The Scranton Times and The Tribune... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Scranton Times and The Tribune

Scranton, Pennsylvania

Owner: Times-Shamrock (Pa.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

2.9

2003

4.6

2002

1.5

2001

0.0

2000

0.0

1999

0.0

1998

Did not report

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Scranton Times and The Tribune

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

4.0

2004

2.9

4.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Times-Shamrock (Pa.),

has a companywide, circulation-weighted Diversity Index of 0.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Scranton Times and The Tribune

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 123 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 32,745 ranks 312 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Scranton Times and The Tribune

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

4,005

Black

1.3

3,690

Asian and Pacific Islander

0.7

1,922

Native-American

0.1

261

Other non-white

0.1

218

Multi-racial

0.6

1,599

Non-white

4.0

11,695

White

96.0

280,766

Total

292,461

Home county: Lackawanna

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

2,958

Black

1.3

2,662

Asian and Pacific Islander

0.8

1,600

Native-American

0.1

163

Other non-white

0.1

187

Multi-racial

0.6

1,165

Non-white

4.1

8,735

White

95.9

204,560

Total

213,295

The home county of this newspaper is Lackawanna.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Scranton Times and The Tribune

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

18505 / Scranton / PA / 2.7 mi.

5,844

8,859

66.0

$29,913

7.7

3.0

2.9

0.1

0.9

18512 / Scranton / PA / 3.7 mi.

4,759

5,547

85.8

$31,906

1.6

0.8

0.2

0.0

0.2

18503 / Scranton / PA / 0 mi.

4,587

476

963.7

$11,341

13.2

3.0

8.3

0.2

0.9

18504 / Scranton / PA / 1.5 mi.

4,465

9,403

47.5

$29,464

2.9

1.1

0.7

0.1

0.5

18411 / Clarks Summit / PA / 5.1 mi.

4,041

8,190

49.3

$52,730

3.2

0.9

0.4

0.1

1.6

18508 / Scranton / PA / 2.6 mi.

3,026

4,894

61.8

$28,673

8.4

3.7

2.4

0.1

0.8

18407 / Carbondale / PA / 14.2 mi.

2,870

6,022

47.7

$29,870

2.1

1.1

0.2

18509 / Scranton / PA / 1.7 mi.

2,591

5,491

47.2

$30,668

6.6

1.9

3.0

0.2

0.8

18447 / Olyphant / PA / 5.3 mi.

2,521

4,158

60.6

$35,931

1.7

0.5

0.4

0.0

0.4

18444 / Moscow / PA / 7.7 mi.

2,358

4,586

51.4

$43,766

1.7

0.6

0.5

0.1

0.3

18518 / Old Forge / PA / 4.7 mi.

2,034

3,746

54.3

$35,090

1.2

0.3

0.2

0.0

0.4

18510 / Scranton / PA / 1.4 mi.

1,784

4,947

36.1

$28,836

13.3

3.6

5.2

0.1

2.8

18519 / Dickson City / PA / 4.2 mi.

1,700

2,311

73.6

$31,146

1.8

1.0

0.3

0.1

0.2

18403 / Archbald / PA / 9.6 mi.

1,638

2,558

64.0

$41,046

1.8

0.4

0.3

0.2

18433 / Jermyn / PA / 11 mi.

1,371

2,576

53.2

$34,803

1.9

0.4

0.9

0.1

0.3

18507 / Moosic / PA / 4.1 mi.

1,363

2,036

66.9

$39,085

1.6

0.6

0.3

0.0

0.5

18452 / Peckville / PA / 6.3 mi.

1,274

2,135

59.7

$35,676

2.2

0.8

0.2

0.0

0.5

18517 / Taylor / PA / 2.8 mi.

1,163

2,170

53.6

$34,068

1.6

0.5

0.2

0.1

0.7

18436 / Lake Ariel / PA / 12.9 mi.

1,085

4,561

23.8

$37,332

3.8

1.5

1.1

0.1

0.3

18434 / Jessup / PA / 7.1 mi.

1,012

1,828

55.4

$29,329

1.3

0.3

0.0

0.3

18471 / Waverly / PA / 8.2 mi.

893

247

361.5

$64,722

0.9

0.2

0.0

0.8

18431 / Honesdale / PA / 26.1 mi.

889

5,309

16.7

$33,072

3.1

1.3

0.4

0.1

0.6

18414 / Dalton / PA / 9.4 mi.

658

2,025

32.5

$44,127

2.1

0.7

0.2

0.0

0.7

18421 / Forest City / PA / 19.3 mi.

652

1,979

32.9

$31,767

1.1

0.4

0.1

0.2

18472 / Waymart / PA / 17.3 mi.

546

1,456

37.5

$35,379

12.3

3.2

8.1

0.1

0.4

18657 / Tunkhannock / PA / 17.4 mi.

525

4,844

10.8

$36,975

2.1

0.7

0.5

0.1

0.3

18641 / Pittston / PA / 6.5 mi.

522

2,689

19.4

$34,257

0.9

0.2

0.3

0.0

0.2

18446 / Nicholson / PA / 17.4 mi.

470

1,365

34.4

$35,734

1.3

0.4

0.3

0.2

0.1

18640 / Pittston / PA / 8.8 mi.

377

7,307

5.2

$32,762

1.6

0.5

0.4

0.0

0.2

18424 / Gouldsboro / PA / 13.2 mi.

370

1,888

19.6

$40,366

5.0

2.5

1.1

0.1

0.7

18419 / Factoryville / PA / 13.1 mi.

