The Herald, Rock Hill... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Herald, Rock Hill

Rock Hill, South Carolina

Owner: McClatchy Co. (Calif.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

10.5

2003

17.5

2002

15.0

2001

10.0

2000

8.9

1999

9.5

1998

13.0

1997

11.9

1996

15.0

1995

13.0

1994

11.1

1993

5.1

1992

2.2

1991

2.4

1990

0.0

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Herald, Rock Hill

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

27.2

N/A

2004

10.5

27.2

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, McClatchy Co. (Calif.),

has a companywide, circulation-weighted Diversity Index of 71.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Herald, Rock Hill

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 30,911 ranks 329 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Herald, Rock Hill

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.8

3,433

Black

23.1

44,185

Asian and Pacific Islander

0.7

1,415

Native-American

0.8

1,456

Other non-white

0.1

117

Multi-racial

0.8

1,458

Non-white

27.2

52,064

White

72.8

139,183

Total

191,247

Home county: York

Race/ethnicity

% of population

Number of residents

Hispanic

2.0

3,220

Black

19.1

31,380

Asian and Pacific Islander

0.9

1,481

Native-American

0.8

1,359

Other non-white

0.1

110

Multi-racial

0.8

1,327

Non-white

23.6

38,877

White

76.4

125,737

Total

164,614

The home county of this newspaper is York.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Herald, Rock Hill

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

29730 / Rock Hill / SC / 0 mi.

9,185

16,752

54.8

$36,423

41.8

2.0

36.5

1.7

0.7

29732 / Rock Hill / SC / 6.5 mi.

7,243

15,075

48.0

$50,107

18.0

2.3

12.8

0.5

1.5

29745 / York / SC / 13.3 mi.

3,463

8,069

42.9

$39,214

22.8

2.8

18.1

0.7

0.4

29706 / Chester / SC / 18.4 mi.

2,648

8,011

33.1

$31,880

45.3

0.7

43.5

0.2

0.3

29715 / Fort Mill / SC / 10.1 mi.

2,638

7,679

34.4

$45,054

11.9

1.6

8.6

0.3

0.6

29710 / Clover / SC / 19.5 mi.

1,815

8,463

21.4

$46,717

13.1

1.3

9.7

0.5

0.8

29055 / Great Falls / SC / 22.4 mi.

806

1,919

42.0

$29,435

35.8

0.7

34.2

0.1

0.2

29720 / Lancaster / SC / 19.8 mi.

589

16,940

3.5

$33,919

32.1

1.9

29.0

0.2

0.3

29704 / Catawba / SC / 6.4 mi.

565

1,021

55.3

$46,844

19.8

1.1

15.2

1.4

0.6

29729 / Richburg / SC / 15.7 mi.

540

731

73.9

$36,731

32.6

1.1

29.4

0.5

0.9

29742 / Sharon / SC / 20.3 mi.

423

659

64.2

$35,352

27.2

0.9

24.6

0.5

0.2

29712 / Edgemoor / SC / 7 mi.

382

855

44.7

$42,857

24.4

1.5

21.7

0.7

0.0

29708 / Fort Mill / SC / 11.6 mi.

335

3,821

8.8

$71,335

6.2

1.1

2.4

0.2

1.6

29726 / Mc Connells / SC / 11.3 mi.

307

580

52.9

$42,083

26.9

1.3

24.5

0.2

0.0

29717 / Hickory Grove / SC / 24.3 mi.

221

449

49.2

$43,462

18.0

1.2

16.1

0.2

0.1

29714 / Fort Lawn / SC / 14.2 mi.

211

1,050

20.1

$35,636

33.0

0.8

30.7

0.7

0.1

28210 / Charlotte / NC / 19 mi.

18,493

0.5

$52,286

24.6

8.4

10.8

0.3

3.9

29180 / Winnsboro / SC / 33.6 mi.

5,521

0.9

$28,617

60.2

1.2

58.2

0.1

0.2

28134 / Pineville / NC / 15.4 mi.

2,834

1.6

$47,091

28.6

6.9

16.9

0.4

2.8

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