Pottsville Republican & Evening Herald... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Pottsville Republican & Evening Herald

Pottsville, Pennsylvania

Owner: Times-Shamrock (Pa.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

0.0

2002

Did not report

2001

0.0

2000

0.0

1999

0.0

1998

Did not report

1997

0.0

1996

Did not report

1995

0.0

1994

Did not report

1993

0.0

1992

0.0

1991

0.0

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Pottsville Republican & Evening Herald

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

4.1

2004

0.0

4.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Times-Shamrock (Pa.),

has a companywide, circulation-weighted Diversity Index of 0.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Pottsville Republican & Evening Herald

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 123 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 26,747 ranks 381 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Pottsville Republican & Evening Herald

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.1

1,587

Black

2.1

2,970

Asian and Pacific Islander

0.4

614

Native-American

0.1

Other non-white

0.0

Multi-racial

0.4

525

Non-white

4.1

5,837

White

95.9

137,205

Total

143,042

Home county: Schuylkill

Race/ethnicity

% of population

Number of residents

Hispanic

1.1

1,671

Black

2.0

3,049

Asian and Pacific Islander

0.4

640

Native-American

0.1

Other non-white

0.0

Multi-racial

0.4

543

Non-white

4.0

6,046

White

96.0

144,290

Total

150,336

The home county of this newspaper is Schuylkill.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Pottsville Republican & Evening Herald

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

17901 / Wadesville / PA / 0 mi.

5,843

10,196

57.3

$33,962

7.1

2.0

3.9

0.1

0.5

17972 / Schuylkill Haven / PA / 4 mi.

2,404

4,462

53.9

$36,445

2.5

0.8

0.6

0.1

0.6

17976 / Yatesville / PA / 8.5 mi.

1,768

3,553

49.8

$23,486

3.1

2.1

0.3

0.1

0.3

17963 / Suedburg / PA / 12.4 mi.

1,453

3,519

41.3

$39,420

1.1

0.3

0.1

0.0

0.3

17961 / West Brunswick / PA / 5.8 mi.

1,338

2,529

52.9

$47,444

3.0

0.4

0.2

0.0

1.8

17931 / Frackville / PA / 6.5 mi.

1,320

2,455

53.8

$31,165

24.3

3.9

19.3

0.1

0.8

17921 / Taylorville / PA / 9 mi.

1,279

2,716

47.1

$32,696

1.0

0.1

0.4

0.0

0.2

17954 / Minersville / PA / 2.9 mi.

1,248

2,096

59.5

$28,864

1.9

0.6

0.4

0.0

0.2

17948 / Wiggans / PA / 8.8 mi.

1,014

2,539

39.9

$25,174

1.9

1.1

0.2

0.1

0.2

17970 / Saint Clair / PA / 2.3 mi.

884

1,620

54.6

$27,867

1.6

0.7

0.6

0.1

17922 / South Manheim / PA / 6.3 mi.

664

1,677

39.6

$44,184

1.8

0.6

0.5

0.0

0.2

18252 / Tamaqua / PA / 13.6 mi.

566

4,847

11.7

$30,943

2.0

1.1

0.2

0.1

0.3

17965 / Schoentown / PA / 2.1 mi.

524

962

54.5

$31,004

1.4

0.5

0.6

0.0

0.1

17981 / Zerbe / PA / 9.5 mi.

486

1,063

45.7

$31,803

0.9

0.1

0.3

0.0

0.2

17980 / Tower City / PA / 17.5 mi.

474

1,368

34.6

$33,971

1.3

0.7

0.2

0.0

17938 / Weishample / PA / 14.9 mi.

427

949

45.0

$32,552

0.9

0.4

0.0

0.2

17967 / Ringtown / PA / 10.8 mi.

419

1,018

41.2

$35,518

1.1

0.7

0.2

0.0

0.2

17935 / Preston Hill / PA / 8 mi.

379

890

42.6

$24,717

0.6

0.2

0.0

0.1

0.0

17983 / Valley View / PA / 16.9 mi.

379

646

58.7

$38,485

1.2

0.8

0.0

0.3

17959 / Valley Furnace / PA / 5 mi.

366

700

52.3

$28,125

0.9

0.3

0.0

0.4

18214 / Barnesville / PA / 12 mi.

350

803

43.6

$41,594

0.9

0.6

0.1

0.0

17929 / West Cressona / PA / 3.5 mi.

336

638

52.7

$38,478

1.5

0.1

0.0

1.0

17960 / West Penn / PA / 10 mi.

