Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Cincinnati Post and The Kentucky Post
Cincinnati, Ohio
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 4.1
2004 4.4
2003 3.8
2002 2.7
2001 Did not report
2000 Did not report
1999 Did not report
1998 Did not report
1997 Did not report
1996 Did not report
1995 5.6
1994 8.0
1993 5.6
1992 7.1
1991 Did not report
1990 Did not report
The latest year at peak is 1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Cincinnati Post and The Kentucky Post
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 4.1 8.0 51
2004 4.4 6.7 65
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Cincinnati Post and The Kentucky Post
This newspaper's Newsroom Diversity Index is 51. This paper
Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 43 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 65,157 ranks 156 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Cincinnati Post and The Kentucky Post
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 1.3 5,100
Black 3.6 14,401
Asian and Pacific Islander 0.8 3,048
Native-American 0.2 670
Other non-white 0.1 441
Multi-racial 0.9 3,397
  Non-white 6.7 27,057
White 93.3 374,373
Total 401,430
Home county:  Hamilton
Race/ethnicity % of population Number of residents
Hispanic 1.1 9,514
Black 23.3 197,192
Asian and Pacific Islander 1.6 13,737
Native-American 0.2 1,330
Other non-white 0.2 1,616
Multi-racial 1.2 10,147
  Non-white 27.6 233,536
White 72.4 611,767
Total 845,303
The home county of this newspaper is Hamilton.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Cincinnati Post and The Kentucky Post
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
41017 / Villa Hills / KY / 5.6 mi. 3,372 14,901 22.6 $58,004 3.6 0.9 0.9 0.1 1.1
41042 / Hopeful Heights / KY / 10.5 mi. 2,292 16,153 14.2 $47,441 7.7 2.8 2.0 0.2 1.6
41018 / Erlanger / KY / 7.8 mi. 2,234 10,287 21.7 $42,522 6.5 1.8 3.0 0.1 0.6
41011 / Park Hills / KY / 2.6 mi. 2,229 12,986 17.2 $32,517 17.2 1.5 13.4 0.2 0.5
41015 / Taylor Mill / KY / 7.7 mi. 1,895 7,962 23.8 $39,996 3.3 0.9 0.9 0.2 0.4
45214 / Queen City / OH / 2.4 mi. 1,816 4,813 37.7 $16,224 69.9 1.9 65.0 0.3 0.9
41075 / Newport / KY / 3.1 mi. 1,716 7,067 24.3 $48,413 2.8 0.6 0.7 0.2 0.7
41001 / Grants Lick / KY / 12.3 mi. 1,667 5,807 28.7 $53,116 1.4 0.5 0.1 0.0 0.3
41076 / Wilder / KY / 5.9 mi. 1,507 5,653 26.7 $47,274 3.6 0.6 1.3 0.1 1.0
41071 / Woodlawn / KY / 1.6 mi. 1,452 9,221 15.7 $30,728 8.5 1.5 4.6 0.2 0.6
