Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Pottsville Republican & Evening Herald
Pottsville, Pennsylvania
Owner: Times-Shamrock (Pa.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	0.0
2004	0.0
2003	0.0
2002	Did not report
2001	0.0
2000	0.0
1999	0.0
1998	Did not report
1997	0.0
1996	Did not report
1995	0.0
1994	Did not report
1993	0.0
1992	0.0
1991	0.0
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Pottsville Republican & Evening Herald
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	0.0	4.1	0
2004	0.0	4.1	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Times-Shamrock (Pa.),
has a companywide, circulation-weighted Diversity Index of 0.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Pottsville Republican & Evening Herald
This newspaper's Newsroom Diversity Index is 0.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 123 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 26,747 ranks 381 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Pottsville Republican & Evening Herald
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.1	1,587
Black	2.1	2,970
Asian and Pacific Islander	0.4	614
Native-American	0.1	99
Other non-white	0.0	42
Multi-racial	0.4	525
Non-white	4.1	5,837
White	95.9	137,205
Total		143,042
	Home county:  Schuylkill
Race/ethnicity	% of population	Number of residents
Hispanic	1.1	1,671
Black	2.0	3,049
Asian and Pacific Islander	0.4	640
Native-American	0.1	97
Other non-white	0.0	46
Multi-racial	0.4	543
Non-white	4.0	6,046
White	96.0	144,290
Total		150,336
The home county of this newspaper is Schuylkill.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Pottsville Republican & Evening Herald
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
17901 / Wadesville / PA / 0 mi.	5,843	10,196	57.3	$33,962	7.1	2.0	3.9	0.1	0.5
17972 / Schuylkill Haven / PA / 4 mi.	2,404	4,462	53.9	$36,445	2.5	0.8	0.6	0.1	0.6
17976 / Yatesville / PA / 8.5 mi.	1,768	3,553	49.8	$23,486	3.1	2.1	0.3	0.1	0.3
17963 / Suedburg / PA / 12.4 mi.	1,453	3,519	41.3	$39,420	1.1	0.3	0.1	0.0	0.3
17961 / West Brunswick / PA / 5.8 mi.	1,338	2,529	52.9	$47,444	3.0	0.4	0.2	0.0	1.8
17931 / Frackville / PA / 6.5 mi.	1,320	2,455	53.8	$31,165	24.3	3.9	19.3	0.1	0.8
17921 / Taylorville / PA / 9 mi.	1,279	2,716	47.1	$32,696	1.0	0.1	0.4	0.0	0.2
17954 / Minersville / PA / 2.9 mi.	1,248	2,096	59.5	$28,864	1.9	0.6	0.4	0.0	0.2
17948 / Wiggans / PA / 8.8 mi.	1,014	2,539	39.9	$25,174	1.9	1.1	0.2	0.1	0.2
17970 / Saint Clair / PA / 2.3 mi.	884	1,620	54.6	$27,867	1.6	0.7	0.6	0.1	0.1
17922 / South Manheim / PA / 6.3 mi.	664	1,677	39.6	$44,184	1.8	0.6	0.5	0.0	0.2
18252 / Tamaqua / PA / 13.6 mi.	566	4,847	11.7	$30,943	2.0	1.1	0.2	0.1	0.3
17965 / Schoentown / PA / 2.1 mi.	524	962	54.5	$31,004	1.4	0.5	0.6	0.0	0.1
17981 / Zerbe / PA / 9.5 mi.	486	1,063	45.7	$31,803	0.9	0.1	0.3	0.0	0.2
17980 / Tower City / PA / 17.5 mi.	474	1,368	34.6	$33,971	1.3	0.7	0.2	0.0	0.0
17938 / Weishample / PA / 14.9 mi.	427	949	45.0	$32,552	0.9	0.4	0.0	0.0	0.2
17967 / Ringtown / PA / 10.8 mi.	419	1,018	41.2	$35,518	1.1	0.7	0.2	0.0	0.2
17935 / Preston Hill / PA / 8 mi.	379	890	42.6	$24,717	0.6	0.2	0.0	0.1	0.0
17983 / Valley View / PA / 16.9 mi.	379	646	58.7	$38,485	1.2	0.8	0.0	0.0	0.3
17959 / Valley Furnace / PA / 5 mi.	366	700	52.3	$28,125	0.9	0.3	0.0	0.0	0.4
18214 / Barnesville / PA / 12 mi.	350	803	43.6	$41,594	0.9	0.6	0.1	0.0	0.0
17929 / West Cressona / PA / 3.5 mi.	336	638	52.7	$38,478	1.5	0.1	0.1	0.0	1.0
17960 / West Penn / PA / 10 mi.	274	1,208	22.7	$36,422	1.6	0.5	0.2	0.1	0.3
17936 / Gordon / PA / 7.8 mi.	211	312	67.6	$30,855	1.5	0.5	0.0	0.4	0.3
17098 / Williamstown / PA / 21.9 mi.	152	1,065	14.3	$36,304	1.6	0.6	0.2	0.2	0.1