Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
McAlester News-Capital & Democrat | ||||||||||
McAlester, Oklahoma | ||||||||||
Owner: Community Newspaper Holdings (Ala.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 14.3 | |||||||||
2004 | 14.3 | |||||||||
2003 | 12.5 | |||||||||
2002 | 10.0 | |||||||||
2001 | 14.3 | |||||||||
2000 | 0.0 | |||||||||
1999 | 12.5 | |||||||||
1998 | 0.0 | |||||||||
1997 | Did not report | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | 11.1 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for McAlester News-Capital & Democrat | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 14.3 | 24.8 | 58 | |||||||
2004 | 14.3 | 24.8 | 58 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Community Newspaper Holdings (Ala.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 41. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for McAlester News-Capital & Democrat | ||||||||||
This newspaper's Newsroom Diversity Index is 58. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 41 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lake City Reporter, Florida, with a 23.5 percent non-white staff in a community that is 21.4 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 9,328 ranks 838 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of McAlester News-Capital & Democrat | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.1 | 1,091 | ||||||||
Black | 3.6 | 1,890 | ||||||||
Asian and Pacific Islander | 0.3 | 142 | ||||||||
Native-American | 13.7 | 7,257 | ||||||||
Other non-white | 0.1 | 36 | ||||||||
Multi-racial | 5.1 | 2,718 | ||||||||
Non-white | 24.8 | 13,134 | ||||||||
White | 75.2 | 39,805 | ||||||||
Total | 52,939 | |||||||||
Home county: Pittsburg | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.1 | 939 | ||||||||
Black | 4.0 | 1,753 | ||||||||
Asian and Pacific Islander | 0.3 | 126 | ||||||||
Native-American | 12.3 | 5,409 | ||||||||
Other non-white | 0.1 | 32 | ||||||||
Multi-racial | 4.9 | 2,166 | ||||||||
Non-white | 23.7 | 10,425 | ||||||||
White | 76.3 | 33,528 | ||||||||
Total | 43,953 | |||||||||
The home county of this newspaper is Pittsburg. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
McAlester News-Capital & Democrat | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
74501 / Scipio / OK / 0.3 mi. | 5,686 | 10,626 | 53.5 | $30,514 | 24.2 | 2.4 | 5.8 | 11.1 | 0.4 | |
74578 / Wilburton / OK / 24.2 mi. | 509 | 2,460 | 20.7 | $22,920 | 26.5 | 1.8 | 1.1 | 18.3 | 0.2 | |
74547 / Hartshorne / OK / 12.3 mi. | 501 | 1,341 | 37.4 | $24,693 | 31.3 | 1.8 | 2.6 | 21.2 | 0.2 | |
74554 / Krebs / OK / 2.4 mi. | 406 | 578 | 70.2 | $22,389 | 22.2 | 1.7 | 0.7 | 13.8 | 0.5 | |
74553 / Kiowa / OK / 15.2 mi. | 227 | 603 | 37.6 | $28,850 | 22.9 | 2.0 | 0.1 | 13.6 | 0.0 | |
74546 / Haileyville / OK / 12 mi. | 215 | 372 | 57.8 | $27,898 | 31.0 | 2.2 | 1.2 | 21.2 | 0.2 | |
74560 / Pittsburg / OK / 17.8 mi. | 194 | 251 | 77.3 | $20,486 | 33.4 | 3.4 | 0.0 | 17.6 | 0.0 | |
74425 / Canadian / OK / 16.5 mi. | 193 | 360 | 53.6 | $28,188 | 16.5 | 0.1 | 0.0 | 8.7 | 0.0 | |
74561 / Quinton / OK / 17.6 mi. | 189 | 919 | 20.6 | $24,155 | 22.5 | 0.7 | 1.1 | 16.2 | 0.1 | |
74432 / Stidham / OK / 25 mi. | 187 | 3,889 | 4.8 | $25,085 | 23.8 | 1.1 | 3.0 | 14.5 | 0.2 | |
74430 / Crowder / OK / 13.6 mi. | 150 | 209 | 71.8 | $30,956 | 14.5 | 2.4 | 0.7 | 8.1 | 0.4 | |
74522 / Alderson / OK / 4.5 mi. | 146 | 120 | 121.7 | $28,889 | 28.2 | 3.5 | 1.2 | 13.8 | 0.3 | |
74528 / Blanco / OK / 10.5 mi. | 143 | 50 | 286.0 | $25,833 | 27.7 | 1.7 | 0.0 | 21.0 | 0.0 | |
74442 / Indianola / OK / 10.9 mi. | 123 | 465 | 26.5 | $27,800 | 17.6 | 1.4 | 0.0 | 10.9 | 0.1 | |
74565 / Savanna / OK / 7.5 mi. | 121 | 315 | 38.4 | $27,656 | 19.0 | 1.7 | 0.7 | 11.5 | 0.4 | |
74563 / Red Oak / OK / 36.3 mi. | 119 | 811 | 14.7 | $25,388 | 26.1 | 0.8 | 0.2 | 17.8 | 0.1 | |
74571 / Talihina / OK / 40.4 mi. | 74 | 1,287 | 5.7 | $24,938 | 38.0 | 1.5 | 1.0 | 29.1 | 0.1 | |
74552 / Kinta / OK / 29.4 mi. | 42 | 364 | 11.5 | $28,365 | 28.0 | 0.8 | 4.9 | 14.5 | 0.0 | |
74570 / Stuart / OK / 20.8 mi. | 30 | 468 | 6.4 | $24,342 | 19.6 | 2.4 | 0.0 | 12.1 | 0.0 | |
File | ok_mcalester_news-capital___democrat | |||||||||
Time | 5/21/05 10:55 PM | |||||||||
Page | 837 | |||||||||
Member | 137850 |