Herald-Standard, Uniontown... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Herald-Standard, Uniontown

Uniontown, Pennsylvania

Owner: Calkins Media (Pa.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

3.7

2003

6.5

2002

7.4

2001

5.6

2000

3.7

1999

3.0

1998

0.0

1997

3.1

1996

3.4

1995

3.4

1994

2.6

1993

3.0

1992

3.3

1991

Did not report

1990

0.0

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Herald-Standard, Uniontown

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

4.9

N/A

2004

3.7

4.9

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Calkins Media (Pa.),

has a companywide, circulation-weighted Diversity Index of 80.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Herald-Standard, Uniontown

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 26,865 ranks 378 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Herald-Standard, Uniontown

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.4

645

Black

3.4

5,474

Asian and Pacific Islander

0.2

381

Native-American

0.1

196

Other non-white

0.1

129

Multi-racial

0.7

1,154

Non-white

4.9

7,979

White

95.1

155,412

Total

163,391

Home county: Fayette

Race/ethnicity

% of population

Number of residents

Hispanic

0.4

564

Black

3.5

5,191

Asian and Pacific Islander

0.2

332

Native-American

0.1

157

Other non-white

0.1

116

Multi-racial

0.7

1,019

Non-white

5.0

7,379

White

95.0

141,265

Total

148,644

The home county of this newspaper is Fayette.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Herald-Standard, Uniontown

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

15401 / Uniontown / PA / 0 mi.

9,189

15,083

60.9

$26,013

8.8

0.4

6.7

0.1

0.5

15417 / Brownsville / PA / 10.6 mi.

1,803

3,933

45.8

$28,915

8.0

0.6

5.7

0.1

15425 / South Connellsville / PA / 11.5 mi.

1,367

9,326

14.7

$26,773

3.4

0.3

2.1

0.1

0.2

15478 / Smithfield / PA / 7.8 mi.

1,128

2,451

46.0

$27,244

1.9

0.4

0.6

0.2

15461 / Masontown / PA / 9.4 mi.

1,067

1,928

55.3

$24,271

7.0

0.4

5.6

0.2

0.0

15445 / Hopwood / PA / 3.9 mi.

745

1,358

54.9

$31,294

1.6

0.4

0.6

0.2

15473 / Whitsett / PA / 12.1 mi.

684

1,544

44.3

$33,438

3.1

0.2

2.0

0.1

0.2

15436 / Fairchance / PA / 5.5 mi.

639

1,305

49.0

$26,147

3.5

0.5

1.9

0.1

0.0

15431 / Dunbar / PA / 7.1 mi.

549

2,136

25.7

$28,519

1.5

0.3

0.6

0.1

15320 / Fairdale / PA / 11.9 mi.

538

2,113

25.5

$28,851

1.5

0.4

0.1

0.2

0.0

15456 / Lemont Furnace / PA / 3.3 mi.

537

1,051

51.1

$24,557

2.7

0.3

1.0

0.1

0.4

15468 / New Salem / PA / 5.3 mi.

520

1,213

42.9

$24,476

6.7

0.3

5.8

0.1

0.0

15458 / McClellandtown / PA / 6.5 mi.

510

936

54.5

$29,335

11.2

0.4

9.4

0.1

15442 / Grindstone / PA / 8.9 mi.

487

1,111

43.8

$27,105

3.7

0.4

2.3

0.0

0.1

15437 / Farmington / PA / 10.7 mi.

396

942

42.0

$34,348

1.3

0.5

0.1

0.0

0.1

15480 / Smock / PA / 6.1 mi.

364

938

38.8

$33,938

1.6

0.1

1.1

0.0

15475 / Republic / PA / 8.5 mi.

356

661

53.9

$21,139

10.2

0.3

7.7

0.1

0.2

15474 / Point Marion / PA / 13.4 mi.

341

1,046

32.6

$24,191

1.4

0.6

0.2

0.0

15486 / Vanderbilt / PA / 8.2 mi.

294

1,018

28.9

$33,269

2.1

0.2

1.2

0.1

0.0

15419 / California / PA / 13.2 mi.

281

1,538

18.3

$21,717

7.3

0.5

4.9

0.2

0.9

15459 / Markleysburg / PA / 16 mi.

259

634

40.9

$28,828

1.1

0.3

0.1

15338 / Greensboro / PA / 12.1 mi.

185

688

26.9

$30,197

1.4

0.6

0.1

0.2

15370 / Waynesburg / PA / 22 mi.

177

5,148

3.4

$31,776

11.9

1.6

9.3

0.1

0.4

15433 / East Millsboro / PA / 12.5 mi.

165

435

37.9

$25,464

4.2

0.2

3.1

0.2

0.1

15410 / Adah / PA / 8 mi.

154

462

33.3

$25,972

7.7

0.3

6.3

0.5

0.4

15012 / North Belle Vernon / PA / 16.7 mi.

153

6,959

2.2

$33,909

3.3

0.5

1.8

0.1

0.4

15444 / Hiller / PA / 11.3 mi.

137

232

59.1

$23,264

15.1

0.4

11.9

0.2

15482 / Star Junction / PA / 10.6 mi.

135

356

37.9

$25,139

1.7

0.3

0.0

0.1

0.4

15438 / Fayette City / PA / 14.1 mi.

