Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Philadelphia Inquirer
Philadelphia, Pennsylvania
Owner: Knight Ridder (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	17.2
2004	18.5
2003	16.9
2002	16.4
2001	15.1
2000	15.8
1999	15.8
1998	15.5
1997	16.6
1996	16.0
1995	15.7
1994	14.7
1993	14.3
1992	13.3
1991	13.0
1990	13.2
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Philadelphia Inquirer
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	17.2	22.3	77
2004	18.5	20.5	90
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Knight Ridder (Calif.),
has a companywide, circulation-weighted Diversity Index of 76.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Philadelphia Inquirer
This newspaper's Newsroom Diversity Index is 77.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 8 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Oregonian, Portland, Oregon, with a 18.8 percent non-white staff in a community that is 18.2 percent non-white. Its index is 103.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 368,883 ranks 19 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Philadelphia Inquirer
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.5	125,852
Black	11.7	426,272
Asian and Pacific Islander	3.9	143,856
Native-American	0.1	4,447
Other non-white	0.1	4,588
Multi-racial	1.2	42,217
Non-white	20.5	747,232
White	79.5	2,903,198
Total		3,650,430
	Home county:  Philadelphia
Race/ethnicity	% of population	Number of residents
Hispanic	8.5	128,928
Black	42.6	646,123
Asian and Pacific Islander	4.5	67,614
Native-American	0.2	2,908
Other non-white	0.2	2,856
Multi-racial	1.6	24,726
Non-white	57.5	873,155
White	42.5	644,395
Total		1,517,550
The home county of this newspaper is Philadelphia.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Philadelphia Inquirer
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
19130 / Philadelphia / PA / 3.1 mi.	8,591	11,642	73.8	$38,668	44.0	7.6	30.6	0.2	3.4
19111 / Rhawnhurst / PA / 4.3 mi.	5,807	24,039	24.2	$37,996	18.5	6.2	5.9	0.1	4.7
19380 / West Chester / PA / 23.2 mi.	4,947	18,201	27.2	$68,129	12.8	3.4	6.0	0.1	2.5
19087 / Wayne / PA / 12.4 mi.	4,931	12,274	40.2	$85,058	9.1	1.6	2.7	0.1	3.9
19103 / Philadelphia / PA / 4.3 mi.	4,699	13,490	34.8	$37,959	20.0	3.6	6.5	0.1	8.1
19083 / Manoa / PA / 8.8 mi.	4,567	13,292	34.4	$62,545	5.4	0.8	0.9	0.1	2.8
19002 / Prospectville / PA / 11 mi.	4,420	11,273	39.2	$70,504	12.5	1.3	5.7	0.1	4.6
19063 / Wawa / PA / 14.7 mi.	4,340	14,433	30.1	$60,821	10.4	1.1	5.9	0.1	2.4
19382 / West Chester / PA / 23.2 mi.	4,167	17,820	23.4	$70,832	12.1	2.5	6.2	0.1	2.4
19446 / Lansdale / PA / 16.8 mi.	4,036	20,014	20.2	$60,797	14.0	2.0	3.5	0.1	7.2
19149 / Philadelphia / PA / 3.9 mi.	4,029	18,997	21.2	$37,210	21.1	7.5	6.2	0.1	5.7
19128 / Philadelphia / PA / 5.1 mi.	4,001	15,859	25.2	$43,629	12.3	1.9	6.5	0.2	2.4
19355 / Malvern / PA / 20.3 mi.	3,742	8,279	45.2	$76,466	8.2	1.4	2.7	0.1	3.1
08054 / Rancocas Woods / NJ / 11.5 mi.	3,668	16,570	22.1	$63,750	14.3	2.2	6.8	0.1	3.8
08003 / Woodcrest / NJ / 11.3 mi.	3,634	10,733	33.9	$87,248	17.9	1.8	4.1	0.1	11.2
19038 / Wyndmoor / PA / 6.3 mi.	3,524	11,907	29.6	$62,822	17.2	1.3	12.2	0.1	2.6
19026 / Pilgrim Gardens / PA / 9.1 mi.	3,520	12,867	27.4	$49,780	7.3	1.0	1.8	0.1	3.7
19403 / Norristown / PA / 14.9 mi.	3,494	15,788	22.1	$61,712	12.9	1.7	6.5	0.1	3.9
19115 / Philadelphia / PA / 7.3 mi.	3,484	13,719	25.4	$39,075	15.0	3.3	3.4	0.1	7.0
19114 / Torresdale South / PA / 7.5 mi.	3,396	13,365	25.4	$41,592	13.8	3.4	6.5	0.1	2.6
08053 / Pine Grove / NJ / 15.1 mi.	3,361	15,032	22.4	$66,642	10.3	2.0	3.1	0.1	4.2
19154 / Philadelphia / PA / 9 mi.	3,319	12,868	25.8	$51,949	12.1	3.2	5.3	0.1	2.3
19152 / Philadelphia / PA / 5.5 mi.	3,312	13,280	24.9	$37,760	15.5	4.8	4.0	0.1	5.1
19046 / Rydal / PA / 6.3 mi.	3,302	8,116	40.7	$58,960	7.9	1.2	2.5	0.0	3.4
19136 / Philadelphia / PA / 6 mi.	3,253	13,395	24.3	$35,650	25