Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Island Packet, Hilton Head Island | ||||||||||
Hilton Head Island, South Carolina | ||||||||||
Owner: McClatchy Co. (Calif.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 6.1 | |||||||||
2004 | 6.9 | |||||||||
2003 | 7.7 | |||||||||
2002 | 8.7 | |||||||||
2001 | 0.0 | |||||||||
2000 | 8.3 | |||||||||
1999 | 3.7 | |||||||||
1998 | 13.6 | |||||||||
1997 | 10.0 | |||||||||
1996 | 19.0 | |||||||||
1995 | 9.5 | |||||||||
1994 | 10.5 | |||||||||
1993 | 4.5 | |||||||||
1992 | 4.8 | |||||||||
1991 | 4.4 | |||||||||
1990 | 4.4 | |||||||||
The latest year at peak is | 1996 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Island Packet, Hilton Head Island | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 6.1 | 24.3 | 25 | |||||||
2004 | 6.9 | 26.1 | 26 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, McClatchy Co. (Calif.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 71. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Island Packet, Hilton Head Island | ||||||||||
This newspaper's Newsroom Diversity Index is 25. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 140 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 18,416 ranks 518 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Island Packet, Hilton Head Island | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 8.1 | 5,254 | ||||||||
Black | 16.7 | 10,815 | ||||||||
Asian and Pacific Islander | 0.5 | 298 | ||||||||
Native-American | 0.2 | 105 | ||||||||
Other non-white | 0.1 | 30 | ||||||||
Multi-racial | 0.6 | 401 | ||||||||
Non-white | 26.1 | 16,903 | ||||||||
White | 73.9 | 47,955 | ||||||||
Total | 64,858 | |||||||||
Home county: Beaufort | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.8 | 8,208 | ||||||||
Black | 23.7 | 28,654 | ||||||||
Asian and Pacific Islander | 0.8 | 988 | ||||||||
Native-American | 0.2 | 288 | ||||||||
Other non-white | 0.1 | 84 | ||||||||
Multi-racial | 1.0 | 1,238 | ||||||||
Non-white | 32.6 | 39,460 | ||||||||
White | 67.4 | 81,477 | ||||||||
Total | 120,937 | |||||||||
The home county of this newspaper is Beaufort. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Island Packet, Hilton Head Island | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
29928 / Hilton Head Island / SC / 0.1 mi. | 7,904 | 7,798 | 101.4 | $62,351 | 14.5 | 9.8 | 3.3 | 0.1 | 0.5 | |
29926 / Hilton Head Island / SC / 4.8 mi. | 4,742 | 7,621 | 62.2 | $59,917 | 24.9 | 11.9 | 11.9 | 0.1 | 0.5 | |
29910 / Spring Island / SC / 9 mi. | 3,034 | 7,198 | 42.2 | $54,017 | 19.0 | 5.2 | 12.5 | 0.2 | 0.4 | |
29927 / Purysburgh / SC / 18.9 mi. | 273 | 2,301 | 11.9 | $33,695 | 63.1 | 11.4 | 50.1 | 0.3 | 0.9 | |
29936 / Switzerland / SC / 24.2 mi. | 222 | 3,710 | 6.0 | $30,240 | 56.2 | 3.8 | 51.2 | 0.3 | 0.3 | |
29902 / Parris Island / SC / 17.4 mi. | 78 | 9,098 | 0.9 | $43,066 | 30.6 | 5.1 | 22.4 | 0.3 | 1.3 | |
29906 / Burton / SC / 18 mi. | 52 | 6,584 | 0.8 | $37,975 | 43.0 | 6.4 | 33.2 | 0.5 | 1.2 | |
29918 / Nixville / SC / 46.3 mi. | 37 | 1,831 | 2.0 | $23,679 | 74.2 | 6.1 | 67.5 | 0.2 | 0.1 | |
File | sc_the_island_packet__hilton_head_island | |||||||||
Time | 5/21/05 11:46 AM | |||||||||
Page | 517 | |||||||||
Member | 143360 |