Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Pittsburgh Post-Gazette
Pittsburgh, Pennsylvania
Owner: Blade Communications (Block) (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	9.6
2004	9.6
2003	8.5
2002	9.3
2001	9.6
2000	8.8
1999	9.7
1998	8.7
1997	8.3
1996	9.3
1995	8.0
1994	7.6
1993	10.8
1992	9.9
1991	9.5
1990	7.2
The latest year at peak is	1993
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Pittsburgh Post-Gazette
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	9.6	13.2	73
2004	9.6	13.3	72
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Blade Communications (Block) (Ohio),
has a companywide, circulation-weighted Diversity Index of 60.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Pittsburgh Post-Gazette
This newspaper's Newsroom Diversity Index is 73.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 21 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Akron Beacon Journal, Ohio, with a 20.8 percent non-white staff in a community that is 11.8 percent non-white. Its index is 177.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 238,860 ranks 40 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Pittsburgh Post-Gazette
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	0.8	14,119
Black	9.9	172,559
Asian and Pacific Islander	1.4	24,579
Native-American	0.1	1,724
Other non-white	0.2	2,708
Multi-racial	0.9	15,598
Non-white	13.3	231,287
White	86.7	1,505,456
Total		1,736,743
	Home county:  Allegheny
Race/ethnicity	% of population	Number of residents
Hispanic	0.9	11,166
Black	12.3	158,049
Asian and Pacific Islander	1.7	21,931
Native-American	0.1	1,427
Other non-white	0.2	2,339
Multi-racial	1.0	12,625
Non-white	16.2	207,537
White	83.8	1,074,129
Total		1,281,666
The home county of this newspaper is Allegheny.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Pittsburgh Post-Gazette
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
15237 / Pittsburgh / PA / 6.8 mi.	7,235	17,254	41.9	$55,016	4.8	0.7	1.0	0.1	2.5
15235 / Universal / PA / 7.8 mi.	5,872	16,550	35.5	$41,367	26.4	0.7	23.3	0.1	0.9
15108 / Moon Township / PA / 10 mi.	5,722	14,868	38.5	$50,099	7.8	0.9	4.5	0.1	1.4
15236 / West Mifflin / PA / 6.6 mi.	5,618	12,561	44.7	$46,913	3.7	0.5	1.9	0.0	0.7
15102 / Bethel Park / PA / 8.5 mi.	5,579	12,143	45.9	$54,472	3.3	0.5	1.1	0.0	1.1
15146 / Monroeville / PA / 11.2 mi.	5,005	12,382	40.4	$44,827	14.9	0.8	8.3	0.1	4.4
15222 / Pittsburgh / PA / 0 mi.	4,907	811	605.1	$18,598	29.1	1.1	24.6	0.3	2.1
15217 / Squirrel Hill / PA / 3.5 mi.	4,739	12,030	39.4	$45,173	12.5	1.9	3.1	0.1	5.8
15221 / Wilkinsburg / PA / 6.1 mi.	4,586	16,858	27.2	$30,668	52.5	1.0	48.3	0.2	1.0
15206 / Pittsburgh / PA / 4 mi.	4,532	14,823	30.6	$28,517	57.3	1.5	50.9	0.2	2.3
15227 / Pittsburgh / PA / 4.8 mi.	4,459	12,858	34.7	$38,439	3.4	0.7	1.2	0.1	0.7
15212 / Pittsburgh / PA / 1 mi.	4,161	13,983	29.8	$26,712	24.0	0.9	21.0	0.1	0.5
15213 / Pittsburgh / PA / 1.8 mi.	3,978	10,501	37.9	$18,473	35.3	2.3	16.8	0.3	12.4
15205 / Pittsburgh / PA / 4.1 mi.	3,939	10,118	38.9	$38,507	13.1	0.8	9.7	0.2	1.1
15216 / South Hills / PA / 3.9 mi.	3,861	10,993	35.1	$39,526	6.4	1.2	2.6	0.2	1.4
15136 / McKees Rocks / PA / 5 mi.	3,642	9,451	38.5	$33,344	9.8	0.6	6.9	0.1	1.0
15241 / Upper St Clair / PA / 8.5 mi.	3,613	7,275	49.7	$85,102	6.0	0.7	0.6	0.0	4.0
15122 / West Mifflin / PA / 7.2 mi.	3,505	9,237	37.9	$35,810	10.9	0.6	9.1	0.1	0.3
15210 / Pittsburgh / PA / 2.6 mi.	3,452	12,689	27.2	$27,041	25.7	0.8	22.6	0.2	0.7
15101 / Allison Park / PA / 7.7 mi.	3,406	8,830	38.6	$61,392	3.8	0.5	1.0	0.0	1.7
15044 / Gibsonia / PA / 11.4 mi.	3,240	8,192	39.6	$60,898	2.4	0.5	0.5	0.1	0.9
15317 / McMurray / PA / 14.1 mi.	3,238	12,357	26.2	$52,864	4.9	0.7	2.6	0.0	0.8
15228 / Pittsburgh / PA / 5.3 mi.	3,234	7,320	44.2	$58,440	4.8	0.9	0.7	0.1	2.4
15106 / Rennerdale / PA / 5.9 mi.	3,227	8,656	37.3	$35,452	6.0	0.8	3.3	0.0	0.9
15120 / Whitaker / PA / 5.5 mi.	3,166	8,922	35.5	$30,306	15.6