131

940

13.9

$36,950

1.4

0.5

0.3

0.0

0.2

15333 / Fredericktown / PA / 16.5 mi.

128

980

13.1

$28,036

2.6

0.5

1.0

0.3

0.0

15413 / Allison / PA / 9.3 mi.

126

167

75.4

$19,000

19.5

0.0

17.6

0.0

15451 / Lake Lynn / PA / 11.3 mi.

120

346

34.7

$24,732

3.2

0.8

2.0

0.0

15470 / Ohiopyle / PA / 14.6 mi.

108

462

23.4

$42,321

0.5

0.3

0.1

0.0

15424 / Listonburg / PA / 19.1 mi.

101

992

10.2

$25,089

1.0

0.4

0.1

0.3

0.0

15428 / Dawson / PA / 11.6 mi.

788

12.6

$31,303

0.5

0.1

0.3

0.1

0.0

15315 / Bobtown / PA / 15.5 mi.

339

28.3

$25,521

2.8

0.9

0.3

0.0

0.6

15358 / Richeyville / PA / 16.5 mi.

324

29.6

$29,412

1.5

0.1

0.5

0.1

15357 / Rices Landing / PA / 13.5 mi.

623

15.1

$35,735

1.8

0.1

0.4

0.1

0.5

15450 / La Belle / PA / 11.4 mi.

132

66.7

$21,845

2.1

0.0

1.2

0.0

15327 / Dilliner / PA / 16.1 mi.

597

13.7

$21,532

1.1

0.3

0.5

0.0

15351 / Nemacolin / PA / 9.8 mi.

401

20.4

$23,458

3.2

1.5

0.5

0.2

0.0

15443 / Hibbs / PA / 7.9 mi.

153

52.3

$27,337

8.5

0.3

7.7

0.0

15322 / Clarksville / PA / 16.4 mi.

879

9.0

$28,622

4.8

0.3

3.4

0.3

15423 / Coal Center / PA / 15.1 mi.

797

9.4

$36,667

2.5

0.5

0.9

0.1

0.2

15427 / Daisytown / PA / 16.3 mi.

464

16.2

$34,511

8.2

0.9

5.5

0.3

15466 / Newell / PA / 13.6 mi.

222

33.3

$33,988

0.7

0.5

0.2

0.0

15489 / West Leisenring / PA / 3.8 mi.

139

53.2

$27,969

1.9

0.8

0.5

0.0

0.3

15666 / Mount Pleasant / PA / 18.6 mi.

6,754

1.1

$32,482

1.8

0.4

0.7

0.1

15472 / Oliver / PA / 1.5 mi.

121

57.0

$22,578

3.4

0.3

2.8

0.0

15422 / Chestnut Ridge / PA / 6.5 mi.

135

48.9

$39,375

9.0

0.0

7.5

0.0

15411 / Addison / PA / 22.5 mi.

305

20.3

$30,197

0.4

0.3

0.0

0.2

0.0

15484 / Uledi / PA / 2.9 mi.

196.8

$18,594

0.0

15683 / Scottdale / PA / 14.8 mi.

3,429

1.7

$31,744

2.0

0.3

1.1

0.1

0.2

15464 / Mill Run / PA / 14.1 mi.

565

10.1

$31,642

1.8

0.5

0.0

0.2

0.0

15440 / Gibbon Glade / PA / 13.1 mi.

123

45.5

$27,500

0.9

0.0

0.9

15344 / Jefferson / PA / 16.3 mi.

575

9.6

$29,583

3.0

0.6

1.9

0.3

0.0

15420 / Cardale / PA / 7.7 mi.

87.0

$32,614

32.8

0.8

27.3

0.0

15325 / Crucible / PA / 12 mi.

256

18.0

$23,707

1.1

0.0

0.5

0.0

15476 / Ronco / PA / 9.7 mi.

120

37.5

$21,875

9.0

0.0

8.7

0.0

15469 / Normalville / PA / 18.1 mi.

953

4.2

$28,576

0.9

0.4

0.0

15368 / Vestaburg / PA / 15 mi.

208

17.3

$26,042

1.4

0.4

0.0

0.2

15454 / Leckrone / PA / 7.4 mi.

67.9

$21,146

3.5

0.0

15460 / Martin / PA / 10.8 mi.

66.7

$23,393

4.2

0.8

0.0

0.8

0.0

15447 / Isabella / PA / 10.5 mi.

106.7

$21,250

3.3

0.0

3.3

0.0

15429 / Denbo / PA / 12.3 mi.

52.6

$23,534

0.0

15314 / Bentleyville / PA / 20.5 mi.

1,567

1.8

$29,295

3.3

0.4

1.3

0.1

15348 / Millsboro / PA / 14.3 mi.

112

25.0

$26,667

3.1

0.0

2.7

0.0

15022 / North Charleroi / PA / 17.9 mi.

5,085

0.5

$31,347

4.0

0.7

2.3

0.1

0.3

15455 / Leisenring / PA / 7.8 mi.

27.2

$21,181

6.6

0.0

6.1

0.0

15477 / Roscoe / PA / 13.4 mi.

418

5.7

$30,547

1.9

0.3

0.9

0.0

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