Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Aiken Standard | ||||||||||
Aiken, South Carolina | ||||||||||
Owner: Evening Post Publishing (S.C.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 6.3 | |||||||||
2004 | 5.3 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 5.9 | |||||||||
1999 | 0.0 | |||||||||
1998 | 11.8 | |||||||||
1997 | 12.5 | |||||||||
1996 | 11.8 | |||||||||
1995 | 5.6 | |||||||||
1994 | 11.8 | |||||||||
1993 | 10.0 | |||||||||
1992 | 9.5 | |||||||||
1991 | 9.5 | |||||||||
1990 | 5.0 | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Aiken Standard | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 6.3 | 30.4 | 21 | |||||||
2004 | 5.3 | 32.5 | 16 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Evening Post Publishing (S.C.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 19. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Aiken Standard | ||||||||||
This newspaper's Newsroom Diversity Index is 21. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 146 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 15,051 ranks 609 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Aiken Standard | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.0 | 1,714 | ||||||||
Black | 28.4 | 24,361 | ||||||||
Asian and Pacific Islander | 0.6 | 547 | ||||||||
Native-American | 0.4 | 311 | ||||||||
Other non-white | 0.1 | 56 | ||||||||
Multi-racial | 1.0 | 869 | ||||||||
Non-white | 32.5 | 27,858 | ||||||||
White | 67.5 | 57,936 | ||||||||
Total | 85,794 | |||||||||
Home county: Aiken | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.1 | 3,025 | ||||||||
Black | 25.4 | 36,254 | ||||||||
Asian and Pacific Islander | 0.7 | 924 | ||||||||
Native-American | 0.4 | 525 | ||||||||
Other non-white | 0.1 | 95 | ||||||||
Multi-racial | 1.0 | 1,400 | ||||||||
Non-white | 29.6 | 42,223 | ||||||||
White | 70.4 | 100,329 | ||||||||
Total | 142,552 | |||||||||
The home county of this newspaper is Aiken. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Aiken Standard | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
29803 / Aiken / SC / 3.7 mi. | 5,175 | 11,911 | 43.4 | $52,766 | 19.6 | 2.0 | 15.0 | 0.3 | 1.3 | |
29801 / Aiken / SC / 0.7 mi. | 4,916 | 10,025 | 49.0 | $31,661 | 47.0 | 1.6 | 43.6 | 0.2 | 0.3 | |
29164 / Wagener / SC / 16.7 mi. | 758 | 1,598 | 47.4 | $30,232 | 35.6 | 2.3 | 31.8 | 0.7 | 0.2 | |
29829 / Graniteville / SC / 5.7 mi. | 693 | 2,678 | 25.9 | $34,757 | 31.0 | 2.1 | 26.8 | 0.6 | 0.3 | |
29841 / North Augusta / SC / 11.8 mi. | 546 | 12,435 | 4.4 | $39,211 | 27.0 | 2.8 | 22.0 | 0.3 | 0.9 | |
29805 / Aiken / SC / 9.9 mi. | 474 | 1,818 | 26.1 | $40,641 | 19.8 | 0.9 | 17.4 | 0.4 | 0.3 | |
29809 / New Ellenton / SC / 9.6 mi. | 451 | 1,005 | 44.9 | $38,237 | 34.1 | 2.1 | 30.1 | 0.4 | 0.4 | |
29851 / Warrenville / SC / 6.1 mi. | 280 | 2,702 | 10.4 | $28,699 | 13.3 | 1.3 | 9.9 | 0.5 | 0.4 | |
29831 / Savannah River Plant / SC / 14.7 mi. | 261 | 1,689 | 15.5 | $35,872 | 26.7 | 1.9 | 23.0 | 0.7 | 0.3 | |
29129 / Ridge Spring / SC / 11.8 mi. | 254 | 1,037 | 24.5 | $29,261 | 55.7 | 3.9 | 50.2 | 0.5 | 0.3 | |
29856 / Windsor / SC / 11.7 mi. | 174 | 902 | 19.3 | $31,366 | 24.1 | 7.2 | 14.6 | 0.9 | 0.2 | |
29834 / Langley / SC / 7.4 mi. | 153 | 446 | 34.3 | $21,546 | 7.8 | 0.8 | 3.9 | 1.1 | 0.9 | |
29842 / North Augusta / SC / 13.1 mi. | 135 | 2,473 | 5.5 | $35,307 | 42.5 | 2.9 | 38.3 | 0.4 | 0.2 | |
29137 / Salley / SC / 23.5 mi. | 130 | 1,075 | 12.1 | $27,386 | 43.1 | 0.7 | 40.8 | 0.8 | 0.2 | |
29847 / Trenton / SC / 8.9 mi. | 124 | 1,363 | 9.1 | $35,487 | 52.8 | 3.0 | 48.3 | 0.4 | 0.0 | |
29832 / Johnston / SC / 18.1 mi. | 114 | 2,118 | 5.4 | $28,636 | 58.1 | 2.5 | 54.6 | 0.2 | 0.2 | |
29828 / Gloverville / SC / 6.2 mi. | 96 | 469 | 20.5 | $19,440 | 17.1 | 0.4 | 15.5 | 0.1 | 0.0 | |
29853 / Williston / SC / 19.1 mi. | 92 | 2,629 | 3.5 | $28,229 | 43.0 | 1.0 | 40.3 | 0.5 | 0.1 | |
29822 / Clearwater / SC / 10.1 mi. | 61 | 204 | 29.9 | $21,250 | 35.8 | 1.4 | 30.7 | 1.8 | 0.4 | |
29816 / Bath / SC / 8.7 mi. | 47 | 433 | 10.9 | $24,250 | 20.2 | 0.5 | 18.2 | 0.4 | 0.6 | |
29105 / Watsonia / SC / 15.4 mi. | 33 | 435 | 7.6 | $32,108 | 43.9 | 2.4 | 39.8 | 0.4 | 0.0 | |
29860 / North Augusta / SC / 13.5 mi. | 21 | 3,842 | 0.5 | $52,720 | 17.9 | 0.9 | 15.6 | 0.2 | 0.6 | |
File | sc_aiken_standard | |||||||||
Time | 5/21/05 5:31 PM | |||||||||
Page | 608 | |||||||||
Member | 143060 |