Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Ashland Daily Tidings
Ashland, Oregon
Owner: Dow Jones (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 22.2
2004 20.0
2003 6.7
2002 7.7
2001 Did not report
2000 0.0
1999 9.1
1998 9.1
1997 9.1
1996 9.1
1995 10.0
1994 0.0
1993 Did not report
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Ashland Daily Tidings
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 22.2 10.0 222
2004 20.0 10.0 200
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Dow Jones (N.Y.),
has a companywide, circulation-weighted Diversity Index of 53.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Ashland Daily Tidings
This newspaper's Newsroom Diversity Index is 222. This paper
Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 13 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 5,010 ranks 1150 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Ashland Daily Tidings
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 3.6 695
Black 0.6 110
Asian and Pacific Islander 2.0 384
Native-American 1.0 189
Other non-white 0.3 67
Multi-racial 2.6 511
  Non-white 10.0 1,956
White 90.0 17,566
Total 19,522
Home county:  Jackson
Race/ethnicity % of population Number of residents
Hispanic 6.7 12,126
Black 0.4 674
Asian and Pacific Islander 1.0 1,874
Native-American 1.0 1,782
Other non-white 0.1 198
Multi-racial 2.1 3,820
  Non-white 11.3 20,474
White 88.7 160,795
Total 181,269
The home county of this newspaper is Jackson.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: Newspaper's home city. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
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