Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The News-Item, Shamokin | ||||||||||
Shamokin, Pennsylvania | ||||||||||
Owner: Times-Shamrock (Pa.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | 0.0 | |||||||||
1997 | Did not report | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | 8.3 | |||||||||
The latest year at peak is | 1990 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The News-Item, Shamokin | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 4.1 | N/A | |||||||
2004 | N/A | 4.1 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Times-Shamrock (Pa.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 0. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The News-Item, Shamokin | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 10,569 ranks 760 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The News-Item, Shamokin | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.0 | 404 | ||||||||
Black | 2.4 | 984 | ||||||||
Asian and Pacific Islander | 0.2 | 91 | ||||||||
Native-American | 0.1 | 29 | ||||||||
Other non-white | 0.0 | 3 | ||||||||
Multi-racial | 0.4 | 166 | ||||||||
Non-white | 4.1 | 1,677 | ||||||||
White | 96.0 | 39,704 | ||||||||
Total | 41,381 | |||||||||
Home county: Northumberland | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.1 | 1,041 | ||||||||
Black | 1.5 | 1,397 | ||||||||
Asian and Pacific Islander | 0.2 | 219 | ||||||||
Native-American | 0.1 | 83 | ||||||||
Other non-white | 0.0 | 37 | ||||||||
Multi-racial | 0.5 | 465 | ||||||||
Non-white | 3.4 | 3,242 | ||||||||
White | 96.6 | 91,314 | ||||||||
Total | 94,556 | |||||||||
The home county of this newspaper is Northumberland. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The News-Item, Shamokin | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
17872 / Shamokin / PA / 0 mi. | 4,944 | 4,490 | 110.1 | $22,708 | 1.5 | 0.6 | 0.1 | 0.1 | 0.3 | |
17851 / Mount Carmel / PA / 7.5 mi. | 2,345 | 3,759 | 62.4 | $22,981 | 1.6 | 0.7 | 0.1 | 0.1 | 0.2 | |
17866 / Coal Township / PA / 3.7 mi. | 1,033 | 3,705 | 27.9 | $26,487 | 11.8 | 2.1 | 8.9 | 0.1 | 0.2 | |
17834 / Kulpmont / PA / 5.7 mi. | 928 | 1,545 | 60.1 | $31,267 | 1.3 | 0.5 | 0.4 | 0.0 | 0.1 | |
17824 / Elysburg / PA / 5.5 mi. | 581 | 1,587 | 36.6 | $43,222 | 1.0 | 0.5 | 0.1 | 0.1 | 0.2 | |
17881 / Trevorton / PA / 4.6 mi. | 316 | 866 | 36.5 | $32,013 | 1.4 | 0.4 | 0.2 | 0.0 | 0.2 | |
17921 / Ashland / PA / 12 mi. | 265 | 2,716 | 9.8 | $32,696 | 1.0 | 0.1 | 0.4 | 0.0 | 0.2 | |
17832 / Marion Heights / PA / 6.2 mi. | 157 | 320 | 49.1 | $29,107 | 1.1 | 0.4 | 0.0 | 0.1 | 0.0 | |
17888 / Wilburton / PA / 11.1 mi. | 83 | 172 | 48.3 | $35,662 | 1.7 | 1.5 | 0.0 | 0.0 | 0.0 | |
17860 / Paxinos / PA / 4.7 mi. | 78 | 525 | 14.9 | $40,750 | 1.0 | 0.5 | 0.2 | 0.0 | 0.2 | |
17840 / Locust Gap / PA / 7.3 mi. | 58 | 149 | 38.9 | $25,625 | 0.5 | 0.0 | 0.0 | 0.0 | 0.3 | |
17920 / Aristes / PA / 12.8 mi. | 45 | 113 | 39.8 | $24,375 | 0.4 | 0.0 | 0.0 | 0.0 | 0.0 | |
File | pa_the_news-item__shamokin | |||||||||
Time | 5/20/05 12:30 AM | |||||||||
Page | 759 | |||||||||
Member | 141830 |