Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Blade, Toledo
Toledo, Ohio
Owner: Blade Communications (Block) (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	6.4
2004	6.3
2003	6.9
2002	7.6
2001	9.4
2000	6.6
1999	5.7
1998	6.5
1997	9.0
1996	10.0
1995	4.7
1994	4.0
1993	5.0
1992	4.0
1991	4.6
1990	Did not report
The latest year at peak is	1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Blade, Toledo
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	6.4	16.9	38
2004	6.3	16.9	37
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Blade Communications (Block) (Ohio),
has a companywide, circulation-weighted Diversity Index of 60.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Blade, Toledo
This newspaper's Newsroom Diversity Index is 38.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 48 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 139,398 ranks 79 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Blade, Toledo
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	4.4	35,176
Black	10.0	80,347
Asian and Pacific Islander	1.0	7,687
Native-American	0.2	1,578
Other non-white	0.1	915
Multi-racial	1.3	10,140
Non-white	16.9	135,843
White	83.1	667,319
Total		803,162
	Home county:  Lucas
Race/ethnicity	% of population	Number of residents
Hispanic	4.5	20,670
Black	16.8	76,495
Asian and Pacific Islander	1.2	5,546
Native-American	0.2	942
Other non-white	0.2	699
Multi-racial	1.7	7,556
Non-white	24.6	111,908
White	75.4	343,146
Total		455,054
The home county of this newspaper is Lucas.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Blade, Toledo
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
43614 / Toledo / OH / 5.2 mi.	7,332	13,680	53.6	$42,080	14.5	3.2	7.8	0.1	2.0
43615 / Toledo / OH / 6.6 mi.	7,327	17,393	42.1	$39,442	25.4	3.1	17.9	0.2	2.1
43560 / Sylvania / OH / 10.8 mi.	7,290	10,390	70.2	$61,519	6.6	1.7	1.3	0.1	2.5
43613 / Toledo / OH / 5.3 mi.	7,002	14,332	48.9	$39,681	9.2	2.8	3.8	0.2	0.6
43551 / Perrysburg / OH / 8.4 mi.	6,567	12,720	51.6	$56,909	6.6	2.9	1.1	0.1	1.4
43612 / Toledo / OH / 4.8 mi.	6,474	13,117	49.4	$39,337	12.3	4.4	5.5	0.3	0.5
43537 / Maumee / OH / 8.7 mi.	5,831	9,959	58.6	$50,953	6.9	2.0	2.2	0.1	1.6
43606 / Toledo / OH / 4 mi.	5,806	11,103	52.3	$38,442	34.5	2.0	28.1	0.2	2.4
43623 / Toledo / OH / 7.1 mi.	4,991	9,018	55.3	$43,542	8.3	2.1	3.1	0.2	1.5
43616 / Oregon / OH / 5.1 mi.	4,252	6,701	63.5	$45,800	8.2	5.0	1.0	0.1	0.7
43605 / Toledo / OH / 2 mi.	4,131	11,946	34.6	$27,546	24.5	12.6	8.5	0.4	0.4
43611 / Toledo / OH / 5.1 mi.	3,935	8,451	46.6	$37,350	15.3	5.0	8.3	0.3	0.3
43609 / Toledo / OH / 2 mi.	3,750	10,439	35.9	$27,177	29.6	12.8	12.8	0.4	1.0
43607 / Toledo / OH / 3.1 mi.	3,392	10,960	30.9	$25,161	78.1	1.7	72.8	0.1	1.0
43608 / Toledo / OH / 2.9 mi.	3,353	7,000	47.9	$25,384	60.2	10.1	46.4	0.3	0.3
43528 / Holland / OH / 10.7 mi.	3,098	5,263	58.9	$53,145	13.3	2.7	7.1	0.1	1.8
48182 / Temperance / MI / 10.5 mi.	2,654	7,530	35.2	$60,184	3.8	2.1	0.4	0.2	0.4
43558 / Swanton / OH / 17.3 mi.	2,466	4,991	49.4	$48,729	4.6	2.1	1.4	0.2	0.1
43402 / Bowling Green / OH / 17 mi.	2,455	12,480	19.7	$34,688	8.9	3.5	2.4	0.2	1.6
43619 / Northwood / OH / 4.5 mi.	1,967	2,793	70.4	$50,296	7.2	4.2	0.9	0.3	0.8
45840 / Findlay / OH / 42.7 mi.	1,863	20,580	9.1	$43,768	7.4	3.5	1.2	0.2	1.6
43617 / Toledo / OH / 9.8 mi.	1,848	2,842	65.0	$67,944	9.9	2.5	2.0	0.2	3.9
48144 / Lambertville / MI / 8.8 mi.	1,660	3,196	51.9	$60,902	3.2	1.6	0.3	0.1	0.6
43460 / Rossford / OH / 3.1 mi.	1,527	2,616	58.4	$43,918	4.7	1.7	1.3	0.2	0.8
43420 / Fremont / OH / 27.5 mi.	1,509	12,588	12.0	$38,396	15.9