Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Morning Call, Allentown
Allentown, Pennsylvania
Owner: Tribune Co. (Ill.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	10.1
2004	10.6
2003	9.9
2002	10.7
2001	8.5
2000	9.6
1999	9.1
1998	6.8
1997	5.9
1996	7.6
1995	5.7
1994	5.9
1993	4.5
1992	4.5
1991	Did not report
1990	Did not report
The latest year at peak is	2002
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Morning Call, Allentown
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	10.1	12.3	82
2004	10.6	12.3	86
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Tribune Co. (Ill.),
has a companywide, circulation-weighted Diversity Index of 55.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Morning Call, Allentown
This newspaper's Newsroom Diversity Index is 82.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 16 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Akron Beacon Journal, Ohio, with a 20.8 percent non-white staff in a community that is 11.8 percent non-white. Its index is 177.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 111,956 ranks 92 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Morning Call, Allentown
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	7.2	51,405
Black	2.5	17,488
Asian and Pacific Islander	1.5	10,970
Native-American	0.1	755
Other non-white	0.1	688
Multi-racial	0.9	6,566
Non-white	12.3	87,872
White	87.7	625,520
Total		713,392
	Home county:  Lehigh
Race/ethnicity	% of population	Number of residents
Hispanic	10.2	31,881
Black	3.1	9,798
Asian and Pacific Islander	2.1	6,570
Native-American	0.1	317
Other non-white	0.1	331
Multi-racial	1.1	3,382
Non-white	16.8	52,279
White	83.3	259,811
Total		312,090
The home county of this newspaper is Lehigh.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Morning Call, Allentown
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
18104 / Allentown / PA / 3.7 mi.	9,541	15,498	61.6	$52,003	7.6	2.7	1.5	0.0	2.4
18103 / Allentown / PA / 2.2 mi.	8,912	24,225	36.8	$38,738	23.7	14.4	4.6	0.1	3.1
18017 / Bethlehem / PA / 5.9 mi.	7,629	14,048	54.3	$47,033	17.3	11.5	2.3	0.1	2.4
18018 / Bethlehem / PA / 4.4 mi.	6,009	13,316	45.1	$39,177	14.4	9.1	2.3	0.1	1.5
18052 / Whitehall / PA / 4.1 mi.	5,720	10,442	54.8	$43,188	11.7	4.4	2.5	0.1	3.7
18102 / Allentown / PA / 0.4 mi.	5,696	16,280	35.0	$26,219	49.2	35.9	8.7	0.2	1.9
18015 / Bethlehem / PA / 5.4 mi.	3,880	10,507	36.9	$35,579	31.7	23.9	3.6	0.2	2.5
18049 / Emmaus / PA / 6.1 mi.	3,869	7,117	54.4	$51,668	4.3	1.4	0.5	0.0	1.7
18067 / Northampton / PA / 8 mi.	3,534	6,363	55.5	$45,866	2.6	1.4	0.4	0.0	0.3
18062 / Macungie / PA / 7.6 mi.	3,197	5,486	58.3	$61,285	5.5	1.3	0.8	0.1	2.7
18020 / Bethlehem / PA / 9.1 mi.	2,993	6,641	45.1	$60,496	8.9	4.1	2.0	0.0	2.0
18064 / Nazareth / PA / 13.5 mi.	2,965	7,685	38.6	$53,341	2.5	1.1	0.5	0.1	0.5
18951 / Quakertown / PA / 12.3 mi.	2,347	11,502	20.4	$49,924	4.6	1.6	0.9	0.1	1.1
18045 / Easton / PA / 11.9 mi.	2,198	8,371	26.3	$55,750	7.6	2.3	2.3	0.1	2.1
18036 / Coopersburg / PA / 7.7 mi.	2,096	4,339	48.3	$62,590	3.4	1.1	0.6	0.1	0.9
18055 / Hellertown / PA / 9 mi.	2,053	4,309	47.6	$44,041	3.8	2.3	0.4	0.1	0.5
18080 / Slatington / PA / 12.7 mi.	1,936	4,444	43.6	$46,446	3.0	1.3	0.6	0.1	0.4
18032 / Catasauqua / PA / 3.8 mi.	1,928	3,723	51.8	$41,220	5.4	3.0	0.8	0.2	0.5
18042 / Easton / PA / 13.1 mi.	1,911	14,776	12.9	$36,449	20.0	7.5	8.7	0.1	1.6
18014 / Bath / PA / 11.7 mi.	1,834	4,510	40.7	$47,273	2.8	1.3	0.7	0.1	0.3
18235 / Lehighton / PA / 20 mi.	1,786	7,313	24.4	$34,972	1.9	0.6	0.3	0.2	0.4
18037 / Coplay / PA / 7.1 mi.	1,498	2,794	53.6	$47,418	3.8	1.8	0.9	0.1	0.4
18069 / Orefield / PA / 7.5 mi.	1,430	2,200	65.0	$62,698	7.5	2.1	1.2	0.1	3.0
18106 / Allentown / PA / 5.8 mi.	1,412	2,301	61.4	$57,188	6.1	1.5	0.5	0.1	3.2
18078 / Schnecksville / PA / 9.4 mi.	1,373	2,356	58.3