Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily News, McKeesport | ||||||||||
McKeesport, Pennsylvania | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | 4.2 | |||||||||
1998 | 3.2 | |||||||||
1997 | 2.7 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | 3.6 | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1999 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily News, McKeesport | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 14.6 | N/A | |||||||
2004 | N/A | 14.5 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily News, McKeesport | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 19,672 ranks 492 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily News, McKeesport | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 941 | ||||||||
Black | 12.1 | 15,549 | ||||||||
Asian and Pacific Islander | 0.3 | 414 | ||||||||
Native-American | 0.1 | 162 | ||||||||
Other non-white | 0.2 | 222 | ||||||||
Multi-racial | 1.1 | 1,349 | ||||||||
Non-white | 14.5 | 18,637 | ||||||||
White | 85.5 | 110,209 | ||||||||
Total | 128,846 | |||||||||
Home county: Allegheny | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.9 | 11,166 | ||||||||
Black | 12.3 | 158,049 | ||||||||
Asian and Pacific Islander | 1.7 | 21,931 | ||||||||
Native-American | 0.1 | 1,427 | ||||||||
Other non-white | 0.2 | 2,339 | ||||||||
Multi-racial | 1.0 | 12,625 | ||||||||
Non-white | 16.2 | 207,537 | ||||||||
White | 83.8 | 1,074,129 | ||||||||
Total | 1,281,666 | |||||||||
The home county of this newspaper is Allegheny. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily News, McKeesport | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
15132 / McKeesport / PA / 0 mi. | 4,359 | 10,653 | 40.9 | $23,971 | 26.4 | 1.4 | 22.5 | 0.2 | 0.1 | |
15037 / Elizabeth / PA / 5 mi. | 2,132 | 4,589 | 46.5 | $39,774 | 3.0 | 0.3 | 1.6 | 0.1 | 0.3 | |
15122 / West Mifflin / PA / 3.2 mi. | 1,925 | 9,237 | 20.8 | $35,810 | 10.9 | 0.6 | 9.1 | 0.1 | 0.3 | |
15131 / White Oak / PA / 1.5 mi. | 1,819 | 3,963 | 45.9 | $38,455 | 3.0 | 0.4 | 1.7 | 0.0 | 0.4 | |
15025 / Large / PA / 4.7 mi. | 1,195 | 7,170 | 16.7 | $35,989 | 17.2 | 0.7 | 14.5 | 0.1 | 0.7 | |
15133 / Port Vue / PA / 1.2 mi. | 885 | 2,919 | 30.3 | $32,103 | 2.0 | 0.7 | 0.8 | 0.0 | 0.1 | |
15137 / North Versailles / PA / 3.2 mi. | 809 | 4,903 | 16.5 | $30,707 | 12.4 | 0.5 | 9.7 | 0.1 | 0.7 | |
15045 / Glassport / PA / 2.6 mi. | 713 | 2,187 | 32.6 | $30,616 | 2.3 | 0.8 | 0.6 | 0.3 | 0.2 | |
15642 / North Irwin / PA / 6 mi. | 494 | 17,312 | 2.9 | $44,765 | 1.9 | 0.4 | 0.5 | 0.1 | 0.5 | |
15110 / Duquesne / PA / 2.1 mi. | 473 | 3,179 | 14.9 | $19,766 | 51.3 | 0.7 | 47.6 | 0.2 | 0.1 | |
15120 / Whitaker / PA / 4.7 mi. | 456 | 8,922 | 5.1 | $30,306 | 15.6 | 0.7 | 12.6 | 0.1 | 0.9 | |
15135 / McKeesport / PA / 2.6 mi. | 321 | 2,271 | 14.1 | $48,070 | 2.5 | 0.5 | 1.1 | 0.1 | 0.3 | |
15034 / Dravosburg / PA / 2.6 mi. | 316 | 948 | 33.3 | $30,461 | 1.7 | 0.6 | 0.5 | 0.3 | 0.0 | |
15236 / West Mifflin / PA / 6.7 mi. | 238 | 12,561 | 1.9 | $46,913 | 3.7 | 0.5 | 1.9 | 0.0 | 0.7 | |
15219 / Pittsburgh / PA / 9.6 mi. | 146 | 6,761 | 2.2 | $14,399 | 68.5 | 1.4 | 64.0 | 0.3 | 1.4 | |
15035 / East McKeesport / PA / 3.1 mi. | 126 | 1,083 | 11.6 | $28,431 | 5.0 | 0.7 | 2.9 | 0.1 | 0.1 | |
15063 / Monongahela / PA / 10.4 mi. | 86 | 5,126 | 1.7 | $35,932 | 3.4 | 0.7 | 1.8 | 0.1 | 0.2 | |
15332 / Finleyville / PA / 9.8 mi. | 84 | 3,112 | 2.7 | $41,551 | 2.4 | 0.5 | 1.1 | 0.0 | 0.2 | |
15085 / Trafford / PA / 6.4 mi. | 80 | 3,354 | 2.4 | $39,020 | 1.7 | 0.4 | 0.5 | 0.0 | 0.3 | |
15083 / Sutersville / PA / 7.1 mi. | 68 | 338 | 20.1 | $27,500 | 0.5 | 0.1 | 0.3 | 0.0 | 0.0 | |
15104 / Rankin / PA / 4.2 mi. | 66 | 4,708 | 1.4 | $20,516 | 53.6 | 1.2 | 49.8 | 0.2 | 0.3 | |
15148 / Wilmerding / PA / 4.2 mi. | 58 | 1,372 | 4.2 | $25,438 | 8.0 | 1.0 | 5.2 | 0.1 | 0.2 | |
15038 / Elrama / PA / 6.9 mi. | 51 | 126 | 40.5 | $28,864 | 3.1 | 0.0 | 1.7 | 0.0 | 0.3 | |
15145 / Turtle Creek / PA / 4.5 mi. | 37 | 3,546 | 1.0 | $31,555 | 7.5 | 0.6 | 4.7 | 0.1 | 0.8 | |
15221 / Wilkinsburg / PA / 6.2 mi. | 35 | 16,858 | 0.2 | $30,668 | 52.5 | 1.0 | 48.3 | 0.2 | 1.0 | |
15146 / Monroeville / PA / 6.7 mi. | 34 | 12,382 | 0.3 | $44,827 | 14.9 | 0.8 | 8.3 | 0.1 | 4.4 | |
15018 / Buena Vista / PA / 5.3 mi. | 29 | 300 | 9.7 | $23,867 | 7.1 | 0.0 | 5.8 | 0.0 | 0.3 | |
15089 / West Newton / PA / 10.8 mi. | 29 | 3,090 | 0.9 | $33,509 | 2.4 | 0.4 | 1.0 | 0.1 | 0.1 | |
15207 / Pittsburgh / PA / 5.7 mi. | 28 | 5,631 | 0.5 | $28,156 | 21.6 | 1.0 | 18.7 | 0.3 | 0.5 | |
15028 / Coulters / PA / 3.3 mi. | 23 | 65 | 35.4 | $25,625 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
File | pa_the_daily_news__mckeesport | |||||||||
Time | 5/21/05 12:22 PM | |||||||||
Page | 492 | |||||||||
Member | 140750 |