Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Statesman Journal, Salem
Salem, Oregon
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	15.6
2004	15.2
2003	15.7
2002	18.5
2001	20.0
2000	16.1
1999	16.7
1998	18.0
1997	17.5
1996	12.0
1995	13.5
1994	10.9
1993	15.3
1992	14.7
1991	11.3
1990	7.1
The latest year at peak is	2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Statesman Journal, Salem
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	15.6	21.6	72
2004	15.2	21.6	70
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Statesman Journal, Salem
This newspaper's Newsroom Diversity Index is 72.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 24 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 53,366 ranks 192 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Statesman Journal, Salem
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	15.1	56,179
Black	0.8	2,900
Asian and Pacific Islander	1.9	6,941
Native-American	1.5	5,427
Other non-white	0.1	415
Multi-racial	2.3	8,445
Non-white	21.6	80,307
White	78.4	291,905
Total		372,212
	Home county:  Marion
Race/ethnicity	% of population	Number of residents
Hispanic	17.1	48,714
Black	0.8	2,274
Asian and Pacific Islander	2.1	5,872
Native-American	1.2	3,326
Other non-white	0.1	337
Multi-racial	2.3	6,431
Non-white	23.5	66,954
White	76.5	217,880
Total		284,834
The home county of this newspaper is Marion.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Statesman Journal, Salem
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
97301 / Salem / OR / 2.3 mi.	9,124	17,725	51.5	$36,402	24.5	16.2	1.8	1.5	2.5
97303 / Salem / OR / 3.7 mi.	7,745	19,456	39.8	$39,140	26.7	20.1	0.8	1.4	2.0
97302 / Salem / OR / 2.3 mi.	7,322	15,098	48.5	$43,496	12.7	6.2	0.7	1.0	2.2
97305 / Salem / OR / 5 mi.	4,796	12,555	38.2	$36,325	29.8	20.4	0.9	1.4	4.5
97304 / Salem / OR / 3.9 mi.	4,594	8,633	53.2	$49,241	12.7	7.9	0.4	0.8	1.7
97306 / Salem / OR / 4.4 mi.	3,706	8,793	42.1	$51,723	11.0	4.5	0.7	0.8	2.7
97338 / Dallas / OR / 14.4 mi.	2,497	6,648	37.6	$40,725	8.3	3.8	0.1	1.6	0.6
97381 / Silverton / OR / 20.6 mi.	1,893	4,625	40.9	$45,100	12.2	9.3	0.1	0.7	0.4
97071 / Woodburn / OR / 15.8 mi.	1,359	7,798	17.4	$34,606	48.1	44.3	0.3	0.7	0.6
97383 / Stayton / OR / 14.1 mi.	1,306	3,216	40.6	$37,880	11.7	7.6	0.1	1.2	0.6
97361 / Monmouth / OR / 14.9 mi.	963	3,712	25.9	$36,305	15.7	9.0	0.7	1.0	2.3
97392 / Turner / OR / 8.1 mi.	925	1,725	53.6	$44,563	9.4	4.0	0.6	1.5	0.9
97321 / Albany / OR / 19.6 mi.	890	19,170	4.6	$40,723	10.2	5.5	0.4	1.0	1.3
97351 / Independence / OR / 9.6 mi.	887	2,302	38.5	$40,524	32.3	27.5	0.3	1.2	0.8
97128 / McMinnville / OR / 20.3 mi.	686	10,680	6.4	$40,452	18.2	13.4	0.4	1.2	1.3
97325 / West Stayton / OR / 9.2 mi.	604	1,961	30.8	$46,149	12.1	7.7	0.2	1.4	0.7
97352 / Jefferson / OR / 11.9 mi.	515	1,682	30.6	$45,784	17.9	14.0	0.1	1.1	0.7
97385 / Sublimity / OR / 12.2 mi.	478	873	54.8	$46,908	4.6	2.2	0.1	0.5	0.6
97362 / Mount Angel / OR / 13.8 mi.	455	1,343	33.9	$39,410	30.6	25.8	0.3	0.8	0.9
97367 / Lincoln City / OR / 45.3 mi.	365	4,708	7.8	$27,718	12.5	6.4	0.2	2.4	1.3
97360 / Mill City / OR / 26.9 mi.	364	701	51.9	$33,179	16.5	10.3	0.2	1.8	1.0
97365 / Newport / OR / 48 mi.	361	4,525	8.0	$32,437	14.6	8.3	0.4	1.9	1.8
97378 / Sheridan / OR / 21.3 mi.	356	2,176	16.4	$39,317	18.5	6.9	4.6	3.3	2.0
97355 / Lebanon / OR / 26.5 mi.	333	9,973	3.3	$35,935	7.0	3.0	0.2	1.1	0.8
97358 / Lyons / OR / 21.2 mi.	312	937	33.3	$39,826	8.1	3.0	0.2