The Daily Item, Sunbury... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily Item, Sunbury

Sunbury, Pennsylvania

Owner: Dow Jones (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

0.0

2002

Did not report

2001

0.0

2000

0.0

1999

25.0

1998

6.5

1997

3.7

1996

Did not report

1995

0.0

1994

0.0

1993

4.0

1992

3.7

1991

3.3

1990

0.0

The latest year at peak is

1999

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily Item, Sunbury

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

5.3

2004

0.0

5.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Dow Jones (N.Y.),

has a companywide, circulation-weighted Diversity Index of 53.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily Item, Sunbury

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 159 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 24,226 ranks 404 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily Item, Sunbury

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.8

2,850

Black

2.2

3,540

Asian and Pacific Islander

0.6

978

Native-American

0.1

149

Other non-white

0.0

Multi-racial

0.6

966

Non-white

5.3

8,551

White

94.7

153,137

Total

161,688

Home county: Northumberland

Race/ethnicity

% of population

Number of residents

Hispanic

1.1

1,041

Black

1.5

1,397

Asian and Pacific Islander

0.2

219

Native-American

0.1

Other non-white

0.0

Multi-racial

0.5

465

Non-white

3.4

3,242

White

96.6

91,314

Total

94,556

The home county of this newspaper is Northumberland.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily Item, Sunbury

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

17801 / Sunbury / PA / 0 mi.

3,548

7,136

49.7

$31,526

4.0

2.0

0.8

0.1

0.3

17837 / Lewisburg / PA / 15.8 mi.

2,848

5,536

51.4

$41,280

11.7

3.1

5.8

0.1

1.7

17870 / Selinsgrove / PA / 7.1 mi.

2,757

5,500

50.1

$37,911

4.8

1.8

1.6

0.1

0.8

17821 / Danville / PA / 13.7 mi.

2,355

7,276

32.4

$38,539

3.7

0.9

0.0

1.3

17847 / Milton / PA / 13 mi.

1,745

4,726

36.9

$33,883

4.5

1.5

1.6

0.1

0.2

17857 / Northumberland / PA / 6.9 mi.

1,697

3,100

54.7

$36,135

1.9

0.7

0.5

0.2

0.3

17844 / Mifflinburg / PA / 18.1 mi.

1,519

3,585

42.4

$38,376

2.0

0.7

0.4

0.1

0.2

17842 / Middleburg / PA / 14.6 mi.

1,146

2,912

39.4

$36,068

1.0

0.4

0.2

0.0

0.1

17777 / Watsontown / PA / 20.3 mi.

636

2,622

24.3

$35,497

1.4

0.4

0.3

0.2

17889 / Winfield / PA / 7.9 mi.

442

984

44.9

$48,917

2.8

0.5

0.4

0.5

0.9

17856 / New Columbia / PA / 18.7 mi.

412

1,264

32.6

$43,970

2.4

0.7

0.0

0.2

17853 / Mount Pleasant Mills / PA / 15.8 mi.

397

970

40.9

$34,435

1.2

0.5

0.1

0.0

0.1

17872 / Shamokin / PA / 10 mi.

352

4,490

7.8

$22,708

1.5

0.6

0.1

0.3

17830 / Herndon / PA / 9.9 mi.

348

813

42.8

$38,405

1.5

0.4

0.1

0.2

17864 / Port Trevorton / PA / 11.8 mi.

297

803

37.0

$37,125

1.0

0.6

0.1

0.0

0.1

17813 / Beavertown / PA / 21.1 mi.

279

722

38.6

$36,420

0.9

0.3

0.1

0.0

17845 / Millmont / PA / 25.1 mi.

246

764

32.2

$36,552

1.9

0.4

0.3

0.1

0.2

17086 / Richfield / PA / 21.1 mi.

211

855

24.7

$36,953

1.0

0.3

0.0

17017 / Dalmatia / PA / 13.9 mi.

