Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Philadelphia Daily News
Philadelphia, Pennsylvania
Owner: Knight Ridder (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	25.0
2004	24.3
2003	23.7
2002	23.7
2001	21.5
2000	22.4
1999	22.4
1998	24.7
1997	25.0
1996	24.5
1995	21.9
1994	21.2
1993	20.9
1992	18.8
1991	17.0
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Philadelphia Daily News
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	25.0	53.2	47
2004	24.3	51.8	47
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Knight Ridder (Calif.),
has a companywide, circulation-weighted Diversity Index of 76.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Philadelphia Daily News
This newspaper's Newsroom Diversity Index is 47.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 44 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Antonio Express-News, Texas, with a 30.6 percent non-white staff in a community that is 57.9 percent non-white. Its index is 53.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 135,956 ranks 82 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Philadelphia Daily News
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	8.2	82,966
Black	36.9	374,955
Asian and Pacific Islander	4.8	49,040
Native-American	0.2	1,886
Other non-white	0.2	1,775
Multi-racial	1.6	16,318
Non-white	51.8	526,940
White	48.2	489,535
Total		1,016,475
	Home county:  Philadelphia
Race/ethnicity	% of population	Number of residents
Hispanic	8.5	128,928
Black	42.6	646,123
Asian and Pacific Islander	4.5	67,614
Native-American	0.2	2,908
Other non-white	0.2	2,856
Multi-racial	1.6	24,726
Non-white	57.5	873,155
White	42.5	644,395
Total		1,517,550
The home county of this newspaper is Philadelphia.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Philadelphia Daily News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
19130 / Philadelphia / PA / 3.1 mi.	5,287	11,642	45.4	$38,668	44.0	7.6	30.6	0.2	3.4
19104 / Philadelphia / PA / 4.2 mi.	4,648	17,125	27.1	$16,151	68.8	3.0	50.8	0.3	12.2
19140 / Philadelphia / PA / 0.6 mi.	3,827	18,859	20.3	$20,077	96.1	34.5	58.9	0.3	1.2
19124 / Philadelphia / PA / 2 mi.	3,800	22,349	17.0	$28,574	50.6	18.8	25.2	0.2	4.3
19103 / Philadelphia / PA / 4.3 mi.	3,329	13,490	24.7	$37,959	20.0	3.6	6.5	0.1	8.1
19148 / Philadelphia / PA / 5.5 mi.	3,225	19,157	16.8	$27,097	28.4	4.8	10.3	0.1	10.8
19145 / Philadelphia / PA / 5.9 mi.	2,702	18,107	14.9	$26,655	49.2	1.8	37.0	0.1	8.8
19107 / William Penn Annex West / PA / 3.7 mi.	2,628	6,686	39.3	$24,448	39.9	3.8	11.7	0.2	21.9
19102 / Philadelphia / PA / 3.7 mi.	2,566	2,566	100.0	$35,625	24.5	3.2	7.9	0.3	10.9
19144 / Philadelphia / PA / 2.7 mi.	2,503	19,597	12.8	$27,436	85.8	1.8	80.3	0.3	1.3
19134 / Philadelphia / PA / 1.4 mi.	2,450	19,888	12.3	$20,903	48.8	32.2	12.7	0.2	2.1
19132 / Philadelphia / PA / 1.8 mi.	2,427	15,684	15.5	$18,777	99.2	1.3	96.4	0.2	0.3
19139 / Philadelphia / PA / 5.5 mi.	2,212	17,443	12.7	$21,329	97.3	1.2	93.1	0.3	1.1
19111 / Rhawnhurst / PA / 4.3 mi.	2,186	24,039	9.1	$37,996	18.5	6.2	5.9	0.1	4.7
19141 / Philadelphia / PA / 2 mi.	2,132	12,151	17.5	$28,861	91.0	2.5	82.6	0.2	3.8
19143 / Philadelphia / PA / 6.2 mi.	2,079	26,497	7.8	$25,826	94.3	1.4	89.7	0.2	1.1
19131 / Philadelphia / PA / 4.5 mi.	2,049	19,130	10.7	$30,099	82.8	1.7	76.4	0.2	2.4
19153 / Philadelphia / PA / 9 mi.	2,012	5,226	38.5	$36,872	65.0	1.9	59.1	0.2	1.8
19147 / Philadelphia / PA / 4.5 mi.	1,851	15,857	11.7	$34,431	36.2	4.9	16.6	0.2	12.1
19120 / Philadelphia / PA / 2 mi.	1,807	22,315	8.1	$31,588	80.9	23.6	39.6	0.2	14.0
19136 / Philadelphia / PA / 6 mi.	1,767	13,395	13.2	$35,650	25.3	4.9	18.0	0.2	1.2
19114 / Torresdale South / PA / 7.5 mi.	1,714	13,365	12.8	$41,592	13.8	3.4	6.5	0.1	2.6
19135 / Philadelphia / PA / 4.4 mi.	1,636	12,230	13.4	$34,584	9.4	3.8	3.3	0.1	0.9
19106 / William Penn Annex East / PA / 3.6 mi.	1,581	5,368	29.5	$61,720	14.3	2.9	6.2	0.1	3.9
19082 / Upper Darby / PA / 7.5 mi.	1,550	14,765	10.5	$34,926