Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Index-Journal, Greenwood
Greenwood, South Carolina
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 Did not report
2003 14.3
2002 13.3
2001 6.3
2000 0.0
1999 20.0
1998 16.7
1997 16.7
1996 0.0
1995 0.0
1994 Did not report
1993 Did not report
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 1999
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Index-Journal, Greenwood
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 36.6 N/A
2004 N/A 36.6 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Index-Journal, Greenwood
This paper
Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 14,132 ranks 642 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Index-Journal, Greenwood
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 2.2 2,202
Black 33.1 33,915
Asian and Pacific Islander 0.6 560
Native-American 0.1 133
Other non-white 0.1 74
Multi-racial 0.5 555
  Non-white 36.6 37,439
White 63.4 64,978
Total 102,417
Home county:  Greenwood
Race/ethnicity % of population Number of residents
Hispanic 2.9 1,902
Black 31.5 20,893
Asian and Pacific Islander 0.7 471
Native-American 0.1 95
Other non-white 0.1 40
Multi-racial 0.6 381
  Non-white 35.9 23,782
White 64.1 42,489
Total 66,271
The home county of this newspaper is Greenwood.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Index-Journal, Greenwood
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
29646 / Greenwood / SC / 0.4 mi. 4,603 10,755 42.8 $31,135 48.6 5.1 42.4 0.1 0.4
29649 / Greenwood / SC / 2 mi. 3,885 9,027 43.0 $38,409 26.4 1.8 22.3 0.2 1.6
29620 / Abbeville / SC / 12 mi. 1,511 5,314 28.4 $32,584 36.2 0.6 34.7 0.1 0.3
29666 / Ninety Six / SC / 7.5 mi. 1,253 2,577 48.6 $36,208 20.9 0.5 19.8 0.1 0.1
29835 / Willington / SC / 19.3 mi. 722 2,508 28.8 $32,151 56.6 0.7 54.9 0.1 0.3
29653 / Hodges / SC / 7.1 mi. 529 1,730 30.6 $36,500 32.6 0.5 31.0 0.1 0.1
29692 / Ware Shoals / SC / 13.8 mi. 515 2,027 25.4 $28,145 17.0 0.9 15.0 0.0 0.3
29138 / Saluda / SC / 23.8 mi. 254 3,607 7.0 $35,780 44.6 10.6 33.3 0.2 0.1
29384 / Waterloo / SC / 10.1 mi. 194 1,789 10.8 $33,345 16.9 0.9 15.4 0.1 0.1
29628 / Calhoun Falls / SC / 23.9 mi. 145 1,305 11.1 $27,843 48.8 1.8 45.7 0.1 0.2
29819 / Promised Land / SC / 6.6 mi. 143 501 28.5 $40,403 36.7 0.9 34.5 0.2 0.3
29332 / Cross Hill / SC / 11 mi. 109 1,023 10.7 $34,961 32.9 0.4 31.0 0.5 0.1
29638 / Shoals Junction / SC / 13.4 mi. 79 1,217 6.5 $35,294 23.5 0.8 22.0 0.1 0.1
29845 / Plum Branch / SC / 24.4 mi. 58 478 12.1 $21,838 66.2 1.2 64.5 0.2 0.2
29848 / Troy / SC / 15.9 mi. 58 360 16.1 $35,500 33.4 0.0 32.2 0.3 0.0
29037 / Chappells / SC / 17.2 mi. 42 354 11.9 $38,438 21.3 1.0 20.2 0.0 0.0
29639 / Due West / SC / 15.3 mi. 40 459 8.7 $35,197 26.8 1.5 23.7 0.1 0.7
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