Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Muskogee Daily Phoenix and Times-Democrat
Muskogee, Oklahoma
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 43.5
2004 40.0
2003 46.7
2002 33.3
2001 61.1
2000 50.0
1999 22.2
1998 30.0
1997 31.6
1996 33.3
1995 47.6
1994 38.9
1993 28.6
1992 35.0
1991 Did not report
1990 Did not report
The latest year at peak is 2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Muskogee Daily Phoenix and Times-Democrat
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 43.5 36.9 118
2004 40.0 36.9 108
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Muskogee Daily Phoenix and Times-Democrat
This newspaper's Newsroom Diversity Index is 118. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 36 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 16,455 ranks 572 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Muskogee Daily Phoenix and Times-Democrat
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 3.0 3,968
Black 7.9 10,480
Asian and Pacific Islander 0.5 598
Native-American 19.2 25,660
Other non-white 0.1 69
Multi-racial 6.4 8,540
  Non-white 36.9 49,315
White 63.1 84,273
Total 133,588
Home county:  Muskogee
Race/ethnicity % of population Number of residents
Hispanic 2.7 1,857
Black 13.1 9,076
Asian and Pacific Islander 0.6 415
Native-American 14.7 10,175
Other non-white 0.1 40
Multi-racial 6.2 4,282
  Non-white 37.2 25,845
White 62.8 43,606
Total 69,451
The home county of this newspaper is Muskogee.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Muskogee Daily Phoenix and Times-Democrat
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
74403 / Muskogee / OK / 3.7 mi. 6,921 12,154 56.9 $30,728 29.2 3.3 3.9 15.1 0.8
74401 / Muskogee / OK / 0 mi. 3,826 6,955 55.0 $24,118 53.3 2.4 34.5 9.6 0.9
74434 / Fort Gibson / OK / 10.6 mi. 1,299 3,037 42.8 $36,263 32.5 3.8 1.8 20.3 0.2
74464 / Tahlequah / OK / 25.2 mi. 1,259 10,423 12.1 $25,381 47.6 5.3 1.6 33.2 0.4
74426 / Checotah / OK / 17.6 mi. 986 3,751 26.3 $26,471 28.4 1.3 4.5 14.9 0.2
74467 / Wagoner / OK / 19.9 mi. 824 5,446 15.1 $33,466 26.3 2.0 6.0 12.7 0.3
74470 / Webbers Falls / OK / 16 mi. 460 625 73.6 $22,500 34.9 1.4 0.1 28.2 0.1
74446 / Okay / OK / 11.9 mi. 405 280 144.6 $20,833 35.7 3.7 4.2 21.0 0.1
74469 / Warner / OK / 13.6 mi. 313 736 42.5 $25,662 35.7 1.7 4.4 23.8 0.1
74455 / Porum / OK / 22.4 mi. 298 1,222 24.4 $21,960 29.6 1.0 0.5 21.6 0.1
74432 / Eufaula / OK / 34.3 mi. 289 3,889 7.4 $25,085 23.8 1.1 3.0 14.5 0.2
74454 / Porter / OK / 14.6 mi. 274 1,098 25.0 $32,151 32.9 1.1 14.7 10.9 0.0
74450 / Oktaha / OK / 9.5 mi. 244 611 39.9 $34,758 29.9 1.0 2.6 18.2 0.3
74423 / Braggs / OK / 10.3 mi. 234 416 56.3 $26,447 28.0 0.6 0.8 18.1 0.1
74436 / Haskell / OK / 20.3 mi. 213 1,637 13.0 $30,243 28.1 1.5 8.6 11.4 0.1
74422 / Boynton / OK / 17.6 mi. 205 319 64.3 $26,765 49.6 1.0 31.0 9.2 0.0
74441 / Hulbert / OK / 20.6 mi. 202 1,736 11.6 $28,373 41.0 1.7 0.2 32.5 0.2
74435 / Gore / OK / 17.3 mi. 173 1,274 13.6 $28,588 29.4 1.5 0.3 20.8 0.1
74462 / Stigler / OK / 31 mi. 161 3,017 5.3 $23,724 21.2 1.6 0.0 13.7 0.3
74960 / Stilwell / OK / 42.1 mi. 91 4,460 2.0 $23,348 60.2 3.5 0.2 49.5 0.1
74962 / Vian / OK / 24.1 mi. 54 1,995 2.7 $25,560 40.6 1.4 3.6 25.7 0.1
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