Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Register-Guard, Eugene
Eugene, Oregon
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	1.5
2004	1.4
2003	1.5
2002	Did not report
2001	2.5
2000	2.4
1999	1.6
1998	Did not report
1997	Did not report
1996	4.4
1995	Did not report
1994	5.3
1993	4.9
1992	4.9
1991	Did not report
1990	Did not report
The latest year at peak is	1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Register-Guard, Eugene
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	1.5	11.1	14
2004	1.4	11.1	13
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Register-Guard, Eugene
This newspaper's Newsroom Diversity Index is 14.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 89 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 70,794 ranks 141 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Register-Guard, Eugene
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	4.5	17,308
Black	0.7	2,552
Asian and Pacific Islander	2.0	7,618
Native-American	1.2	4,522
Other non-white	0.2	626
Multi-racial	2.7	10,545
Non-white	11.1	43,171
White	88.9	346,113
Total		389,284
	Home county:  Lane
Race/ethnicity	% of population	Number of residents
Hispanic	4.6	14,874
Black	0.7	2,391
Asian and Pacific Islander	2.2	6,952
Native-American	1.0	3,268
Other non-white	0.2	534
Multi-racial	2.7	8,865
Non-white	11.4	36,884
White	88.6	286,075
Total		322,959
The home county of this newspaper is Lane.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Register-Guard, Eugene
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
97405 / Pleasant Hill / OR / 3.6 mi.	9,804	17,957	54.6	$44,776	10.5	3.2	1.0	0.6	3.0
97401 / Valley River Cen / OR / 2.2 mi.	8,919	17,319	51.5	$29,280	14.9	3.9	1.4	0.8	5.7
97402 / Eugene / OR / 3.6 mi.	8,498	18,535	45.8	$32,621	15.6	7.2	1.2	1.1	2.3
97477 / Springfield / OR / 4.6 mi.	6,815	14,524	46.9	$31,673	14.2	7.6	0.8	1.3	1.5
97404 / Santa Clara / OR / 2.9 mi.	6,418	10,873	59.0	$45,981	10.8	4.7	0.8	1.1	1.3
97478 / Springfield / OR / 10 mi.	5,639	11,866	47.5	$41,640	8.9	4.1	0.4	1.2	0.9
97424 / Walden / OR / 17.9 mi.	2,888	6,314	45.7	$34,719	8.3	3.9	0.2	1.0	0.9
97408 / Eugene / OR / 0.5 mi.	2,825	3,833	73.7	$50,562	8.3	2.6	0.5	0.8	1.9
97439 / Florence / OR / 45.6 mi.	2,359	6,122	38.5	$32,216	5.6	2.2	0.2	1.0	0.6
97448 / Junction City / OR / 10.8 mi.	2,103	4,629	45.4	$39,937	9.2	5.1	0.3	1.0	0.7
97403 / Eugene / OR / 3.1 mi.	1,680	3,675	45.7	$32,628	13.4	3.8	0.9	0.5	5.2
97426 / Walker / OR / 10.6 mi.	1,499	2,732	54.9	$39,038	10.2	4.7	0.3	1.6	0.7
97420 / Coos Bay / OR / 69.2 mi.	1,228	11,249	10.9	$31,501	11.1	3.9	0.2	2.7	1.3
97487 / Veneta / OR / 11.1 mi.	1,207	2,389	50.5	$42,259	7.9	2.8	0.2	1.4	0.6
97459 / North Bend / OR / 65.2 mi.	723	5,864	12.3	$34,815	8.9	3.3	0.4	1.6	1.2
97446 / Harrisburg / OR / 13.7 mi.	705	1,488	47.4	$41,155	8.8	5.5	0.2	0.9	0.4
97463 / Oakridge / OR / 36.3 mi.	692	1,600	43.3	$28,866	9.4	4.6	0.4	1.5	0.4
97467 / Winchester Bay / OR / 51.1 mi.	570	2,585	22.1	$27,009	7.9	3.9	0.0	1.3	0.5
97470 / Roseburg / OR / 55.3 mi.	561	18,431	3.0	$35,488	7.9	3.5	0.2	1.2	0.9
97455 / Pleasant Hill / OR / 10.8 mi.	552	1,081	51.1	$55,098	6.9	2.2	0.5	1.1	1.1
97437 / Elmira / OR / 12.6 mi.	461	987	46.7	$42,326	6.2	2.5	0.1	1.0	0.4
97431 / Dexter / OR / 16.6 mi.	352	917	38.4	$36,023	7.9	3.2	0.3	1.2	0.4
97456 / Monroe / OR / 20.4 mi.	315	964	32.7	$40,256	9.1	5.4	0.2	0.7	0.7
97454 / Marcola / OR / 16.7 mi.	280	412	68.0	$39,740	8.5	3.1	0.1	2.1	0.6
97435 / Drain / OR / 28.7 mi.	275	827	33.3	$29,464	9.3	2.7	0.1