Daily Local News, West Chester... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Daily Local News, West Chester

West Chester, Pennsylvania

Owner: Journal Register (N.J.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

2.6

2003

4.9

2002

7.5

2001

2.7

2000

0.0

1999

2.4

1998

2.6

1997

2.7

1996

0.0

1995

2.5

1994

Did not report

1993

Did not report

1992

4.9

1991

0.0

1990

0.0

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Daily Local News, West Chester

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

14.0

N/A

2004

2.6

13.9

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Journal Register (N.J.),

has a companywide, circulation-weighted Diversity Index of 24.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Daily Local News, West Chester

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 28,894 ranks 354 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Daily Local News, West Chester

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.2

13,056

Black

6.8

21,279

Asian and Pacific Islander

1.8

5,507

Native-American

0.1

350

Other non-white

0.1

313

Multi-racial

0.9

2,740

Non-white

13.9

43,245

White

86.1

268,873

Total

312,118

Home county: Chester

Race/ethnicity

% of population

Number of residents

Hispanic

3.7

16,126

Black

6.1

26,395

Asian and Pacific Islander

2.0

8,508

Native-American

0.1

479

Other non-white

0.1

448

Multi-racial

0.8

3,620

Non-white

12.8

55,576

White

87.2

377,925

Total

433,501

The home county of this newspaper is Chester.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Daily Local News, West Chester

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

19382 / West Chester / PA / 0 mi.

5,546

17,820

31.1

$70,832

12.1

2.5

6.2

0.1

2.4

19380 / West Chester / PA / 2.4 mi.

3,666

18,201

20.1

$68,129

12.8

3.4

6.0

0.1

2.5

19320 / Valley Township / PA / 10.9 mi.

3,550

14,748

24.1

$49,649

29.3

4.5

22.5

0.2

0.5

19335 / Downingtown / PA / 7.5 mi.

3,286

14,482

22.7

$72,662

9.9

1.8

4.7

0.1

2.2

19355 / Malvern / PA / 6.4 mi.

3,215

8,279

38.8

$76,466

8.2

1.4

2.7

0.1

3.1

19341 / Exton / PA / 6.5 mi.

1,275

5,923

21.5

$71,830

9.5

1.4

2.8

0.2

4.0

19348 / Kennett Square / PA / 7.5 mi.

1,096

6,646

16.5

$67,332

20.8

14.2

4.3

0.0

1.6

19365 / Parkesburg / PA / 16.1 mi.

599

2,262

26.5

$49,392

9.4

2.4

6.0

0.1

0.3

19363 / Oxford / PA / 20.6 mi.

588

4,648

12.7

$46,221

15.1

8.6

5.0

0.1

0.5

19390 / West Grove / PA / 14.3 mi.

535

3,533

15.1

$62,213

16.8

11.6

3.8

0.1

0.3

19372 / Thorndale / PA / 6.1 mi.

528

504

104.8

$63,958

18.3

3.5

9.2

0.0

3.5

19344 / Honey Brook / PA / 17.4 mi.

473

3,399

13.9

$49,484

3.5

1.1

0.2

0.3

19425 / Chester Springs / PA / 9.7 mi.

459

2,676

17.2

$89,312

5.1

1.2

1.6

0.1

1.7

19520 / Pine Swamp / PA / 16.7 mi.

424

2,206

19.2

$55,211

2.5

0.9

0.5

0.1

0.5

19343 / Glenmoore / PA / 12.4 mi.

408

2,323

17.6

$83,425

3.9

1.0

1.5

0.0

0.9

19460 / Phoenixville / PA / 11.2 mi.

358

12,972

2.8

$55,989

9.9

2.0

4.6

0.1

2.3

19311 / Avondale / PA / 11.8 mi.

260

1,523

17.1

$66,705

31.5

24.6

5.0

0.1

0.7

19317 / Chadds Ford / PA / 5.8 mi.

233

3,368

6.9

$93,308

6.1

1.7

0.9

0.0

2.9

17527 / White Horse / PA / 20.4 mi.

167

1,838

9.1

$45,750

3.3

0.9

0.5

0.1

0.7

19330 / Cochranville / PA / 15.7 mi.

161

1,531

10.5

$53,261

7.6

4.9

1.3

0.1

0.4

19342 / Glen Mills / PA / 5.7 mi.

154

4,627

3.3

$80,448

12.4

1.7

7.8

0.1

2.0

19362 / Nottingham / PA / 26.4 mi.

128

1,696

7.5

$49,112

6.7

3.5

1.9

0.2

0.3

19350 / Landenberg / PA / 15.4 mi.

120

3,149

3.8

$91,619

9.2

5.4

1.4

0.1

1.3

19301 / Paoli / PA / 8.3 mi.

106

2,774

3.8

$67,464

9.2

0.9

4.1

0.1

3.5

19543 / Morgantown / PA / 20.3 mi.

105

1,296

8.1

$48,784

2.5

0.8

0.5

0.1

0.6

19352 / Lincoln University / PA / 18.3 mi.

102

1,880

5.4

$75,182

24.5

3.1

20.0

0.1

0.3

19312 / Tredyffrin / PA / 8.8 mi.

4,107

2.2

$94,085

8.1

1.0

2.8

0.1

3.4

19464 / Stowe / PA / 19.8 mi.

16,576

0.5

$43,631

16.4

3.0

10.7

0.2

0.8

19073 / Newtown Square / PA / 9.4 mi.

6,362

1.2

$70,915

4.6

0.7

0.1

2.6

19475 / Spring City / PA / 14.9 mi.

3,692

1.8

$51,671

6.5

1.1

3.3

0.2

0.8

19369 / Sadsburyville / PA / 14.8 mi.

157

40.8

$42,679

3.5

1.0

0.8

0.0

19087 / Wayne / PA / 12.2 mi.

12,274

0.5

$85,058

9.1

1.6

2.7

0.1

3.9

19310 / Atglen / PA / 18.6 mi.

955

5.9

$48,083

9.5

2.3

5.9

0.1

17509 / Smyrna / PA / 21.4 mi.

1,349

4.1

$48,699

3.1

1.2

1.0

0.2

0.1

19373 / Thornton / PA / 3.8 mi.

703

7.1

$95,973

25.5

1.9

22.1

0.0

1.1

19465 / Pottstown / PA / 18 mi.

5,385

0.8

$57,191

3.3

0.8

1.3

0.1

0.5

19063 / Wawa / PA / 9.5 mi.

14,433

0.3

$60,821

10.4

1.1

5.9

0.1

2.4

19707 / Hockessin / DE / 11.6 mi.

5,283

0.6

$97,403

12.2

2.0

2.5

0.1

6.9

19367 / Pomeroy / PA / 16.4 mi.

37.8

$41,875

5.8

0.0

2.9

0.0

1.2

17555 / South Hermitage / PA / 21 mi.

2,023

1.2

$50,625

1.8

0.5

0.4

0.0

0.4

19374 / Toughkenamon / PA / 10.7 mi.

314

6.7

$60,724

59.5

55.3

3.2

0.2

0.4

19333 / Devon / PA / 10.6 mi.

3,182

0.6

$76,034

12.1

1.4

2.8

0.1

7.0

19468 / Royersford / PA / 16.8 mi.

8,186

0.1

$60,536

5.8

1.2

2.3

0.1

1.4

19453 / Phoenixville / PA / 13.4 mi.

711

0.7

$52,333

7.5

1.2

3.1

0.1

2.7

File

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Time

5/19/05 5:48 PM

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