Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Shawnee News-Star | ||||||||||
Shawnee, Oklahoma | ||||||||||
Owner: Morris Communications (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 16.7 | |||||||||
2003 | 6.7 | |||||||||
2002 | Did not report | |||||||||
2001 | 15.4 | |||||||||
2000 | 5.9 | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Shawnee News-Star | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 20.4 | N/A | |||||||
2004 | 16.7 | 20.4 | 82 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Morris Communications (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 21. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Shawnee News-Star | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 0 for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lake City Reporter, Florida, with a 23.5 percent non-white staff in a community that is 21.4 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 9,425 ranks 829 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Shawnee News-Star | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.2 | 1,653 | ||||||||
Black | 2.7 | 2,007 | ||||||||
Asian and Pacific Islander | 0.6 | 468 | ||||||||
Native-American | 10.6 | 7,844 | ||||||||
Other non-white | 0.1 | 36 | ||||||||
Multi-racial | 4.2 | 3,136 | ||||||||
Non-white | 20.4 | 15,144 | ||||||||
White | 79.6 | 59,068 | ||||||||
Total | 74,212 | |||||||||
Home county: Pottawatomie | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.4 | 1,544 | ||||||||
Black | 2.9 | 1,881 | ||||||||
Asian and Pacific Islander | 0.7 | 453 | ||||||||
Native-American | 10.9 | 7,154 | ||||||||
Other non-white | 0.1 | 32 | ||||||||
Multi-racial | 4.3 | 2,832 | ||||||||
Non-white | 21.2 | 13,896 | ||||||||
White | 78.8 | 51,625 | ||||||||
Total | 65,521 | |||||||||
The home county of this newspaper is Pottawatomie. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Shawnee News-Star | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
74801 / Shawnee / OK / 0 mi. | 3,425 | 8,710 | 39.3 | $28,762 | 24.0 | 2.6 | 3.8 | 12.7 | 0.5 | |
74804 / Shawnee / OK / 7.8 mi. | 2,695 | 6,671 | 40.4 | $35,288 | 19.5 | 2.3 | 2.4 | 10.0 | 1.4 | |
74873 / Tecumseh / OK / 8.2 mi. | 1,195 | 3,912 | 30.5 | $31,330 | 19.5 | 1.9 | 1.9 | 10.4 | 0.2 | |
74851 / McLoud / OK / 11.9 mi. | 468 | 2,849 | 16.4 | $36,975 | 20.1 | 2.8 | 3.5 | 8.8 | 0.6 | |
74868 / Seminole / OK / 14.6 mi. | 363 | 4,748 | 7.6 | $26,794 | 25.0 | 2.2 | 3.0 | 14.9 | 0.3 | |
74864 / Prague / OK / 20.5 mi. | 330 | 1,808 | 18.3 | $29,656 | 14.3 | 1.1 | 2.1 | 7.7 | 0.2 | |
74855 / Meeker / OK / 15.2 mi. | 292 | 1,569 | 18.6 | $34,692 | 13.8 | 1.4 | 0.6 | 7.7 | 0.2 | |
74834 / Chandler / OK / 27.1 mi. | 155 | 2,648 | 5.9 | $32,199 | 15.7 | 1.5 | 5.3 | 5.2 | 0.4 | |
74854 / Maud / OK / 15.8 mi. | 153 | 770 | 19.9 | $26,053 | 23.3 | 1.8 | 0.1 | 15.8 | 0.2 | |
74840 / Earlsboro / OK / 8 mi. | 150 | 611 | 24.5 | $32,083 | 25.4 | 2.3 | 5.5 | 11.5 | 0.2 | |
74826 / Asher / OK / 23.7 mi. | 84 | 443 | 19.0 | $29,219 | 19.4 | 2.1 | 0.2 | 12.5 | 0.2 | |
74852 / Macomb / OK / 14.7 mi. | 84 | 536 | 15.7 | $30,735 | 14.3 | 1.0 | 0.7 | 5.4 | 0.4 | |
74079 / Stroud / OK / 37.2 mi. | 67 | 1,905 | 3.5 | $27,868 | 17.2 | 2.0 | 2.8 | 8.7 | 0.4 | |
74878 / Wanette / OK / 22.1 mi. | 35 | 542 | 6.5 | $31,905 | 13.4 | 0.9 | 0.0 | 8.7 | 0.1 | |
74860 / Paden / OK / 25.3 mi. | 27 | 562 | 4.8 | $29,207 | 20.1 | 0.9 | 2.1 | 12.7 | 0.1 | |
File | ok_the_shawnee_news-star | |||||||||
Time | 5/21/05 11:05 PM | |||||||||
Page | 828 | |||||||||
Member | 138200 |