Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Times and Democrat, Orangeburg | ||||||||||
Orangeburg, South Carolina | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 30.4 | |||||||||
2004 | 20.0 | |||||||||
2003 | 23.1 | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | 20.0 | |||||||||
1998 | 22.2 | |||||||||
1997 | 25.0 | |||||||||
1996 | 23.8 | |||||||||
1995 | 25.0 | |||||||||
1994 | 25.0 | |||||||||
1993 | 26.7 | |||||||||
1992 | 23.1 | |||||||||
1991 | 13.3 | |||||||||
1990 | 21.4 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Times and Democrat, Orangeburg | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 30.4 | 63.0 | 48 | |||||||
2004 | 20.0 | 62.8 | 32 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Times and Democrat, Orangeburg | ||||||||||
This newspaper's Newsroom Diversity Index is 48. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 93 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Santa Fe New Mexican, New Mexico, with a 41.5 percent non-white staff in a community that is 56.2 percent non-white. Its index is 74. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 17,947 ranks 525 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Times and Democrat, Orangeburg | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.0 | 1,167 | ||||||||
Black | 60.4 | 73,116 | ||||||||
Asian and Pacific Islander | 0.4 | 458 | ||||||||
Native-American | 0.4 | 468 | ||||||||
Other non-white | 0.1 | 97 | ||||||||
Multi-racial | 0.6 | 716 | ||||||||
Non-white | 62.8 | 76,022 | ||||||||
White | 37.2 | 44,984 | ||||||||
Total | 121,006 | |||||||||
Home county: Orangeburg | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.0 | 875 | ||||||||
Black | 60.6 | 55,507 | ||||||||
Asian and Pacific Islander | 0.5 | 408 | ||||||||
Native-American | 0.5 | 413 | ||||||||
Other non-white | 0.1 | 91 | ||||||||
Multi-racial | 0.6 | 567 | ||||||||
Non-white | 63.2 | 57,861 | ||||||||
White | 36.8 | 33,721 | ||||||||
Total | 91,582 | |||||||||
The home county of this newspaper is Orangeburg. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Times and Democrat, Orangeburg | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
29115 / Pecan Way Terrace / SC / 2.9 mi. | 6,433 | 11,905 | 54.0 | $27,382 | 73.9 | 1.1 | 71.5 | 0.3 | 0.4 | |
29118 / Orangeburg / SC / 4.7 mi. | 2,755 | 5,152 | 53.5 | $41,462 | 54.2 | 0.8 | 50.7 | 0.1 | 1.8 | |
29135 / Singleton / SC / 11.7 mi. | 872 | 3,668 | 23.8 | $30,695 | 59.2 | 1.7 | 56.6 | 0.2 | 0.1 | |
29003 / Midway / SC / 16.9 mi. | 740 | 2,652 | 27.9 | $24,046 | 56.6 | 0.6 | 55.1 | 0.1 | 0.2 | |
29018 / Bowman / SC / 11 mi. | 642 | 1,541 | 41.7 | $26,866 | 68.3 | 1.0 | 66.7 | 0.1 | 0.1 | |
29142 / Santee / SC / 19 mi. | 637 | 1,752 | 36.4 | $27,434 | 70.3 | 1.7 | 67.6 | 0.0 | 0.1 | |
29039 / Cordova / SC / 4.7 mi. | 622 | 1,353 | 46.0 | $34,864 | 47.6 | 1.0 | 45.6 | 0.4 | 0.1 | |
29059 / Holly Hill / SC / 23.9 mi. | 591 | 2,260 | 26.2 | $25,849 | 69.1 | 0.4 | 66.3 | 1.6 | 0.1 | |
29047 / Felderville / SC / 13.4 mi. | 552 | 1,568 | 35.2 | $24,216 | 52.5 | 1.3 | 50.5 | 0.1 | 0.0 | |
29042 / Denmark / SC / 20.6 mi. | 463 | 2,212 | 20.9 | $21,097 | 83.1 | 0.5 | 81.6 | 0.2 | 0.3 | |
29107 / Neeses / SC / 11.9 mi. | 436 | 1,218 | 35.8 | $30,027 | 34.5 | 0.8 | 30.3 | 1.9 | 0.2 | |
29112 / North / SC / 21.5 mi. | 410 | 1,836 | 22.3 | $27,917 | 49.9 | 0.3 | 47.8 | 0.6 | 0.2 | |
29163 / Vance / SC / 19.1 mi. | 381 | 768 | 49.6 | $23,895 | 78.8 | 1.3 | 76.9 | 0.4 | 0.0 | |
29038 / Cope / SC / 11 mi. | 340 | 945 | 36.0 | $35,313 | 34.8 | 0.5 | 33.2 | 0.2 | 0.2 | |
29048 / Eutawville / SC / 28.2 mi. | 322 | 1,847 | 17.4 | $28,224 | 64.9 | 1.0 | 62.5 | 0.8 | 0.1 | |
29030 / Lone Star / SC / 12.5 mi. | 320 | 808 | 39.6 | $33,472 | 47.8 | 0.6 | 46.6 | 0.1 | 0.2 | |
29113 / Norway / SC / 16.6 mi. | 285 | 584 | 48.8 | $26,750 | 55.1 | 0.8 | 51.2 | 0.5 | 0.1 | |
29471 / Reevesville / SC / 20.9 mi. | 214 | 606 | 35.3 | $34,741 | 51.5 | 0.8 | 49.9 | 0.3 | 0.1 | |
29133 / Rowesville / SC / 7.6 mi. | 181 | 401 | 45.1 | $29,375 | 54.8 | 0.6 | 54.1 | 0.1 | 0.0 | |
29146 / Springfield / SC / 25.2 mi. | 167 | 724 | 23.1 | $27,196 | 55.6 | 1.3 | 52.9 | 0.9 | 0.0 | |
29160 / Swansea / SC / 22.3 mi. | 163 | 2,667 | 6.1 | $35,609 | 26.5 | 1.1 | 23.6 | 0.5 | 0.3 | |
29477 / Saint George / SC / 22.9 mi. | 148 | 2,600 | 5.7 | $26,125 | 52.7 | 0.9 | 50.7 | 0.4 | 0.4 | |
29081 / Ehrhardt / SC / 26.6 mi. | 89 | 599 | 14.9 | $27,452 | 46.4 | 2.0 | 43.5 | 0.0 | 0.0 | |
29432 / Branchville / SC / 14.9 mi. | 80 | 1,131 | 7.1 | $29,929 | 43.2 | 0.9 | 41.2 | 0.1 | 0.0 | |
File | sc_the_times_and_democrat__orangeburg | |||||||||
Time | 5/19/05 8:04 PM | |||||||||
Page | 524 | |||||||||
Member | 143400 |