

234

17.1

$13,750

91.7

0.4

0.0

90.4

0.0

57568 / Sweeney / SD / 155.9 mi.

335

11.3

$30,288

4.0

0.6

0.3

1.0

0.6

57764 / Oglala / SD / 73.9 mi.

355

10.4

$17,368

97.7

0.6

0.1

96.7

0.1

57532 / Orton / SD / 139 mi.

1,074

3.4

$41,637

8.2

0.5

0.2

5.7

0.3

57623 / Red Elm / SD / 93.8 mi.

295

11.9

$26,932

60.6

0.9

0.0

57.9

0.0

57788 / Vale / SD / 25.6 mi.

201

16.9

$33,500

4.9

2.1

0.6

1.3

0.4

57325 / Ola / SD / 190.3 mi.

1,177

2.8

$33,942

17.5

1.0

0.4

13.7

0.5

82720 / New Haven / WY / 69.2 mi.

383

8.6

$27,958

3.0

1.2

0.3

0.6

0.1

57638 / White Butte / SD / 123.3 mi.

883

3.6

$28,458

4.7

0.3

0.7

2.2

0.4

57725 / Farmingdale / SD / 25.2 mi.

52.5

$39,792

2.7

0.7

0.0

1.3

0.0

69360 / Rushville / NE / 106.9 mi.

631

5.1

$28,702

17.7

1.9

0.1

13.0

0.0

57722 / Kain / SD / 46.6 mi.

178

15.7

$29,853

19.7

2.2

0.0

16.0

0.0

57762 / Nisland / SD / 29.5 mi.

206

13.6

$23,929

8.5

2.5

0.0

4.7

0.4

57531 / Draper / SD / 136.6 mi.

104

26.0

$28,000

3.1

0.0

0.8

0.0

57748 / Red Scaffold / SD / 57.8 mi.

107

25.2

$20,789

63.5

1.7

0.0

61.7

0.0

57750 / Potato Creek / SD / 75.7 mi.

117

23.1

$29,464

50.2

1.6

0.0

44.6

0.3

82712 / Beulah / WY / 40.2 mi.

42.9

$29,519

7.3

0.0

6.6

0.0

57773 / Pringle / SD / 41.1 mi.

31.2

$41,875

5.7

0.5

0.0

2.1

0.0

57779 / Saint Onge / SD / 26.9 mi.

39.3

$25,658

1.9

0.6

0.0

57576 / Vivian / SD / 143.4 mi.

24.7

$26,705

1.9

1.4

0.0

0.5

0.0

57365 / Oacoma / SD / 187.3 mi.

206

7.8

$36,875

7.1

0.2

0.0

4.9

0.0

57339 / Fort Thompson / SD / 188.3 mi.

365

4.1

$7,941

95.5

0.5

0.1

94.0

0.0

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