274

1,208

22.7

$36,422

1.6

0.5

0.2

0.1

0.3

17936 / Gordon / PA / 7.8 mi.

211

312

67.6

$30,855

1.5

0.5

0.0

0.4

0.3

17098 / Williamstown / PA / 21.9 mi.

152

1,065

14.3

$36,304

1.6

0.6

0.2

0.1

17974 / Seltzer / PA / 1.7 mi.

134

129

103.9

$33,438

0.0

17953 / Middleport / PA / 6.4 mi.

121

196

61.7

$30,114

0.4

0.2

0.0

0.2

0.0

17943 / Lavelle / PA / 10.1 mi.

114

131.0

$25,357

0.0

17964 / Pitman / PA / 15.2 mi.

111

287

38.7

$35,313

1.1

0.4

0.1

0.0

0.5

17930 / Cumbola / PA / 3.7 mi.

107

168

63.7

$34,792

1.3

0.5

0.0

0.8

17048 / Specktown / PA / 25.7 mi.

104

1,744

6.0

$35,156

1.9

0.5

0.3

0.1

0.4

19526 / Windsor Castle / PA / 13.5 mi.

104

4,178

2.5

$45,494

2.4

1.1

0.3

0.1

0.2

17923 / Reilly / PA / 6 mi.

209

40.7

$26,429

0.4

0.0

17851 / Strong / PA / 12.8 mi.

3,759

2.2

$22,981

1.6

0.7

0.1

0.2

17925 / Hellen Mills / PA / 7.8 mi.

159

52.2

$32,788

0.8

0.0

0.3

0.6

0.0

17982 / Tuscarora / PA / 9.7 mi.

190

43.2

$31,458

0.5

0.0

0.2

17951 / Mar Lin / PA / 1.9 mi.

132

61.4

$50,568

0.9

0.0

17934 / Maizeville / PA / 7.5 mi.

222

33.8

$25,673

1.6

0.0

0.6

0.8

17941 / Upper Mahantongo / PA / 19.9 mi.

261

27.2

$34,091

0.6

0.0

17933 / Friedensburg / PA / 5.6 mi.

242.9

$16,964

0.0

17944 / Llewellyn / PA / 3.5 mi.

82.7

$25,000

0.5

0.0

17968 / Sacramento / PA / 20.1 mi.

166

33.7

$42,708

0.9

0.2

0.5

0.0

17946 / Raven Run / PA / 8.3 mi.

60.0

$33,462

1.0

0.5

0.0

0.5

0.0

17949 / Mahanoy Plane / PA / 7.4 mi.

163

31.3

$23,281

3.4

0.8

0.0

2.6

18220 / Delano / PA / 12 mi.

162

30.9

$32,344

1.1

0.0

1.1

17952 / Mary D / PA / 8.8 mi.

133

35.3

$32,679

0.7

0.0

17957 / Muir / PA / 16.4 mi.

51.6

$41,250

0.9

0.0

0.9

17985 / Zion Grove / PA / 14.5 mi.

414

9.9

$39,107

1.5

0.9

0.0

0.2

17078 / Upper Lawn / PA / 31 mi.

7,519

0.5

$48,009

3.5

1.1

0.6

0.1

1.0

17945 / Locustdale / PA / 2.9 mi.

65.0

$25,694

0.0

17979 / Summit Station / PA / 6.9 mi.

44.2

$27,833

4.7

0.5

0.0

2.4

18248 / Sheppton / PA / 14.2 mi.

283

13.4

$31,923

1.6

1.1

0.0

17978 / Spring Glen / PA / 21.8 mi.

124

25.8

$41,625

2.8

2.2

0.0

0.6

18211 / Andreas / PA / 18.7 mi.

485

6.6

$47,036

1.7

1.0

0.2

0.0

0.3

18237 / McAdoo / PA / 16.8 mi.

1,424

2.1

$26,708

1.0

0.5

0.1

0.0

0.1

17350 / New Oxford / PA / 67 mi.

4,290

0.7

$42,443

5.7

4.1

0.5

0.1

0.5

17023 / Elizabethville / PA / 30.9 mi.

1,225

2.3

$39,219

2.6

1.0

0.5

0.1

0.5

18218 / Coaldale / PA / 16.8 mi.

1,046

2.7

$23,362

2.1

1.1

0.2

0.0

0.3

17097 / Wiconisco / PA / 24.8 mi.

366

6.6

$34,375

1.2

0.1

0.0

0.3

0.4

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