45202 / Cincinnati / OH / 0 mi. 1,296 3,296 39.3 $31,286 33.4 1.9 28.1 0.2 1.7
41051 / White Tower / KY / 10.8 mi. 1,008 5,990 16.8 $54,421 3.0 1.0 0.6 0.1 0.4
45238 / Western Hills / OH / 5.7 mi. 980 19,199 5.1 $42,573 8.3 0.7 5.0 0.1 1.6
45239 / White Oak / OH / 8.5 mi. 978 12,063 8.1 $41,054 16.7 1.3 13.0 0.2 0.9
45248 / Westwood / OH / 8.7 mi. 938 8,600 10.9 $54,210 1.9 0.5 0.4 0.1 0.4
45211 / Mack / OH / 6 mi. 814 16,723 4.9 $35,364 26.1 0.9 22.3 0.1 1.3
41073 / Newport / KY / 1.1 mi. 678 2,665 25.4 $35,988 2.4 1.0 0.2 0.3 0.3
41048 / Taylorsport / KY / 9.5 mi. 624 2,563 24.3 $68,093 4.5 1.1 1.5 0.2 0.8
45231 / Wyoming / OH / 9.1 mi. 609 16,172 3.8 $46,044 30.0 1.0 26.4 0.2 0.9
41094 / Walton / KY / 15.7 mi. 555 2,384 23.3 $54,381 2.4 0.6 0.6 0.1 0.6
41091 / Union / KY / 16 mi. 542 3,668 14.8 $75,237 4.2 1.0 0.4 0.2 1.8
41005 / Rabbit Hash / KY / 13.3 mi. 536 5,546 9.7 $57,415 4.9 1.4 1.4 0.2 0.9
45230 / Mount Washington / OH / 6.6 mi. 507 11,959 4.2 $51,033 5.3 1.0 2.0 0.1 1.3
45236 / Taft / OH / 8.2 mi. 480 11,541 4.2 $42,194 15.0 1.2 9.9 0.2 2.7
41035 / Sherman / KY / 26.8 mi. 446 3,368 13.2 $38,953 2.3 1.0 0.2 0.2 0.4
45212 / Norwood / OH / 4.6 mi. 421 10,736 3.9 $32,762 12.1 1.8 7.7 0.3 0.9
45242 / Sycamore Township / OH / 11.6 mi. 419 8,525 4.9 $66,848 10.6 0.9 3.6 0.1 5.0
45237 / Roselawn / OH / 6 mi. 395 10,480 3.8 $31,047 76.2 0.8 72.5 0.1 0.7
45245 / Withamsville / OH / 11.6 mi. 356 6,623 5.4 $50,391 3.7 0.9 0.8 0.1 1.2
45150 / Mount Repose / OH / 13.7 mi. 350 11,200 3.1 $49,612 4.1 0.9 1.7 0.2 0.6
41016 / Ludlow / KY / 2.6 mi. 346 2,433 14.2 $34,298 2.4 0.8 0.4 0.2 0.2
45140 / Twightwee / OH / 16.3 mi. 336 15,278 2.2 $67,859 4.9 1.1 1.3 0.1 1.5
45241 / Sharonville / OH / 11.5 mi. 305 9,867 3.1 $62,763 9.5 1.1 3.6 0.1 3.5
45208 / Mount Lookout / OH / 3.9 mi. 296 8,730 3.4 $58,379 10.2 1.3 6.2 0.1 1.8
45209 / Oakley / OH / 4.9 mi. 287 6,012 4.8 $37,642 13.8 2.1 8.5 0.3 1.5
41074 / Newport / KY / 1.7 mi. 275 2,129 12.9 $31,157 2.0 0.6 0.5 0.1 0.1
45255 / Cincinnati / OH / 8.6 mi. 273 9,012 3.0 $58,294 5.0 1.1 1.0 0.1 1.9
45219 / Mount Auburn / OH / 1.5 mi. 262 7,128 3.7 $21,351 51.1 1.5 42.1 0.2 4.7
45246 / Springdale / OH / 11.5 mi. 253 6,169 4.1 $44,563 33.5 4.4 23.4 0.1 3.6
45244 / Shademore / OH / 9.2 mi. 251 9,396 2.7 $62,149 3.8 1.0 0.8 0.2 1.1
45233 / Western Hills / OH / 8.4 mi. 250 5,406 4.6 $60,470 2.9 0.4 1.4 0.1 0.4
45243 / Madeira / OH / 9 mi. 249 5,922 4.2 $78,937 6.2 0.7 1.5 0.1 3.0
45215 / Wyoming / OH / 8.2 mi. 244 13,129 1.9 $41,147 30.2 1.1 26.5 0.2 1.2
