Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Greenville News
Greenville, South Carolina
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	19.1
2004	20.0
2003	14.9
2002	14.7
2001	18.6
2000	18.4
1999	20.4
1998	15.5
1997	15.8
1996	11.5
1995	8.8
1994	5.6
1993	7.4
1992	5.7
1991	Did not report
1990	Did not report
The latest year at peak is	1999
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Greenville News
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	19.1	22.8	84
2004	20.0	22.8	88
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Greenville News
This newspaper's Newsroom Diversity Index is 84.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 18 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 86,573 ranks 123 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Greenville News
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.1	20,827
Black	17.7	120,480
Asian and Pacific Islander	1.1	7,269
Native-American	0.2	1,159
Other non-white	0.1	524
Multi-racial	0.8	5,464
Non-white	22.8	155,723
White	77.2	526,998
Total		682,721
	Home county:  Greenville
Race/ethnicity	% of population	Number of residents
Hispanic	3.8	14,283
Black	18.2	69,042
Asian and Pacific Islander	1.4	5,305
Native-American	0.2	611
Other non-white	0.1	337
Multi-racial	0.9	3,375
Non-white	24.5	92,953
White	75.5	286,663
Total		379,616
The home county of this newspaper is Greenville.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Greenville News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
29615 / Greenville / SC / 6.2 mi.	6,405	14,308	44.8	$46,950	17.5	5.0	8.5	0.1	2.9
29607 / Greenville / SC / 4.8 mi.	5,228	12,160	43.0	$37,954	37.7	3.2	31.8	0.1	1.6
29605 / Greenville / SC / 5.1 mi.	5,030	12,950	38.8	$33,110	49.4	2.3	45.8	0.2	0.3
29681 / Simpsonville / SC / 10.9 mi.	4,757	10,859	43.8	$63,643	13.7	2.4	8.8	0.2	1.5
29650 / Greer / SC / 8.9 mi.	4,022	8,969	44.8	$58,279	15.2	3.8	6.4	0.1	3.9
29687 / Taylors / SC / 10.4 mi.	3,948	13,904	28.4	$42,966	19.6	3.6	12.9	0.2	1.8
29651 / Greer / SC / 12.1 mi.	3,935	12,775	30.8	$39,313	16.4	4.2	10.7	0.1	0.6
29609 / Greenville / SC / 4.7 mi.	3,836	11,309	33.9	$36,394	20.0	4.2	13.0	0.1	1.8
29611 / Greenville / SC / 3.4 mi.	3,450	11,072	31.2	$28,112	38.7	6.5	30.5	0.2	0.3
29640 / Easley / SC / 10.2 mi.	3,295	11,474	28.7	$36,500	11.4	2.1	8.0	0.2	0.2
29617 / Greenville / SC / 5.4 mi.	3,210	9,433	34.0	$32,252	24.1	10.5	11.0	0.2	1.3
29601 / Greenville / SC / 0 mi.	2,574	4,548	56.6	$25,340	56.1	2.1	52.4	0.1	0.7
29642 / Easley / SC / 9.5 mi.	2,530	9,197	27.5	$48,769	7.8	1.6	4.9	0.2	0.5
29673 / Piedmont / SC / 9.8 mi.	2,342	8,076	29.0	$40,936	18.1	1.5	15.1	0.2	0.5
29690 / Travelers Rest / SC / 15.3 mi.	2,168	6,342	34.2	$38,150	12.7	1.8	9.4	0.3	0.5
29662 / Mauldin / SC / 7.3 mi.	2,165	5,397	40.1	$51,814	29.2	2.9	22.5	0.2	2.3
29680 / Simpsonville / SC / 12.6 mi.	2,160	6,896	31.3	$54,233	20.9	3.0	15.4	0.1	1.1
29360 / Laurens / SC / 31.7 mi.	2,040	8,485	24.0	$33,075	36.2	2.9	32.4	0.2	0.2
29671 / Pickens / SC / 18.5 mi.	2,026	7,026	28.8	$35,352	6.1	1.3	3.9	0.1	0.2
29631 / Clemson / SC / 26.6 mi.	1,441	4,975	29.0	$26,638	19.2	1.6	11.2	0.1	5.3
29325 / Clinton / SC / 40.8 mi.	1,419	5,686	25.0	$30,568	34.2	0.8	32.4	0.2	0.3
29672 / Seneca / SC / 33.8 mi.	1,419	3,933	36.1	$47,201	7.2	1.4	4.2	0.2	1.0
29621 / Anderson / SC / 24.4 mi.	1,266	12,692	10.0	$42,027	20.8	1.2	17.7	0.2	0.9
29644 / Fountain Inn / SC / 17.6 mi.	1,224	5,965	20.5	$41,593	19.6	1.8	16.7	0.2	0.2
29678 / Seneca / SC / 31.9 mi.	1,171	7,790	15.0