Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The News-Review, Roseburg
Roseburg, Oregon
Owner: Swift Newspapers (Nev.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 4.8
2004 0.0
2003 0.0
2002 0.0
2001 0.0
2000 0.0
1999 10.0
1998 9.1
1997 0.0
1996 0.0
1995 7.7
1994 11.1
1993 0.0
1992 0.0
1991 0.0
1990 Did not report
The latest year at peak is 1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The News-Review, Roseburg
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 4.8 8.1 59
2004 0.0 8.1 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Swift Newspapers (Nev.),
has a companywide, circulation-weighted Diversity Index of 50.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The News-Review, Roseburg
This newspaper's Newsroom Diversity Index is 59. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 67 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 19,029 ranks 501 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The News-Review, Roseburg
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 3.2 3,022
Black 0.2 163
Asian and Pacific Islander 0.7 654
Native-American 1.5 1,366
Other non-white 0.1 78
Multi-racial 2.5 2,303
  Non-white 8.1 7,586
White 91.9 86,427
Total 94,013
Home county:  Douglas
Race/ethnicity % of population Number of residents
Hispanic 3.3 3,283
Black 0.2 165
Asian and Pacific Islander 0.7 684
Native-American 1.4 1,446
Other non-white 0.1 86
Multi-racial 2.4 2,433
  Non-white 8.1 8,097
White 91.9 92,302
Total 100,399
The home county of this newspaper is Douglas.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The News-Review, Roseburg
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
97470 / Roseburg / OR / 0 mi. 10,955 18,431 59.4 $35,488 7.9 3.5 0.2 1.2 0.9
97479 / Sutherlin / OR / 22.5 mi. 1,689 3,384 49.9 $30,253 8.2 3.9 0.1 1.5 0.5
97457 / Myrtle Creek / OR / 15 mi. 1,673 3,772 44.4 $33,333 8.5 2.8 0.1 2.0 0.7
97496 / Winston / OR / 13.2 mi. 1,165 2,610 44.6 $32,808 6.6 2.4 0.1 1.4 0.4
97462 / Oakland / OR / 19.3 mi. 614 1,524 40.3 $33,621 8.2 3.0 0.2 0.9 0.4
97443 / Glide / OR / 48.7 mi. 446 841 53.0 $40,913 7.8 1.8 0.4 2.2 0.4
97417 / Canyonville / OR / 21.7 mi. 419 721 58.1 $29,022 10.5 3.8 0.1 2.9 0.9
97469 / Riddle / OR / 20.7 mi. 380 1,028 37.0 $31,385 8.6 2.9 0.1 1.9 0.3
97499 / Yoncalla / OR / 28 mi. 207 794 26.1 $28,676 6.9 1.8 0.3 1.0 0.8
97447 / Idleyld Park / OR / 30.8 mi. 184 308 59.7 $47,917 10.9 0.5 0.0 4.3 0.6
97435 / Drain / OR / 37.4 mi. 171 827 20.7 $29,464 9.3 2.7 0.1 1.6 0.5
97442 / Glendale / OR / 27.8 mi. 165 811 20.3 $29,541 13.4 7.0 0.1 2.2 0.9
97486 / Umpqua / OR / 16.2 mi. 151 269 56.1 $42,596 7.6 2.9 0.3 1.2 1.5
97416 / Camas Valley / OR / 21.8 mi. 148 303 48.8 $31,574 7.5 1.3 0.0 3.7 0.2
97481 / Tenmile / OR / 8.3 mi. 135 186 72.6 $39,792 6.3 3.9 0.0 1.1 0.4
97436 / Elkton / OR / 32.8 mi. 117 351 33.3 $33,950 5.7 2.0 0.0 0.0 0.5
97410 / Azalea / OR / 30.7 mi. 97 283 34.3 $35,000 6.5 1.7 0.3 1.9 0.2
97429 / Days Creek / OR / 25.9 mi. 92 239 38.5 $27,500 8.4 3.1 0.0 1.8 0.5
97484 / Tiller / OR / 40.9 mi. 47 126 37.3 $29,688 13.7 2.0 0.3 3.9 0.7
97473 / Scottsburg / OR / 39.8 mi. 24 167 14.4 $28,906 4.7 1.4 0.0 1.4 0.0
97467 / Reedsport / OR / 47.7 mi. 11 2,585 0.4 $27,009 7.9 3.9 0.0 1.3 0.5
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