45227 / Mariemont / OH / 6.5 mi. 241 8,138 3.0 $36,440 41.5 1.0 37.4 0.3 1.0
45224 / North College Hill / OH / 6.4 mi. 240 9,662 2.5 $40,343 48.7 0.7 45.6 0.1 0.7
45251 / Groesbeck / OH / 10.5 mi. 227 8,642 2.6 $51,858 14.2 1.3 10.2 0.2 1.1
45205 / Price Hill / OH / 3.7 mi. 214 9,080 2.4 $28,856 22.0 1.2 17.4 0.3 1.1
41014 / Rouse / KY / 2.7 mi. 211 3,054 6.9 $28,998 9.9 0.9 6.5 0.3 0.3
41040 / Pendleton County / KY / 28.8 mi. 205 2,640 7.8 $35,580 2.4 0.9 0.7 0.3 0.0
45220 / Clifton / OH / 2.7 mi. 199 7,273 2.7 $26,509 34.4 2.0 21.6 0.2 8.8
45206 / Walnut Hills / OH / 1.7 mi. 188 6,386 2.9 $23,198 71.1 1.1 67.3 0.1 0.7
45229 / Cincinnati / OH / 3.1 mi. 185 7,929 2.3 $20,741 85.9 0.9 82.8 0.1 0.5
45216 / Valleydale / OH / 6.1 mi. 181 4,268 4.2 $31,138 19.7 1.2 16.2 0.3 0.6
41006 / Pleasant Hill / KY / 22.2 mi. 172 1,709 10.1 $43,316 1.5 0.5 0.1 0.1 0.3
45217 / Saint Bernard / OH / 3.9 mi. 168 2,630 6.4 $36,114 31.8 0.6 29.7 0.1 0.5
45247 / White Oak / OH / 10.2 mi. 165 7,751 2.1 $56,393 3.0 0.4 1.2 0.1 0.8
45040 / Mason / OH / 18 mi. 155 11,824 1.3 $70,677 7.5 1.0 2.3 0.2 3.1
41097 / Williamstown / KY / 32.1 mi. 149 2,397 6.2 $34,383 2.2 0.9 0.4 0.1 0.4
41046 / Glencoe / KY / 29.3 mi. 142 445 31.9 $32,016 2.8 1.9 0.2 0.3 0.2
45218 / Parkdale / OH / 10.5 mi. 108 1,725 6.3 $45,402 6.4 1.2 2.9 0.0 0.4
45223 / Northside / OH / 4.4 mi. 106 5,553 1.9 $27,563 57.6 1.3 52.9 0.2 0.9
41003 / Berry / KY / 49.4 mi. 95 965 9.8 $34,734 3.4 1.9 0.2 0.7 0.1
45225 / Cincinnati / OH / 3.4 mi. 91 5,321 1.7 $12,219 79.2 1.0 75.4 0.2 0.6
41007 / Mentor / KY / 17.1 mi. 89 886 10.0 $50,027 1.7 0.7 0.2 0.0 0.2
45213 / Taft / OH / 6.4 mi. 89 6,088 1.5 $37,991 58.7 1.1 55.0 0.2 0.4
45226 / East End / OH / 3.9 mi. 86 3,249 2.6 $46,694 7.5 1.1 4.3 0.1 1.1
45249 / Symmes Township / OH / 13.8 mi. 86 5,189 1.7 $73,596 14.7 2.2 4.3 0.1 6.4
45240 / Parkdale / OH / 11.6 mi. 76 10,570 0.7 $51,178 56.3 1.4 49.5 0.1 2.9
41095 / Warsaw / KY / 28.8 mi. 62 1,616 3.8 $31,803 5.4 1.1 2.5 0.2 0.2
41085 / Silver Grove / KY / 7.4 mi. 40 289 13.8 $36,563 2.9 1.4 0.1 0.6 0.1
45103 / Stonelick / OH / 16.5 mi. 27 9,501 0.3 $48,141 4.3 1.0 1.2 0.2 1.0
45204 / Queen City / OH / 2.5 mi. 21 2,878 0.7 $29,286 16.5 2.8 10.3 0.4 0.9
45232 / Saint Bernard / OH / 4.7 mi. 16 2,940 0.5 $16,961 76.8 1.3 73.3 0.2 0.7
41092 / Verona / KY / 20.1 mi. 8 784 1.0 $43,393 2.8 1.4 0.2 0.2 0.4
45102 / Lindale / OH / 14.9 mi. 8 7,086 0.1 $47,719 3.0 0.8 0.5 0.2 0.4
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