209

637

32.8

$39,350

0.7

0.3

0.0

17772 / Turbotville / PA / 20 mi.

207

824

25.1

$41,051

1.8

0.4

0.2

17855 / New Berlin / PA / 12.1 mi.

207

376

55.1

$33,917

2.1

0.9

0.3

0.0

17868 / Riverside / PA / 10 mi.

198

460

43.0

$45,673

0.8

0.4

0.1

0.0

0.4

17860 / Paxinos / PA / 6.3 mi.

192

525

36.6

$40,750

1.0

0.5

0.2

0.0

0.2

17823 / Dornsife / PA / 5.1 mi.

167

452

36.9

$37,222

0.3

0.1

0.0

17881 / Trevorton / PA / 6.3 mi.

166

866

19.2

$32,013

1.4

0.4

0.2

0.0

0.2

17824 / Elysburg / PA / 11.2 mi.

160

1,587

10.1

$43,222

1.0

0.5

0.1

0.2

17812 / Beaver Springs / PA / 25.7 mi.

157

545

28.8

$33,229

1.8

0.4

0.2

0.0

0.2

17827 / Freeburg / PA / 9.7 mi.

150

287

52.3

$31,071

0.6

0.0

0.3

0.0

0.1

17866 / Coal Township / PA / 13.6 mi.

146

3,705

3.9

$26,487

11.8

2.1

8.9

0.1

0.2

17045 / Liverpool / PA / 22.3 mi.

144

1,195

12.1

$39,310

1.5

0.4

0.3

0.0

0.3

17850 / Montandon / PA / 10.5 mi.

141

260

54.2

$31,518

1.9

0.5

0.8

0.2

0.0

17886 / West Milton / PA / 14.4 mi.

132

288

45.8

$36,797

4.6

0.7

1.6

0.0

0.7

17841 / Mc Clure / PA / 32.9 mi.

128

1,719

7.4

$37,538

1.2

0.3

0.4

0.0

0.1

17833 / Kreamer / PA / 10.8 mi.

104

131

79.4

$32,750

2.8

0.6

0.0

0.3

17862 / Penns Creek / PA / 15.5 mi.

103

211

48.8

$28,875

3.4

1.1

1.3

0.6

0.2

17815 / Bloomsburg / PA / 21.1 mi.

10,359

0.8

$35,291

4.0

1.1

1.2

0.1

0.8

17810 / Allenwood / PA / 24.1 mi.

697

10.3

$39,655

46.7

16.7

26.4

0.3

1.5

17887 / White Deer / PA / 18 mi.

169

31.4

$22,763

0.3

0.0

17941 / Klingerstown / PA / 13.2 mi.

261

19.2

$34,091

0.6

0.0

17835 / Laurelton / PA / 24.4 mi.

50.0

$34,375

0.4

0.0

0.4

0.0

17701 / Williamsport / PA / 31.7 mi.

18,791

0.2

$29,925

12.4

0.9

9.0

0.3

0.7

17861 / Paxtonville / PA / 17.4 mi.

48.1

$37,188

0.0

17080 / Pillow / PA / 13.2 mi.

131

27.5

$39,464

0.3

0.0

17867 / Rebuck / PA / 8.2 mi.

57.1

$40,625

0.0

17851 / Mount Carmel / PA / 17.1 mi.

3,759

0.8

$22,981

1.6

0.7

0.1

0.2

17049 / Mc Alisterville / PA / 29.8 mi.

1,178

2.3

$31,214

1.5

0.6

0.4

0.0

0.1

17882 / Troxelville / PA / 23.1 mi.

50.9

$25,893

0.0

17749 / Mc Ewensville / PA / 17.2 mi.

116

21.6

$35,500

1.9

0.3

1.6

0.0

17834 / Kulpmont / PA / 15.4 mi.

1,545

1.6

$31,267

1.3

0.5

0.4

0.0

0.1

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