Statesman Journal, Salem... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Statesman Journal, Salem

Salem, Oregon

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

15.6

2004

15.2

2003

15.7

2002

18.5

2001

20.0

2000

16.1

1999

16.7

1998

18.0

1997

17.5

1996

12.0

1995

13.5

1994

10.9

1993

15.3

1992

14.7

1991

11.3

1990

7.1

The latest year at peak is

2001

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Statesman Journal, Salem

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

15.6

21.6

2004

15.2

21.6

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Statesman Journal, Salem

This newspaper's Newsroom Diversity Index is 72.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 24 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 53,366 ranks 192 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Statesman Journal, Salem

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

15.1

56,179

Black

0.8

2,900

Asian and Pacific Islander

1.9

6,941

Native-American

1.5

5,427

Other non-white

0.1

415

Multi-racial

2.3

8,445

Non-white

21.6

80,307

White

78.4

291,905

Total

372,212

Home county: Marion

Race/ethnicity

% of population

Number of residents

Hispanic

17.1

48,714

Black

0.8

2,274

Asian and Pacific Islander

2.1

5,872

Native-American

1.2

3,326

Other non-white

0.1

337

Multi-racial

2.3

6,431

Non-white

23.5

66,954

White

76.5

217,880

Total

284,834

The home county of this newspaper is Marion.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Statesman Journal, Salem

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

97301 / Salem / OR / 2.3 mi.

9,124

17,725

51.5

$36,402

24.5

16.2

1.8

1.5

2.5

97303 / Salem / OR / 3.7 mi.

7,745

19,456

39.8

$39,140

26.7

20.1

0.8

1.4

2.0

97302 / Salem / OR / 2.3 mi.

7,322

15,098

48.5

$43,496

12.7

6.2

0.7

1.0

2.2

97305 / Salem / OR / 5 mi.

4,796

12,555

38.2

$36,325

29.8

20.4

0.9

1.4

4.5

97304 / Salem / OR / 3.9 mi.

4,594

8,633

53.2

$49,241

12.7

7.9

0.4

0.8

1.7

97306 / Salem / OR / 4.4 mi.

3,706

8,793

42.1

$51,723

11.0

4.5

0.7

0.8

2.7

97338 / Dallas / OR / 14.4 mi.

2,497

6,648

37.6

$40,725

8.3

3.8

0.1

1.6

0.6

97381 / Silverton / OR / 20.6 mi.

1,893

4,625

40.9

$45,100

12.2

9.3

0.1

0.7

0.4

97071 / Woodburn / OR / 15.8 mi.

1,359

7,798

17.4

$34,606

48.1

44.3

0.3

0.7

0.6

97383 / Stayton / OR / 14.1 mi.

1,306

3,216

40.6

$37,880

11.7

7.6

0.1

1.2

0.6

97361 / Monmouth / OR / 14.9 mi.

963

3,712

25.9

$36,305

15.7

9.0

0.7

1.0

2.3

97392 / Turner / OR / 8.1 mi.

925

1,725

53.6

$44,563

9.4

4.0

0.6

1.5

0.9

97321 / Albany / OR / 19.6 mi.

890

19,170

4.6

$40,723

10.2

5.5

0.4

1.0

1.3

97351 / Independence / OR / 9.6 mi.

887

2,302

38.5

$40,524

32.3

27.5

0.3

1.2

0.8

97128 / McMinnville / OR / 20.3 mi.

686

10,680

6.4

$40,452

18.2

13.4

0.4

1.2

1.3

97325 / West Stayton / OR / 9.2 mi.

604

1,961

30.8

$46,149

12.1

7.7

0.2

1.4

0.7

97352 / Jefferson / OR / 11.9 mi.

515

1,682

30.6

$45,784

17.9

14.0

0.1

1.1

0.7

97385 / Sublimity / OR / 12.2 mi.

478

873

54.8

$46,908

4.6

2.2

0.1

0.5

0.6

97362 / Mount Angel / OR / 13.8 mi.

455

1,343

33.9

$39,410

30.6

25.8

0.3

0.8

0.9

97367 / Lincoln City / OR / 45.3 mi.

365

4,708

7.8

$27,718

12.5

6.4

0.2

2.4

1.3

97360 / Mill City / OR / 26.9 mi.

