Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Post and Courier, Charleston | ||||||||||
Charleston, South Carolina | ||||||||||
Owner: Evening Post Publishing (S.C.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | 11.8 | |||||||||
2000 | 12.3 | |||||||||
1999 | 8.1 | |||||||||
1998 | 9.8 | |||||||||
1997 | 10.5 | |||||||||
1996 | 10.8 | |||||||||
1995 | 12.3 | |||||||||
1994 | 12.2 | |||||||||
1993 | 11.4 | |||||||||
1992 | 10.2 | |||||||||
1991 | 9.7 | |||||||||
1990 | 6.3 | |||||||||
The latest year at peak is | 2000 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Post and Courier, Charleston | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 35.9 | N/A | |||||||
2004 | N/A | 35.9 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Evening Post Publishing (S.C.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 19. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Post and Courier, Charleston | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 50 for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 95,588 ranks 109 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Post and Courier, Charleston | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.4 | 13,048 | ||||||||
Black | 30.5 | 166,181 | ||||||||
Asian and Pacific Islander | 1.4 | 7,418 | ||||||||
Native-American | 0.4 | 2,080 | ||||||||
Other non-white | 0.1 | 607 | ||||||||
Multi-racial | 1.1 | 6,219 | ||||||||
Non-white | 35.9 | 195,553 | ||||||||
White | 64.1 | 349,180 | ||||||||
Total | 544,733 | |||||||||
Home county: Charleston | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.4 | 7,434 | ||||||||
Black | 34.3 | 106,337 | ||||||||
Asian and Pacific Islander | 1.2 | 3,552 | ||||||||
Native-American | 0.2 | 712 | ||||||||
Other non-white | 0.1 | 339 | ||||||||
Multi-racial | 1.0 | 3,053 | ||||||||
Non-white | 39.2 | 121,427 | ||||||||
White | 60.8 | 188,542 | ||||||||
Total | 309,969 | |||||||||
The home county of this newspaper is Charleston. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Post and Courier, Charleston | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
29464 / Mount Pleasant / SC / 5.8 mi. | 11,842 | 16,098 | 73.6 | $57,014 | 13.1 | 1.3 | 9.7 | 0.2 | 1.1 | |
29407 / Saint Andrews / SC / 3.4 mi. | 7,379 | 16,142 | 45.7 | $37,436 | 35.0 | 1.6 | 30.6 | 0.2 | 1.7 | |
29412 / James Island / SC / 4.3 mi. | 6,760 | 13,338 | 50.7 | $45,762 | 22.7 | 1.2 | 19.8 | 0.2 | 0.7 | |
29483 / Summerville / SC / 20 mi. | 6,716 | 17,382 | 38.6 | $40,926 | 24.9 | 2.0 | 20.0 | 0.7 | 0.8 | |
29403 / Charleston / SC / 0 mi. | 5,437 | 9,309 | 58.4 | $17,843 | 71.7 | 1.5 | 68.5 | 0.1 | 0.7 | |
29445 / Goose Creek / SC / 13.2 mi. | 5,436 | 15,974 | 34.0 | $43,629 | 29.3 | 4.1 | 18.4 | 0.5 | 4.0 | |
29406 / North Charleston / SC / 8.7 mi. | 5,311 | 14,881 | 35.7 | $32,127 | 38.8 | 4.9 | 29.9 | 0.5 | 1.8 | |
29485 / Summerville / SC / 17 mi. | 4,730 | 10,321 | 45.8 | $50,861 | 18.0 | 1.9 | 13.5 | 0.3 | 1.1 | |
29414 / Charleston / SC / 5.9 mi. | 4,563 | 9,615 | 47.5 | $48,251 | 24.3 | 1.6 | 19.6 | 0.2 | 1.7 | |
