Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Portsmouth Daily Times
Portsmouth, Ohio
Owner: Heartland Publications (Fla.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	6.3
2004	12.5
2003	0.0
2002	0.0
2001	0.0
2000	Did not report
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	Did not report
1993	Did not report
1992	5.3
1991	Did not report
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Portsmouth Daily Times
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	6.3	5.2	122
2004	12.5	5.2	242
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Heartland Publications (Fla.),
has a companywide, circulation-weighted Diversity Index of 85.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Portsmouth Daily Times
This newspaper's Newsroom Diversity Index is 122.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 35 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 13,881 ranks 652 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Portsmouth Daily Times
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	0.6	509
Black	2.5	2,268
Asian and Pacific Islander	0.2	217
Native-American	0.6	543
Other non-white	0.1	54
Multi-racial	1.3	1,142
Non-white	5.2	4,733
White	94.8	86,811
Total		91,544
	Home county:  Scioto
Race/ethnicity	% of population	Number of residents
Hispanic	0.6	477
Black	2.7	2,147
Asian and Pacific Islander	0.3	204
Native-American	0.6	467
Other non-white	0.1	49
Multi-racial	1.3	992
Non-white	5.5	4,336
White	94.5	74,859
Total		79,195
The home county of this newspaper is Scioto.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Portsmouth Daily Times
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
45662 / Portsmouth / OH / 0 mi.	5,948	13,268	44.8	$24,562	6.9	0.8	3.4	0.5	0.5
45694 / Wheelersburg / OH / 7.6 mi.	2,482	4,421	56.1	$33,048	2.3	0.5	0.2	0.5	0.2
45663 / West Portsmouth / OH / 10.5 mi.	895	2,741	32.7	$28,075	2.7	0.3	0.2	1.1	0.1
45648 / Lucasville / OH / 9.4 mi.	824	4,466	18.5	$28,418	9.5	0.7	6.9	0.6	0.2
45682 / South Webster / OH / 11 mi.	600	936	64.1	$32,228	1.3	0.2	0.1	0.3	0.2
45652 / Mc Dermott / OH / 9.9 mi.	507	1,303	38.9	$28,468	2.0	0.4	0.1	0.8	0.0
41175 / South Shore / KY / 7.1 mi.	491	2,378	20.6	$28,804	1.7	0.3	0.1	0.4	0.1
45657 / Otway / OH / 17.1 mi.	429	928	46.2	$29,919	4.3	1.0	0.0	1.2	0.3
45629 / Franklin Furnace / OH / 11.7 mi.	375	1,223	30.7	$28,682	5.8	0.5	3.4	0.6	0.1
45690 / Waverly / OH / 26 mi.	327	5,564	5.9	$35,084	3.5	0.6	0.7	0.6	0.3
45640 / Jackson / OH / 22 mi.	255	5,918	4.3	$31,735	2.4	0.7	0.6	0.2	0.2
45653 / Minford / OH / 8.3 mi.	244	1,553	15.7	$37,281	1.4	0.4	0.1	0.2	0.1
45613 / Beaver / OH / 17.6 mi.	234	1,253	18.7	$30,175	7.1	0.4	3.0	1.4	0.0
45660 / Peebles / OH / 27.4 mi.	197	2,902	6.8	$26,821	3.1	0.8	0.2	0.7	0.1
45693 / West Union / OH / 33.5 mi.	185	3,280	5.6	$29,051	2.8	0.6	0.3	0.8	0.2
41141 / Garrison / KY / 22.2 mi.	171	1,022	16.7	$22,010	1.6	0.1	0.4	0.3	0.0
41144 / Greenup / KY / 18.2 mi.	124	3,982	3.1	$28,779	2.9	0.6	1.3	0.2	0.2
File	oh_the_portsmouth_daily_times
Time	5/19/05 11:05 PM
Page	651
Member	136550