Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Sapulpa Daily Herald
Sapulpa, Oklahoma
Owner: Community Newspaper Holdings (Ala.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 20.0
2003 Did not report
2002 0.0
2001 Did not report
2000 14.3
1999 12.5
1998 16.7
1997 16.7
1996 16.7
1995 16.7
1994 Did not report
1993 Did not report
1992 Did not report
1991 16.7
1990 16.7
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Sapulpa Daily Herald
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 18.6 N/A
2004 20.0 18.6 108
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Community Newspaper Holdings (Ala.),
has a companywide, circulation-weighted Diversity Index of 41.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Sapulpa Daily Herald
This paper
Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Crowley Post-Signal, Louisiana, with a 20 percent non-white staff in a community that is 19.9 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 4,490 ranks 1203 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Sapulpa Daily Herald
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 1.9 1,283
Black 2.5 1,702
Asian and Pacific Islander 0.3 191
Native-American 8.9 6,022
Other non-white 0.0 26
Multi-racial 4.9 3,300
  Non-white 18.6 12,524
White 81.4 54,843
Total 67,367
Home county:  Creek
Race/ethnicity % of population Number of residents
Hispanic 1.9 1,283
Black 2.5 1,702
Asian and Pacific Islander 0.3 191
Native-American 8.9 6,022
Other non-white 0.0 26
Multi-racial 4.9 3,300
  Non-white 18.6 12,524
White 81.4 54,843
Total 67,367
For this newspaper the home county was used as the circulation area. That county is Creek.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: Newspaper's home county. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
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