Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Oklahoman, Oklahoma City
Oklahoma City, Oklahoma
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	25.5
2004	Did not report
2003	21.1
2002	17.0
2001	Did not report
2000	Did not report
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Oklahoman, Oklahoma City
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	25.5	24.4	105
2004	N/A	24.7	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Oklahoman, Oklahoma City
This newspaper's Newsroom Diversity Index is 105.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 7 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 197,507 ranks 50 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Oklahoman, Oklahoma City
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	6.2	112,613
Black	7.9	142,742
Asian and Pacific Islander	1.8	32,024
Native-American	5.5	99,329
Other non-white	0.1	1,227
Multi-racial	3.3	58,834
Non-white	24.7	446,769
White	75.3	1,360,769
Total		1,807,538
	Home county:  Oklahoma
Race/ethnicity	% of population	Number of residents
Hispanic	8.7	57,336
Black	14.9	98,217
Asian and Pacific Islander	2.9	18,803
Native-American	3.2	21,127
Other non-white	0.1	579
Multi-racial	3.2	21,226
Non-white	32.9	217,288
White	67.1	443,160
Total		660,448
The home county of this newspaper is Oklahoma.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Oklahoman, Oklahoma City
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
73120 / Village / OK / 8.5 mi.	6,585	17,555	37.5	$39,657	26.1	3.3	15.6	1.8	2.4
73099 / Yukon / OK / 11 mi.	5,930	15,145	39.2	$49,053	12.8	3.0	1.0	2.6	4.1
73013 / Edmond / OK / 11.1 mi.	5,709	11,652	49.0	$55,727	15.6	2.4	6.2	2.0	2.6
73003 / Edmond / OK / 16.1 mi.	5,569	12,611	44.2	$58,816	13.1	2.8	4.1	2.1	1.7
73112 / Oklahoma City / OK / 4.6 mi.	5,249	15,041	34.9	$31,847	25.5	6.4	7.9	3.0	4.8
73160 / Oklahoma City / OK / 7.9 mi.	4,874	14,747	33.1	$43,249	17.9	5.0	2.9	4.0	1.7
73034 / Edmond / OK / 16.4 mi.	4,668	11,439	40.8	$52,176	16.4	2.9	3.4	2.2	4.9
73162 / Oklahoma City / OK / 9.9 mi.	4,215	10,126	41.6	$57,181	18.4	2.4	6.6	2.0	4.7
73110 / Oklahoma City / OK / 6.9 mi.	4,094	14,707	27.8	$31,392	33.3	4.4	19.6	3.5	1.7
73159 / Oklahoma City / OK / 4.4 mi.	4,079	11,482	35.5	$36,772	23.8	6.3	4.8	4.1	4.6
73170 / Oklahoma City / OK / 8.3 mi.	4,015	7,799	51.5	$61,194	16.3	3.6	2.5	2.9	4.2
73132 / Warr Acres / OK / 8 mi.	3,578	10,203	35.1	$41,612	28.8	5.7	13.5	2.4	3.9
73072 / Norman / OK / 14.6 mi.	3,574	14,538	24.6	$46,657	19.6	3.6	4.1	3.6	5.1
73107 / Oklahoma City / OK / 3.1 mi.	3,177	10,900	29.1	$28,903	34.6	15.1	8.0	4.1	3.9
73008 / Bethany / OK / 6.7 mi.	3,066	8,345	36.7	$35,318	17.2	5.7	4.3	2.7	1.5
73115 / Oklahoma City / OK / 4.7 mi.	2,704	8,837	30.6	$32,597	27.4	4.8	13.3	4.2	1.6
73127 / Oklahoma City / OK / 5.7 mi.	2,493	10,144	24.6	$29,923	37.8	9.3	15.7	3.9	5.2
73020 / Choctaw / OK / 14 mi.	2,491	6,274	39.7	$50,645	14.0	2.9	2.5	3.9	0.6
73130 / Oklahoma City / OK / 9.7 mi.	2,387	6,782	35.2	$42,832	30.3	3.6	18.1	3.2	1.9
73116 / Oklahoma City / OK / 5.7 mi.	2,287	4,859	47.1	$46,478	15.2	3.5	3.4	2.0	3.7
73119 / Oklahoma City / OK / 3.1 mi.	2,264	10,854	20.9	$25,493	41.7	25.7	6.1	5.4	1.2
73071 / Norman / OK / 15 mi.	2,225	11,832	18.8	$32,546	22.4	4.2	6.1	4.9	2.6
73139 / Oklahoma City / OK / 4.2 mi.	2,224	7,367	30.2	$33,263	27.0	11.0	5.3	4.0	3.5
73118 / Oklahoma City / OK / 3.8 mi.	2,175	6,595	33.0	$35,086	32.6	6.2	13.5	3.2	6.2
74820 / Pontotoc / OK / 63.2 mi.	2,103	11,391	18.5	$26,987	26.1	2.5