Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Bulletin, Bend | ||||||||||
Bend, Oregon | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 8.8 | |||||||||
2004 | 4.4 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | 5.0 | |||||||||
2000 | 2.7 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 6.9 | |||||||||
1995 | 3.4 | |||||||||
1994 | 3.7 | |||||||||
1993 | 0.0 | |||||||||
1992 | 3.8 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Bulletin, Bend | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 8.8 | 11.0 | 80 | |||||||
2004 | 4.4 | 11.0 | 40 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Bulletin, Bend | ||||||||||
This newspaper's Newsroom Diversity Index is 80. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 26 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 27,244 ranks 373 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Bulletin, Bend | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.6 | 8,803 | ||||||||
Black | 0.2 | 265 | ||||||||
Asian and Pacific Islander | 0.7 | 1,088 | ||||||||
Native-American | 2.9 | 4,444 | ||||||||
Other non-white | 0.1 | 100 | ||||||||
Multi-racial | 1.6 | 2,461 | ||||||||
Non-white | 11.0 | 17,161 | ||||||||
White | 89.0 | 138,863 | ||||||||
Total | 156,024 | |||||||||
Home county: Deschutes | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.7 | 4,304 | ||||||||
Black | 0.2 | 207 | ||||||||
Asian and Pacific Islander | 0.8 | 912 | ||||||||
Native-American | 0.8 | 875 | ||||||||
Other non-white | 0.1 | 77 | ||||||||
Multi-racial | 1.6 | 1,815 | ||||||||
Non-white | 7.1 | 8,190 | ||||||||
White | 92.9 | 107,177 | ||||||||
Total | 115,367 | |||||||||
The home county of this newspaper is Deschutes. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Bulletin, Bend | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
97701 / Bend / OR / 10.5 mi. | 8,638 | 17,873 | 48.3 | $43,330 | 7.2 | 3.7 | 0.2 | 0.6 | 1.0 | |
97702 / Bend / OR / 0 mi. | 6,095 | 11,137 | 54.7 | $44,141 | 8.0 | 4.4 | 0.2 | 0.8 | 0.9 | |
97756 / Redmond / OR / 21.5 mi. | 3,639 | 8,538 | 42.6 | $39,314 | 7.4 | 4.2 | 0.1 | 0.9 | 0.6 | |
97754 / Prineville / OR / 38.8 mi. | 1,831 | 6,456 | 28.4 | $33,363 | 8.8 | 5.8 | 0.0 | 1.2 | 0.4 | |
97739 / La Pine / OR / 14.2 mi. | 1,502 | 3,501 | 42.9 | $31,635 | 5.6 | 2.1 | 0.1 | 1.3 | 0.4 | |
97741 / Madras / OR / 47.7 mi. | 1,227 | 3,769 | 32.6 | $34,744 | 33.0 | 26.4 | 0.3 | 3.7 | 0.5 | |
97707 / Bend / OR / 14.5 mi. | 1,012 | 2,213 | 45.7 | $47,083 | 5.6 | 2.3 | 0.2 | 0.9 | 0.6 | |
97759 / Sisters / OR / 28.8 mi. | 943 | 1,914 | 49.3 | $48,041 | 4.6 | 1.9 | 0.1 | 0.5 | 0.4 | |
97760 / Terrebonne / OR / 26.8 mi. | 836 | 2,287 | 36.6 | $38,405 | 6.3 | 3.1 | 0.1 | 1.1 | 0.4 | |
97753 / Powell Butte / OR / 22 mi. | 309 | 726 | 42.6 | $51,327 | 6.5 | 3.6 | 0.0 | 1.0 | 0.8 | |
97734 / Culver / OR / 34.6 mi. | 255 | 779 | 32.7 | $38,095 | 18.4 | 15.0 | 0.1 | 1.1 | 0.5 | |
97761 / Warm Springs / OR / 53.6 mi. | 125 | 808 | 15.5 | $31,410 | 95.5 | 6.4 | 0.1 | 86.9 | 0.1 | |
97737 / Gilchrist / OR / 52.1 mi. | 77 | 189 | 40.7 | $24,816 | 5.7 | 2.7 | 0.5 | 0.2 | 0.0 | |
97733 / Crescent / OR / 39.6 mi. | 74 | 298 | 24.8 | $29,844 | 4.9 | 1.6 | 0.1 | 1.1 | 0.4 | |
97730 / Camp Sherman / OR / 42.4 mi. | 56 | 119 | 47.1 | $51,875 | 4.9 | 1.4 | 0.0 | 0.0 | 2.1 | |
97720 / Burns / OR / 131.6 mi. | 44 | 2,602 | 1.7 | $31,319 | 10.5 | 3.9 | 0.1 | 4.0 | 0.5 | |
File | or_the_bulletin__bend | |||||||||
Time | 5/21/05 8:54 AM | |||||||||
Page | 373 | |||||||||
Member | 138450 |