Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Argus Observer, Ontario
Ontario, Oregon
Owner: Wick Communications (Ariz.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 0.0
2004 0.0
2003 Did not report
2002 Did not report
2001 0.0
2000 0.0
1999 Did not report
1998 0.0
1997 Did not report
1996 0.0
1995 0.0
1994 0.0
1993 5.6
1992 11.1
1991 Did not report
1990 Did not report
The latest year at peak is 1992
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Argus Observer, Ontario
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 0.0 31.2 0
2004 0.0 31.2 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Wick Communications (Ariz.),
has a companywide, circulation-weighted Diversity Index of 24.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Argus Observer, Ontario
This newspaper's Newsroom Diversity Index is 0. This paper
Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 83 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Daily Leader, Brookhaven, Mississippi, with a 28.6 percent non-white staff in a community that is 30.4 percent non-white. Its index is 94.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 6,585 ranks 1006 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Argus Observer, Ontario
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 25.6 8,099
Black 1.2 369
Asian and Pacific Islander 2.0 626
Native-American 0.9 273
Other non-white 0.1 37
Multi-racial 1.5 459
  Non-white 31.2 9,863
White 68.8 21,752
Total 31,615
Home county:  Malheur
Race/ethnicity % of population Number of residents
Hispanic 25.6 8,099
Black 1.2 369
Asian and Pacific Islander 2.0 626
Native-American 0.9 273
Other non-white 0.1 37
Multi-racial 1.5 459
  Non-white 31.2 9,863
White 68.8 21,752
Total 31,615
For this newspaper the home county was used as the circulation area. That county is Malheur.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: Newspaper's home county. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
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