363

1,596

22.7

$40,156

3.5

0.9

1.1

0.1

0.8

18642 / Duryea / PA / 6.9 mi.

354

1,787

19.8

$31,605

1.3

0.2

0.1

0.4

18428 / Hawley / PA / 23.8 mi.

285

3,972

7.2

$37,775

7.1

3.0

2.3

0.1

0.5

18625 / Lake Winola / PA / 12.6 mi.

251

100

251.0

$39,688

3.1

0.4

1.6

0.0

18801 / Montrose / PA / 32 mi.

250

3,363

7.4

$35,169

1.9

0.6

0.4

0.1

18453 / Pleasant Mount / PA / 26.5 mi.

197

404

48.8

$39,091

1.9

1.3

0.3

0.0

0.1

18426 / Greentown / PA / 21.7 mi.

180

1,663

10.8

$36,865

4.6

2.7

0.5

0.2

0.4

18701 / Wilkes Barre / PA / 16.2 mi.

169

1,349

12.5

$15,656

10.7

2.3

5.1

0.1

1.7

18847 / Susquehanna / PA / 37.8 mi.

141

2,188

6.4

$31,083

2.2

0.9

0.1

0.7

18413 / Clifford / PA / 16.7 mi.

132

167.1

$32,188

2.6

2.1

0.0

0.5

0.0

18473 / White Mills / PA / 25.3 mi.

132

256

51.6

$22,500

4.7

1.4

1.2

0.3

0.6

18842 / South Gibson / PA / 23.8 mi.

119

148.8

$30,833

2.5

0.0

0.5

0.0

0.5

18470 / Union Dale / PA / 21.5 mi.

102

873

11.7

$34,893

2.8

1.6

0.3

0.2

18451 / Paupack / PA / 23.5 mi.

101

103

98.1

$53,250

3.2

0.8

1.2

0.0

18823 / Harford / PA / 25.3 mi.

110.3

$26,250

1.5

0.0

0.5

18441 / Lenoxville / PA / 17.8 mi.

73.1

$29,063

5.0

1.0

0.0

0.5

18844 / Springville / PA / 23.8 mi.

606

7.6

$36,667

1.7

0.9

0.1

0.2

18344 / Mount Pocono / PA / 23.8 mi.

1,204

3.7

$41,947

21.6

9.4

9.3

0.1

1.0

18465 / Thompson / PA / 29.8 mi.

581

7.2

$31,250

2.6

0.8

0.1

18360 / Stroudsburg / PA / 35 mi.

10,019

0.4

$46,039

11.5

4.7

4.0

0.2

1.4

18445 / Newfoundland / PA / 18.3 mi.

752

4.8

$35,676

4.8

1.9

1.2

0.2

0.3

18425 / Greeley / PA / 33.1 mi.

527

6.5

$31,758

5.8

2.8

1.1

0.2

0.7

18466 / Tobyhanna / PA / 20.7 mi.

3,910

0.8

$46,440

39.2

17.1

17.5

0.3

1.1

18834 / New Milford / PA / 31.1 mi.

1,336

2.1

$32,452

2.0

0.7

0.6

0.2

18437 / Lake Como / PA / 36.6 mi.

24.2

$36,875

6.3

5.8

0.0

0.5

18301 / East Stroudsburg / PA / 35.8 mi.

12,221

0.2

$47,638

18.7

7.9

7.2

0.2

1.4

18420 / Fleetville / PA / 13.1 mi.

114

14.9

$40,250

1.5

0.7

0.0

0.4

0.0

18612 / Dallas / PA / 15.1 mi.

5,503

0.3

$49,005

9.4

1.5

6.8

0.1

0.6

18630 / Meshoppen / PA / 24.1 mi.

1,211

1.1

$34,261

1.4

0.5

0.0

0.2

18372 / Tannersville / PA / 31.2 mi.

1,021

1.1

$46,891

12.5

6.2

3.6

0.2

1.1

18634 / Nanticoke / PA / 24.6 mi.

6,190

0.2

$28,566

1.4

0.5

0.2

0.1

0.2

18337 / Milford / PA / 39.7 mi.

4,162

0.2

$51,525

8.6

4.6

1.9

0.2

0.6

18346 / Pocono Summit / PA / 25.4 mi.

802

1.1

$41,625

15.4

7.5

5.3

0.5

0.9

18459 / South Canaan / PA / 14.7 mi.

29.0

$31,250

0.8

0.0

18707 / Mountain Top / PA / 24.9 mi.

5,186

0.2

$52,176

3.9

1.1

0.5

0.0

1.8

18610 / Blakeslee / PA / 26.6 mi.

1,204

0.7

$45,335

19.1

9.2

6.6

0.1

1.5

18464 / Tafton / PA / 29.1 mi.

396

1.5

$35,278

1.1

0.4

0.1

18708 / Shavertown / PA / 18.4 mi.

3,373

0.2

$53,435

1.6

0.4

0.2

0.0

0.6

18623 / Laceyville / PA / 30.8 mi.

1,056

0.4

$31,938

2.0

0.7

0.2

0.1

0.3

18322 / Brodheadsville / PA / 35.4 mi.

869

0.3

$44,301

6.8

2.6

1.8

0.1

1.2

18328 / Dingmans Ferry / PA / 36.2 mi.

2,394

0.1

$46,038

8.2

4.7

1.9

0.1

0.4

18201 / Hazleton / PA / 35 mi.

15,416

0.0

$29,994

5.4

3.7

0.5

0.1

0.6

18818 / Friendsville / PA / 39.3 mi.

471

0.2

$38,667

1.8

1.1

0.0

0.1

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