364

701

51.9

$33,179

16.5

10.3

0.2

1.8

1.0

97365 / Newport / OR / 48 mi.

361

4,525

8.0

$32,437

14.6

8.3

0.4

1.9

1.8

97378 / Sheridan / OR / 21.3 mi.

356

2,176

16.4

$39,317

18.5

6.9

4.6

3.3

2.0

97355 / Lebanon / OR / 26.5 mi.

333

9,973

3.3

$35,935

7.0

3.0

0.2

1.1

0.8

97358 / Lyons / OR / 21.2 mi.

312

937

33.3

$39,826

8.1

3.0

0.2

2.0

0.4

97374 / Scio / OR / 17.9 mi.

275

1,796

15.3

$47,455

7.1

3.1

0.2

1.6

0.3

97396 / Willamina / OR / 27.1 mi.

264

1,078

24.5

$35,000

16.2

3.4

0.1

8.7

0.2

97101 / Amity / OR / 14.1 mi.

262

1,247

21.0

$46,546

10.8

6.9

0.2

1.0

0.7

97114 / Grand Island / OR / 18 mi.

216

1,401

15.4

$43,673

24.7

20.7

0.2

1.0

0.6

97330 / Corvallis / OR / 24.1 mi.

201

16,596

1.2

$40,251

14.9

4.9

1.0

0.5

6.0

97026 / Saint Louis / OR / 12.7 mi.

197

859

22.9

$46,107

52.3

47.5

0.0

0.7

0.3

97333 / Corvallis / OR / 29.3 mi.

170

7,054

2.4

$35,512

15.0

5.7

1.0

0.9

5.1

97032 / Hubbard / OR / 19.1 mi.

143

1,342

10.7

$40,242

28.5

24.8

0.1

1.2

0.8

97380 / Siletz / OR / 43.1 mi.

124

809

15.3

$38,949

28.9

2.6

0.3

18.3

0.5

97386 / Sweet Home / OR / 36.7 mi.

119

4,835

2.5

$33,302

7.2

2.8

0.1

1.3

0.6

97347 / Grand Ronde / OR / 29.4 mi.

111

575

19.3

$35,956

28.3

1.9

0.2

21.1

1.0

97132 / Newberg / OR / 24.8 mi.

109

8,244

1.3

$50,168

12.5

8.9

0.3

0.5

1.1

97375 / Scotts Mills / OR / 17.6 mi.

101

414

24.4

$43,750

5.8

2.5

0.9

0.4

97344 / Falls City / OR / 20 mi.

321

30.5

$33,472

8.6

3.4

1.0

0.3

97346 / Gates / OR / 30.9 mi.

382

25.7

$34,659

10.8

4.5

0.2

2.6

0.2

97002 / Butteville / OR / 21.8 mi.

2,212

3.7

$48,963

10.0

6.6

0.2

0.8

0.6

97368 / Otis / OR / 42.7 mi.

1,346

5.9

$38,769

8.2

2.9

0.1

2.5

0.3

97137 / Saint Paul / OR / 19 mi.

476

16.6

$44,737

34.3

31.8

0.3

0.8

0.0

97148 / Yamhill / OR / 28.8 mi.

1,023

7.6

$54,118

6.4

3.7

0.1

0.3

0.7

97370 / Philomath / OR / 30.3 mi.

2,957

2.5

$46,735

7.9

3.0

0.2

1.3

97702 / Bend / OR / 98.1 mi.

11,137

0.6

$44,141

8.0

4.4

0.2

0.8

0.9

97070 / Wilsonville / OR / 26.6 mi.

6,449

0.6

$55,222

12.1

6.7

0.6

2.3

97391 / Toledo / OR / 46.2 mi.

2,046

1.4

$38,358

9.1

2.3

0.2

3.1

0.7

97371 / Rickreall / OR / 9.3 mi.

202

6.9

$45,703

10.1

6.4

1.8

0.4

0.2

97394 / Waldport / OR / 57.7 mi.

2,127

0.5

$33,233

8.2

2.6

0.1

1.7

0.9

97205 / Portland / OR / 41 mi.

4,406

0.2

$18,158

19.5

5.1

1.1

5.1

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