Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The World, Coos Bay | ||||||||||
Coos Bay, Oregon | ||||||||||
Owner: Pulitzer (Mo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | 6.7 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 12.5 | |||||||||
1998 | Did not report | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 13.3 | |||||||||
1994 | 6.7 | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1995 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The World, Coos Bay | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 9.5 | N/A | |||||||
2004 | N/A | 9.5 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Pulitzer (Mo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The World, Coos Bay | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 13,010 ranks 676 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The World, Coos Bay | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.4 | 2,577 | ||||||||
Black | 0.2 | 179 | ||||||||
Asian and Pacific Islander | 1.0 | 728 | ||||||||
Native-American | 2.1 | 1,595 | ||||||||
Other non-white | 0.1 | 90 | ||||||||
Multi-racial | 2.7 | 2,015 | ||||||||
Non-white | 9.5 | 7,184 | ||||||||
White | 90.5 | 68,789 | ||||||||
Total | 75,973 | |||||||||
Home county: Coos | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.4 | 2,133 | ||||||||
Black | 0.3 | 169 | ||||||||
Asian and Pacific Islander | 1.0 | 652 | ||||||||
Native-American | 2.3 | 1,412 | ||||||||
Other non-white | 0.1 | 66 | ||||||||
Multi-racial | 2.8 | 1,731 | ||||||||
Non-white | 9.8 | 6,163 | ||||||||
White | 90.2 | 56,616 | ||||||||
Total | 62,779 | |||||||||
The home county of this newspaper is Coos. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The World, Coos Bay | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
97420 / Coos Bay / OR / 0 mi. | 5,137 | 11,249 | 45.7 | $31,501 | 11.1 | 3.9 | 0.2 | 2.7 | 1.3 | |
97459 / North Bend / OR / 11 mi. | 2,976 | 5,864 | 50.8 | $34,815 | 8.9 | 3.3 | 0.4 | 1.6 | 1.2 | |
97423 / Coquille / OR / 12.1 mi. | 1,365 | 2,944 | 46.4 | $29,797 | 8.9 | 3.6 | 0.4 | 1.6 | 0.6 | |
97411 / Bandon / OR / 24.2 mi. | 1,016 | 2,907 | 35.0 | $30,714 | 8.5 | 2.3 | 0.1 | 1.9 | 0.7 | |
97458 / Myrtle Point / OR / 14.5 mi. | 760 | 2,085 | 36.5 | $28,691 | 8.6 | 3.0 | 0.2 | 2.6 | 0.3 | |
97467 / Reedsport / OR / 36.6 mi. | 590 | 2,585 | 22.8 | $27,009 | 7.9 | 3.9 | 0.0 | 1.3 | 0.5 | |
97449 / Lakeside / OR / 18.8 mi. | 309 | 723 | 42.7 | $27,222 | 7.4 | 2.3 | 0.2 | 1.6 | 0.5 | |
97444 / Gold Beach / OR / 52.6 mi. | 238 | 2,145 | 11.1 | $32,892 | 6.8 | 2.3 | 0.2 | 1.6 | 0.7 | |
97465 / Port Orford / OR / 43.6 mi. | 238 | 1,028 | 23.2 | $25,750 | 9.4 | 3.8 | 0.1 | 1.4 | 0.4 | |
97439 / Florence / OR / 56.7 mi. | 128 | 6,122 | 2.1 | $32,216 | 5.6 | 2.2 | 0.2 | 1.0 | 0.6 | |
97466 / Powers / OR / 32.3 mi. | 120 | 366 | 32.8 | $23,214 | 16.7 | 2.3 | 0.1 | 6.7 | 0.6 | |
97450 / Langlois / OR / 31.3 mi. | 95 | 266 | 35.7 | $28,813 | 7.3 | 4.4 | 0.2 | 0.3 | 0.7 | |
97414 / Broadbent / OR / 22.4 mi. | 30 | 54 | 55.6 | $30,125 | 6.7 | 4.5 | 0.0 | 0.8 | 0.8 | |
File | or_the_world__coos_bay | |||||||||
Time | 5/19/05 10:37 PM | |||||||||
Page | 675 | |||||||||
Member | 138500 |