Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Cincinnati Post and The Kentucky Post
Cincinnati, Ohio
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	4.1
2004	4.4
2003	3.8
2002	2.7
2001	Did not report
2000	Did not report
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	5.6
1994	8.0
1993	5.6
1992	7.1
1991	Did not report
1990	Did not report
The latest year at peak is	1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Cincinnati Post and The Kentucky Post
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	4.1	8.0	51
2004	4.4	6.7	65
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Cincinnati Post and The Kentucky Post
This newspaper's Newsroom Diversity Index is 51.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 43 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 65,157 ranks 156 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Cincinnati Post and The Kentucky Post
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.3	5,100
Black	3.6	14,401
Asian and Pacific Islander	0.8	3,048
Native-American	0.2	670
Other non-white	0.1	441
Multi-racial	0.9	3,397
Non-white	6.7	27,057
White	93.3	374,373
Total		401,430
	Home county:  Hamilton
Race/ethnicity	% of population	Number of residents
Hispanic	1.1	9,514
Black	23.3	197,192
Asian and Pacific Islander	1.6	13,737
Native-American	0.2	1,330
Other non-white	0.2	1,616
Multi-racial	1.2	10,147
Non-white	27.6	233,536
White	72.4	611,767
Total		845,303
The home county of this newspaper is Hamilton.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Cincinnati Post and The Kentucky Post
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
41017 / Villa Hills / KY / 5.6 mi.	3,372	14,901	22.6	$58,004	3.6	0.9	0.9	0.1	1.1
41042 / Hopeful Heights / KY / 10.5 mi.	2,292	16,153	14.2	$47,441	7.7	2.8	2.0	0.2	1.6
41018 / Erlanger / KY / 7.8 mi.	2,234	10,287	21.7	$42,522	6.5	1.8	3.0	0.1	0.6
41011 / Park Hills / KY / 2.6 mi.	2,229	12,986	17.2	$32,517	17.2	1.5	13.4	0.2	0.5
41015 / Taylor Mill / KY / 7.7 mi.	1,895	7,962	23.8	$39,996	3.3	0.9	0.9	0.2	0.4
45214 / Queen City / OH / 2.4 mi.	1,816	4,813	37.7	$16,224	69.9	1.9	65.0	0.3	0.9
41075 / Newport / KY / 3.1 mi.	1,716	7,067	24.3	$48,413	2.8	0.6	0.7	0.2	0.7
41001 / Grants Lick / KY / 12.3 mi.	1,667	5,807	28.7	$53,116	1.4	0.5	0.1	0.0	0.3
41076 / Wilder / KY / 5.9 mi.	1,507	5,653	26.7	$47,274	3.6	0.6	1.3	0.1	1.0
41071 / Woodlawn / KY / 1.6 mi.	1,452	9,221	15.7	$30,728	8.5	1.5	4.6	0.2	0.6
45202 / Cincinnati / OH / 0 mi.	1,296	3,296	39.3	$31,286	33.4	1.9	28.1	0.2	1.7
41051 / White Tower / KY / 10.8 mi.	1,008	5,990	16.8	$54,421	3.0	1.0	0.6	0.1	0.4
45238 / Western Hills / OH / 5.7 mi.	980	19,199	5.1	$42,573	8.3	0.7	5.0	0.1	1.6
45239 / White Oak / OH / 8.5 mi.	978	12,063	8.1	$41,054	16.7	1.3	13.0	0.2	0.9
45248 / Westwood / OH / 8.7 mi.	938	8,600	10.9	$54,210	1.9	0.5	0.4	0.1	0.4
45211 / Mack / OH / 6 mi.	814	16,723	4.9	$35,364	26.1	0.9	22.3	0.1	1.3
41073 / Newport / KY / 1.1 mi.	678	2,665	25.4	$35,988	2.4	1.0	0.2	0.3	0.3
41048 / Taylorsport / KY / 9.5 mi.	624	2,563	24.3	$68,093	4.5	1.1	1.5	0.2	0.8
45231 / Wyoming / OH / 9.1 mi.	609	16,172	3.8	$46,044	30.0	1.0	26.4	0.2	0.9
41094 / Walton / KY / 15.7 mi.	555	2,384	23.3	$54,381	2.4	0.6	0.6	0.1	0.6
41091 / Union / KY / 16 mi.	542	3,668	14.8	$75,237	4.2	1.0	0.4	0.2	1.8
41005 / Rabbit Hash / KY / 13.3 mi.	536	5,546	9.7	$57,415	4.9	1.4	1.4	0.2	0.9
45230 / Mount Washington / OH / 6.6 mi.	507	11,959	4.2	$51,033	5.3	1.0	2.0	0.1	1.3
45236 / Taft / OH / 8.2 mi.	480	11,541	4.2	$42,194	15.0	1.2	9.9	0.2