Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily Astorian, Astoria | ||||||||||
Astoria, Oregon | ||||||||||
Owner: East Oregonian Publishing (Ore.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 10.0 | |||||||||
2004 | 10.0 | |||||||||
2003 | 11.1 | |||||||||
2002 | 11.1 | |||||||||
2001 | 0.0 | |||||||||
2000 | 10.0 | |||||||||
1999 | 7.7 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2003 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily Astorian, Astoria | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.0 | 9.3 | 107 | |||||||
2004 | 10.0 | 9.3 | 107 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, East Oregonian Publishing (Ore.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 107. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily Astorian, Astoria | ||||||||||
This newspaper's Newsroom Diversity Index is 107. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 24 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 8,263 ranks 894 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily Astorian, Astoria | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.5 | 1,730 | ||||||||
Black | 0.4 | 169 | ||||||||
Asian and Pacific Islander | 1.3 | 500 | ||||||||
Native-American | 1.0 | 391 | ||||||||
Other non-white | 0.0 | 15 | ||||||||
Multi-racial | 2.0 | 785 | ||||||||
Non-white | 9.3 | 3,590 | ||||||||
White | 90.7 | 34,931 | ||||||||
Total | 38,521 | |||||||||
Home county: Clatsop | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.5 | 1,597 | ||||||||
Black | 0.4 | 156 | ||||||||
Asian and Pacific Islander | 1.3 | 473 | ||||||||
Native-American | 1.0 | 342 | ||||||||
Other non-white | 0.0 | 14 | ||||||||
Multi-racial | 1.9 | 684 | ||||||||
Non-white | 9.2 | 3,266 | ||||||||
White | 90.8 | 32,364 | ||||||||
Total | 35,630 | |||||||||
The home county of this newspaper is Clatsop. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily Astorian, Astoria | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
97103 / Tongue Point / OR / 0 mi. | 4,310 | 6,890 | 62.6 | $36,334 | 10.0 | 4.6 | 0.7 | 1.0 | 1.5 | |
97138 / Seaside / OR / 12.2 mi. | 1,622 | 4,118 | 39.4 | $35,614 | 8.7 | 4.8 | 0.3 | 0.8 | 1.1 | |
97146 / Warrenton / OR / 4.8 mi. | 1,219 | 1,979 | 61.6 | $37,264 | 7.1 | 2.3 | 0.2 | 1.2 | 1.7 | |
97121 / Hammond / OR / 5.6 mi. | 194 | 454 | 42.7 | $41,071 | 8.6 | 3.3 | 0.2 | 0.7 | 1.1 | |
97110 / Cannon Beach / OR / 19.7 mi. | 101 | 525 | 19.2 | $34,350 | 15.4 | 13.4 | 0.0 | 0.2 | 0.2 | |
98640 / Ocean Park / WA / 24.6 mi. | 92 | 1,846 | 5.0 | $26,721 | 7.0 | 3.7 | 0.1 | 1.6 | 0.5 | |
98638 / Naselle / WA / 15.6 mi. | 82 | 505 | 16.2 | $40,926 | 12.3 | 3.4 | 0.7 | 2.9 | 1.0 | |
97016 / Westport / OR / 29.1 mi. | 78 | 2,310 | 3.4 | $38,936 | 6.5 | 2.4 | 0.1 | 1.4 | 0.5 | |
97131 / Nehalem / OR / 30.5 mi. | 70 | 1,058 | 6.6 | $33,500 | 5.7 | 3.0 | 0.1 | 0.3 | 1.0 | |
98644 / Seaview / WA / 13.9 mi. | 62 | 253 | 24.5 | $30,968 | 11.8 | 7.4 | 0.0 | 0.2 | 1.4 | |
98631 / Oceanside / WA / 14.7 mi. | 58 | 1,585 | 3.7 | $32,388 | 9.3 | 4.1 | 0.1 | 0.9 | 1.2 | |
98624 / Ilwaco / WA / 12.7 mi. | 57 | 576 | 9.9 | $29,716 | 9.2 | 4.8 | 0.3 | 1.3 | 0.5 | |
97145 / Tolovana Park / OR / 20.8 mi. | 39 | 195 | 20.0 | $50,694 | 5.1 | 1.5 | 0.8 | 0.0 | 0.8 | |
98614 / Chinook / WA / 7.8 mi. | 33 | 260 | 12.7 | $28,958 | 4.3 | 2.0 | 0.0 | 0.9 | 0.5 | |
97130 / Manzanita / OR / 30.2 mi. | 30 | 236 | 12.7 | $35,781 | 4.7 | 2.0 | 0.0 | 0.7 | 0.0 | |
File | or_the_daily_astorian__astoria | |||||||||
Time | 5/20/05 9:45 AM | |||||||||
Page | 893 | |||||||||
Member | 138350 |