29405 / Pinehaven / SC / 4.4 mi. | 3,878 | 10,881 | 35.6 | $23,200 | 72.1 | 2.5 | 67.4 | 0.3 | 0.8 | |
29461 / Moncks Corner / SC / 22.8 mi. | 3,702 | 8,809 | 42.0 | $35,827 | 35.3 | 2.2 | 30.9 | 0.7 | 0.4 | |
29455 / Seabrook Island / SC / 10.4 mi. | 3,667 | 5,353 | 68.5 | $40,175 | 40.1 | 5.6 | 32.7 | 0.4 | 0.5 | |
29418 / North Charleston / SC / 8.4 mi. | 3,136 | 8,796 | 35.7 | $35,424 | 48.3 | 3.4 | 39.6 | 0.3 | 3.0 | |
29401 / Charleston / SC / 1.4 mi. | 2,856 | 4,691 | 60.9 | $36,671 | 12.1 | 1.2 | 9.4 | 0.1 | 0.8 | |
29420 / North Charleston / SC / 11.4 mi. | 2,294 | 5,010 | 45.8 | $46,366 | 47.7 | 4.5 | 38.0 | 0.4 | 2.9 | |
29456 / Ladson / SC / 16.4 mi. | 1,894 | 6,129 | 30.9 | $43,305 | 27.7 | 2.9 | 20.0 | 0.8 | 2.1 | |
29451 / Isle of Palms / SC / 9.6 mi. | 1,444 | 1,951 | 74.0 | $75,847 | 2.7 | 1.2 | 0.4 | 0.1 | 0.5 | |
29466 / Mount Pleasant / SC / 4.7 mi. | 1,182 | 4,635 | 25.5 | $67,492 | 22.2 | 1.6 | 18.6 | 0.1 | 1.3 | |
29479 / Saint Stephen / SC / 39.1 mi. | 993 | 2,539 | 39.1 | $27,602 | 65.0 | 1.2 | 62.7 | 0.2 | 0.1 | |
29449 / Yonges Island / SC / 17.8 mi. | 937 | 2,630 | 35.6 | $32,958 | 63.1 | 2.2 | 60.1 | 0.2 | 0.2 | |
29477 / Saint George / SC / 42.2 mi. | 716 | 2,600 | 27.5 | $26,125 | 52.7 | 0.9 | 50.7 | 0.4 | 0.4 | |
29472 / Ridgeville / SC / 27.5 mi. | 665 | 2,580 | 25.8 | $33,367 | 53.9 | 1.1 | 49.2 | 2.5 | 0.2 | |
29492 / Wando / SC / 10.5 mi. | 550 | 729 | 75.4 | $66,042 | 41.8 | 0.7 | 40.2 | 0.1 | 0.5 | |
29470 / Ravenel / SC / 14.8 mi. | 526 | 1,459 | 36.1 | $34,070 | 44.5 | 1.6 | 42.2 | 0.2 | 0.0 | |
29431 / Bonneau / SC / 33.5 mi. | 497 | 2,097 | 23.7 | $39,214 | 15.2 | 1.3 | 13.0 | 0.3 | 0.1 | |
29482 / Sullivans Island / SC / 6.4 mi. | 479 | 797 | 60.1 | $72,955 | 2.1 | 0.8 | 0.6 | 0.1 | 0.2 | |
29438 / Edisto Island / SC / 24.6 mi. | 425 | 989 | 43.0 | $34,688 | 40.6 | 1.4 | 38.4 | 0.2 | 0.1 | |
29439 / Folly Beach / SC / 9 mi. | 418 | 961 | 43.5 | $46,492 | 4.4 | 1.5 | 0.7 | 0.5 | 0.2 | |
29448 / Harleyville / SC / 42.2 mi. | 366 | 928 | 39.4 | $29,577 | 46.8 | 0.5 | 44.6 | 0.8 | 0.1 | |
29436 / Cross / SC / 35.1 mi. | 296 | 1,639 | 18.1 | $26,859 | 64.7 | 1.2 | 62.2 | 0.6 | 0.1 | |
29429 / Awendaw / SC / 17.5 mi. | 292 | 958 | 30.5 | $31,731 | 62.4 | 1.0 | 60.4 | 0.2 | 0.3 | |
29437 / Dorchester / SC / 32.1 mi. | 285 | 778 | 36.6 | $35,393 | 49.9 | 0.2 | 48.1 | 0.4 | 0.1 | |
29487 / Wadmalaw Island / SC / 16 mi. | 262 | 960 | 27.3 | $31,653 | 65.3 | 4.1 | 60.6 | 0.1 | 0.1 | |
29458 / McClellanville / SC / 32.4 mi. | 224 | 1,062 | 21.1 | $28,938 | 70.7 | 0.9 | 68.8 | 0.1 | 0.1 | |
29426 / Osborn / SC / 23.1 mi. | 222 | 676 | 32.8 | $27,400 | 69.7 | 0.8 | 68.2 | 0.1 | 0.1 | |
29404 / North Charleston / SC / 8.9 mi. | 190 | 1,208 | 15.7 | $34,736 | 27.9 | 6.6 | 16.1 | 0.7 | 1.6 | |
29450 / Huger / SC / 16.7 mi. | 173 | 982 | 17.6 | $34,535 | 75.0 | 0.9 | 73.1 | 0.3 | 0.3 | |
29468 / Pineville / SC / 40.3 mi. | 137 | 872 | 15.7 | $21,500 | 84.7 | 0.7 | 83.6 | 0.0 | 0.0 | |
File | sc_the_post_and_courier__charleston | |||||||||
Time | 5/17/05 5:19 PM | |||||||||
Page | 109 | |||||||||
Member | 143100 |